diff --git a/app/models/manageiq/providers/embedded_ansible/seeding.rb b/app/models/manageiq/providers/embedded_ansible/seeding.rb
index 4d2d1536e58..fd5cc17ed17 100644
--- a/app/models/manageiq/providers/embedded_ansible/seeding.rb
+++ b/app/models/manageiq/providers/embedded_ansible/seeding.rb
@@ -20,7 +20,13 @@ def seed
         :resource => manager
       )
 
-      Ansible::Content.consolidate_plugin_playbooks
+      # In production mode, the RPM build takes cares of consolidating all of
+      #   the plugin content, which will not change, so this is unnecessary.
+      # In development mode, changes to content will be reconsolidated on every
+      #   seed for convenience.
+      unless Rails.env.production?
+        Ansible::Content.consolidate_plugin_content
+      end
     end
   end
 end
diff --git a/lib/ansible/content.rb b/lib/ansible/content.rb
index 6a0c8b98d99..31b36b09f06 100644
--- a/lib/ansible/content.rb
+++ b/lib/ansible/content.rb
@@ -11,11 +11,28 @@ def initialize(path)
     def fetch_galaxy_roles
       return true unless requirements_file.exist?
 
-      params = ["install", :roles_path= => roles_dir, :role_file= => requirements_file]
-      AwesomeSpawn.run!("ansible-galaxy", :params => params)
+      require "awesome_spawn"
+      AwesomeSpawn.run!("ansible-galaxy", :params => ["install", :roles_path= => roles_dir, :role_file= => requirements_file])
     end
 
-    def self.consolidate_plugin_playbooks(dir = PLUGIN_CONTENT_DIR)
+    def self.fetch_plugin_galaxy_roles
+      require "vmdb/plugins"
+
+      Vmdb::Plugins.ansible_runner_content.each do |plugin, content_dir|
+        puts "Fetching ansible galaxy roles for #{plugin.name}..."
+        begin
+          new(content_dir).fetch_galaxy_roles
+          puts "Fetching ansible galaxy roles for #{plugin.name}...Complete"
+        rescue AwesomeSpawn::CommandResultError => err
+          puts "Fetching ansible galaxy roles for #{plugin.name}...Failed - #{err.result.error}"
+          raise
+        end
+      end
+    end
+
+    def self.consolidate_plugin_content(dir = PLUGIN_CONTENT_DIR)
+      require "vmdb/plugins"
+
       FileUtils.rm_rf(dir)
       FileUtils.mkdir_p(dir)
 
diff --git a/lib/tasks/evm_ansible_runner.rake b/lib/tasks/evm_ansible_runner.rake
index cd928c02436..619cc6abc99 100644
--- a/lib/tasks/evm_ansible_runner.rake
+++ b/lib/tasks/evm_ansible_runner.rake
@@ -1,23 +1,16 @@
 namespace :evm do
   namespace :ansible_runner do
-    desc "Seed galaxy roles for provider playbooks"
+    desc "Seed plugin ansible content and galaxy roles"
     task :seed do
-      require 'awesome_spawn'
-      require "vmdb/plugins"
-      require 'ansible/content'
+      require "ansible/content"
 
-      Vmdb::Plugins.ansible_runner_content.each do |plugin, content_dir|
-        content = Ansible::Content.new(content_dir)
+      puts "Fetching ansible galaxy roles for plugins..."
+      Ansible::Content.fetch_plugin_galaxy_roles
+      puts "Fetching ansible galaxy roles for plugins...Complete"
 
-        puts "Seeding roles for #{plugin.name}..."
-        begin
-          content.fetch_galaxy_roles
-          puts "Seeding roles for #{plugin.name}...Complete"
-        rescue AwesomeSpawn::CommandResultError => err
-          puts "Seeding roles for #{plugin.name}...Failed - #{err.result.error}"
-          raise
-        end
-      end
+      puts "Consolidating plugin ansible content..."
+      Ansible::Content.consolidate_plugin_content
+      puts "Consolidating plugin ansible content...Complete"
     end
   end
 end
diff --git a/lib/vmdb/plugins.rb b/lib/vmdb/plugins.rb
index 6c178f3b03e..4b15d44760f 100644
--- a/lib/vmdb/plugins.rb
+++ b/lib/vmdb/plugins.rb
@@ -43,6 +43,8 @@ def versions
       details.transform_values { |v| v[:version] }
     end
 
+    # Ansible content (roles) that come out-of-the-box, for use by both Automate
+    #   and ansible-runner
     def ansible_content
       @ansible_content ||= begin
         require_relative 'plugins/ansible_content'
@@ -52,6 +54,8 @@ def ansible_content
       end
     end
 
+    # Ansible content (playbooks and roles) for internal use by provider plugins,
+    #   not exposed to Automate, and to be run by ansible_runner
     def ansible_runner_content
       @ansible_runner_content ||= begin
         map do |engine|