diff --git a/app/DoctrineMigrations/Version20240312170000.php b/app/DoctrineMigrations/Version20240312170000.php
new file mode 100644
index 00000000000..6c51a53e2d3
--- /dev/null
+++ b/app/DoctrineMigrations/Version20240312170000.php
@@ -0,0 +1,34 @@
+<?php
+
+declare(strict_types=1);
+
+namespace DoctrineMigrations;
+
+use Doctrine\DBAL\Schema\Schema;
+use Doctrine\Migrations\AbstractMigration;
+
+/**
+ * Auto-generated Migration: Please modify to your needs!
+ */
+final class Version20240312170000 extends AbstractMigration
+{
+    const NAME = 'dtb_block';
+
+    public function up(Schema $schema): void
+    {
+        // テーブルが存在しない場合終了
+        if (!$schema->hasTable(self::NAME)) {
+            return;
+        }
+
+        $blockExists = $this->connection->fetchOne("SELECT COUNT(*) FROM dtb_block WHERE file_name = 'auto_new_item'");
+        if ($blockExists == 0) {
+            $this->addSql("INSERT INTO dtb_block (device_type_id, block_name, file_name, create_date, update_date, use_controller, deletable, discriminator_type) VALUES (10, '新着商品（自動取得）', 'auto_new_item', CURRENT_TIMESTAMP, CURRENT_TIMESTAMP, '1', '0', 'block')");
+        }
+    }
+
+    public function down(Schema $schema): void
+    {
+        $this->addSql("DELETE FROM dtb_block WHERE file_name = 'auto_new_item'");
+    }
+}
\ No newline at end of file
diff --git a/app/config/eccube/packages/eccube.yaml b/app/config/eccube/packages/eccube.yaml
index 3ca7c58715e..9e89a805bf2 100644
--- a/app/config/eccube/packages/eccube.yaml
+++ b/app/config/eccube/packages/eccube.yaml
@@ -173,3 +173,4 @@ parameters:
       - pdf
     eccube_login_throttling_max_attempts: 5
     eccube_login_throttling_interval: '30 minutes'
+    eccube_max_number_new_items_get: 5
diff --git a/src/Eccube/Controller/Block/AutoNewItemController.php b/src/Eccube/Controller/Block/AutoNewItemController.php
new file mode 100644
index 00000000000..061da5a04cc
--- /dev/null
+++ b/src/Eccube/Controller/Block/AutoNewItemController.php
@@ -0,0 +1,61 @@
+<?php
+
+/*
+ * This file is part of EC-CUBE
+ *
+ * Copyright(c) EC-CUBE CO.,LTD. All Rights Reserved.
+ *
+ * http://www.ec-cube.co.jp/
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace Eccube\Controller\Block;
+
+use Eccube\Controller\AbstractController;
+use Eccube\Repository\Master\ProductListOrderByRepository;
+use Eccube\Repository\ProductRepository;
+use Sensio\Bundle\FrameworkExtraBundle\Configuration\Template;
+use Symfony\Component\HttpFoundation\Request;
+use Symfony\Component\Routing\Annotation\Route;
+
+class AutoNewItemController extends AbstractController
+{
+    /**
+     * @var ProductRepository
+     */
+    private $productRepository;
+
+    /**
+     * @var ProductListOrderByRepository
+     */
+    private $productListOrderByRepository;
+
+    public function __construct(
+        ProductRepository $productRepository,
+        ProductListOrderByRepository $productListOrderByRepository
+    ) {
+        $this->productRepository = $productRepository;
+        $this->productListOrderByRepository = $productListOrderByRepository;
+    }
+
+    /**
+     * @Route("/block/auto_new_item", name="block_auto_new_item")
+     * @Template("Block/auto_new_item.twig")
+     *
+     * @param Request $request
+     * @return array
+     */
+    public function index(Request $request)
+    {
+        $qb = $this->productRepository->getQueryBuilderBySearchData([
+            'orderby' => $this->productListOrderByRepository->find($this->eccubeConfig['eccube_product_order_newer']),
+        ])
+            ->setMaxResults($this->eccubeConfig['eccube_max_number_new_items_get']);
+
+        return [
+            'Products' => $qb->getQuery()->getResult(),
+        ];
+    }
+}
\ No newline at end of file
diff --git a/src/Eccube/Resource/doctrine/import_csv/en/dtb_block.csv b/src/Eccube/Resource/doctrine/import_csv/en/dtb_block.csv
index 6d7670dd12a..7b6e6a11840 100644
--- a/src/Eccube/Resource/doctrine/import_csv/en/dtb_block.csv
+++ b/src/Eccube/Resource/doctrine/import_csv/en/dtb_block.csv
@@ -14,3 +14,4 @@ id,device_type_id,block_name,file_name,create_date,update_date,use_controller,de
 13,10,Product Search,search_product,2017-03-07 10:14:52,2017-03-07 10:14:52,1,0,block
 14,10,Featured,topic,2017-03-07 10:14:52,2017-03-07 10:14:52,0,0,block
 17,10,Calendar,calendar,2021-03-16 12:00:00,2021-03-16 12:00:00,1,0,block
+18,10,Auto New Items,auto_new_item,2024-03-12 17:00:00,2024-03-12 17:00:00,1,0,block
diff --git a/src/Eccube/Resource/doctrine/import_csv/ja/dtb_block.csv b/src/Eccube/Resource/doctrine/import_csv/ja/dtb_block.csv
index 1487fcaf108..702b659bb2c 100644
--- a/src/Eccube/Resource/doctrine/import_csv/ja/dtb_block.csv
+++ b/src/Eccube/Resource/doctrine/import_csv/ja/dtb_block.csv
@@ -14,3 +14,4 @@
 "13","10","商品検索","search_product","2017-03-07 10:14:52","2017-03-07 10:14:52","1","0","block"
 "14","10","トピック","topic","2017-03-07 10:14:52","2017-03-07 10:14:52","0","0","block"
 "17","10","カレンダー","calendar","2021-03-16 12:00:00","2021-03-16 12:00:00","1","0","block"
+"18","10","新着商品（自動取得）","auto_new_item","2024-03-12 17:00:00","2024-03-12 17:00:00","1","0","block"
diff --git a/src/Eccube/Resource/locale/messages.en.yaml b/src/Eccube/Resource/locale/messages.en.yaml
index ad4a5395f92..6d2e63ecfec 100644
--- a/src/Eccube/Resource/locale/messages.en.yaml
+++ b/src/Eccube/Resource/locale/messages.en.yaml
@@ -120,6 +120,7 @@ front.block.eyecatch.view_list: See all
 front.block.new_item.title__en: NEW ITEMS
 front.block.new_item.title__ja: New Items
 front.block.new_item.more: More
+# Deprecated https://github.com/EC-CUBE/ec-cube/pull/4920
 front.block.new_item.item_1_name: "Colorful Gelato: 'CUBE'"
 front.block.new_item.item_1_price: $1,200 (tax incl.)
 front.block.new_item.item_2_name: Cherry Ice Cream Sandwiches
diff --git a/src/Eccube/Resource/locale/messages.ja.yaml b/src/Eccube/Resource/locale/messages.ja.yaml
index 29b77e5cc7c..3eebb71ef9d 100644
--- a/src/Eccube/Resource/locale/messages.ja.yaml
+++ b/src/Eccube/Resource/locale/messages.ja.yaml
@@ -120,6 +120,7 @@ front.block.eyecatch.view_list: 一覧を見る
 front.block.new_item.title__en: NEW ITEM
 front.block.new_item.title__ja: 新着商品
 front.block.new_item.more: more
+# Deprecated https://github.com/EC-CUBE/ec-cube/pull/4920
 front.block.new_item.item_1_name: 彩のジェラート"CUBE"
 front.block.new_item.item_1_price: ￥1,200(税込)
 front.block.new_item.item_2_name: チェリーアイスサンド
diff --git a/src/Eccube/Resource/template/default/Block/auto_new_item.twig b/src/Eccube/Resource/template/default/Block/auto_new_item.twig
new file mode 100644
index 00000000000..a58337747dc
--- /dev/null
+++ b/src/Eccube/Resource/template/default/Block/auto_new_item.twig
@@ -0,0 +1,42 @@
+{#
+This file is part of EC-CUBE
+
+Copyright(c) EC-CUBE CO.,LTD. All Rights Reserved.
+
+http://www.ec-cube.co.jp/
+
+For the full copyright and license information, please view the LICENSE
+file that was distributed with this source code.
+#}
+
+{% if Products is defined %}
+<div class="ec-role">
+    <div class="ec-newItemRole">
+        <div class="ec-newItemRole__list">
+            <div class="ec-newItemRole__listItem">
+                <div class="ec-newItemRole__listItemHeading ec-secHeading--tandem">
+                    <span class="ec-secHeading__en">{{ 'front.block.new_item.title__en'|trans }}</span>
+                    <span class="ec-secHeading__line"></span>
+                    <span class="ec-secHeading__ja">{{ 'front.block.new_item.title__ja'|trans }}</span>
+                    <a class="ec-inlineBtn--top" href="{{ url('product_list') }}">{{ 'front.block.new_item.more'|trans }}</a>
+                </div>
+            </div>
+            {% for Product in Products %}
+                <div class="ec-newItemRole__listItem __getAutoNewItemBlock">
+                    <a href="{{ url('product_detail', {'id': Product.id}) }}">
+                        <img src="{{ asset(Product.main_list_image|no_image_product, 'save_image') }}" alt="{{ Product.name }}">
+                        <p class="ec-newItemRole__listItemTitle">{{ Product.name }}</p>
+                        <p class="ec-newItemRole__listItemPrice">
+                            {% if Product.hasProductClass and Product.getPrice02Min != Product.getPrice02Max %}
+                                {{ Product.getPrice02IncTaxMin|price }} ～ {{ Product.getPrice02IncTaxMax|price }}
+                            {% else %}
+                                {{ Product.getPrice02IncTaxMin|price }}
+                            {% endif %}
+                        </p>
+                    </a>
+                </div>
+            {% endfor %}
+        </div>
+    </div>
+</div>
+{% endif %}
diff --git a/src/Eccube/Resource/template/default/Block/new_item.twig b/src/Eccube/Resource/template/default/Block/new_item.twig
index b0646a922cf..9b157da732a 100644
--- a/src/Eccube/Resource/template/default/Block/new_item.twig
+++ b/src/Eccube/Resource/template/default/Block/new_item.twig
@@ -43,4 +43,4 @@ file that was distributed with this source code.
             </div>
         </div>
     </div>
-</div>
+</div>
\ No newline at end of file
diff --git a/tests/Eccube/Tests/Web/Block/NewItemTest.php b/tests/Eccube/Tests/Web/Block/NewItemTest.php
new file mode 100644
index 00000000000..d4c5f34496d
--- /dev/null
+++ b/tests/Eccube/Tests/Web/Block/NewItemTest.php
@@ -0,0 +1,62 @@
+<?php
+
+/*
+ * This file is part of EC-CUBE
+ *
+ * Copyright(c) EC-CUBE CO.,LTD. All Rights Reserved.
+ *
+ * http://www.ec-cube.co.jp/
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace Eccube\Tests\Web\Block;
+
+use Eccube\Tests\Web\AbstractWebTestCase;
+
+class NewItemTest extends AbstractWebTestCase
+{
+    /**
+     * {@inheritdoc}
+     *
+     * @throws \Doctrine\DBAL\DBALException
+     */
+    protected function setUp(): void
+    {
+        parent::setUp();
+
+        // レイアウト管理に自動取得の新着商品を追加
+        $sql = "
+            insert into dtb_block_position (
+                section,
+                block_id,
+                layout_id,
+                block_row,
+                discriminator_type)
+            values(
+                7,
+                18,
+                1,
+                3,
+                'blockposition'
+            );";
+
+        $this->entityManager->getConnection()->exec($sql);
+    }
+    public function testNewItemBlock()
+    {
+        // 新着商品が表示されている
+        $crawler = $this->client->request('GET', $this->generateUrl('homepage'));
+        $node = $crawler->filter('.ec-newItemRole__listItemTitle');
+        $this->assertTrue(count($node) > 0);
+    }
+
+    public function testAutoNewItemBlock()
+    {
+        // 自動取得の新着商品が表示されている
+        $crawler = $this->client->request('GET', $this->generateUrl('homepage'));
+        $node = $crawler->filter('.__getAutoNewItemBlock');
+        $this->assertTrue(count($node) > 0);
+    }
+}