diff --git a/app/controllers/application_controller.rb b/app/controllers/application_controller.rb
index 991fdad65..2b52b354c 100644
--- a/app/controllers/application_controller.rb
+++ b/app/controllers/application_controller.rb
@@ -114,7 +114,7 @@ def current_form
   end
 
   def groups_enabled
-    @groups_enabled ||= current_user.present? && FeatureService.new(current_user).enabled?(:groups)
+    @groups_enabled ||= current_user.present? && FeatureService.new(user: current_user).enabled?(:groups)
   end
 
 private
diff --git a/app/controllers/pages/secondary_skip_controller.rb b/app/controllers/pages/secondary_skip_controller.rb
index 79e56c838..dd9e9e815 100644
--- a/app/controllers/pages/secondary_skip_controller.rb
+++ b/app/controllers/pages/secondary_skip_controller.rb
@@ -79,7 +79,7 @@ def delete_secondary_skip_input_params
   end
 
   def ensure_branch_routing_feature_enabled
-    raise ActionController::RoutingError, "branch_routing feature not enabled" unless Settings.features.branch_routing
+    raise ActionController::RoutingError, "branch_routing feature not enabled" unless FeatureService.new(group: current_form.group).enabled?(:branch_routing)
   end
 
   def ensure_page_has_skip_condition
diff --git a/app/presenters/route_summary_card_data_presenter.rb b/app/presenters/route_summary_card_data_presenter.rb
index 075ca5c60..1e5804e6e 100644
--- a/app/presenters/route_summary_card_data_presenter.rb
+++ b/app/presenters/route_summary_card_data_presenter.rb
@@ -64,7 +64,7 @@ def conditional_route_card(routing_condition, index)
   def default_route_card(index)
     continue_to_name = page.has_next_page? ? page_name(page.next_page) : end_page_name
 
-    actions = if FeatureService.enabled?(:branch_routing) && all_routes.find(&:secondary_skip?).present?
+    actions = if FeatureService.new(group: form.group).enabled?(:branch_routing) && all_routes.find(&:secondary_skip?).present?
                 [
                   edit_secondary_skip_link,
                   delete_secondary_skip_link,
@@ -101,7 +101,7 @@ def secondary_skip_rows
     secondary_skip = all_routes.find(&:secondary_skip?)
 
     if secondary_skip.blank?
-      if FeatureService.enabled?(:branch_routing)
+      if FeatureService.new(group: form.group).enabled?(:branch_routing)
         return [
           {
             key: { text: I18n.t("page_route_card.then") },
diff --git a/app/services/feature_service.rb b/app/services/feature_service.rb
index a88d46229..54040572a 100644
--- a/app/services/feature_service.rb
+++ b/app/services/feature_service.rb
@@ -1,14 +1,18 @@
 class FeatureService
   class UserRequiredError < StandardError; end
+  class GroupRequiredError < StandardError; end
+
+  attr_reader :group
 
   class << self
     def enabled?(...)
-      FeatureService.new(nil).enabled?(...)
+      FeatureService.new.enabled?(...)
     end
   end
 
-  def initialize(user)
+  def initialize(user: nil, group: nil)
     @user = user
+    @group = group
   end
 
   def enabled?(feature_name)
@@ -28,6 +32,12 @@ def enabled?(feature_name)
       end
     end
 
+    if feature.enabled_by_group.present? && feature.enabled_by_group
+      raise GroupRequiredError, "Feature #{feature_name} requires group to be provided" if group.blank?
+
+      return group.send(:"#{feature_name}_enabled?")
+    end
+
     feature.enabled
   end
 end
diff --git a/app/views/forms/_made_live_form.html.erb b/app/views/forms/_made_live_form.html.erb
index ecbe2979f..009f5283e 100644
--- a/app/views/forms/_made_live_form.html.erb
+++ b/app/views/forms/_made_live_form.html.erb
@@ -1,6 +1,6 @@
 <% set_page_title(form.name) %>
 
-<% if FeatureService.new(@current_user).enabled?(:groups) && form.group.present? %>
+<% if FeatureService.new(user: @current_user).enabled?(:groups) && form.group.present? %>
   <% content_for :back_link, govuk_back_link_to(group_path(form.group), t("back_link.group", group_name: form.group.name)) %>
 <% else %>
   <% content_for :back_link, govuk_back_link_to(root_path, t("back_link.forms")) %>
diff --git a/app/views/forms/show.html.erb b/app/views/forms/show.html.erb
index 3f855fee4..f39613443 100644
--- a/app/views/forms/show.html.erb
+++ b/app/views/forms/show.html.erb
@@ -4,7 +4,7 @@
   <% content_for :back_link, govuk_back_link_to(live_form_path(current_form.id), t("back_link.form_view")) %>
 <% elsif current_form.is_archived? %>
   <% content_for :back_link, govuk_back_link_to(archived_form_path(current_form.id), t("back_link.form_view")) %>
-<% elsif FeatureService.new(@current_user).enabled?(:groups) && current_form.group.present? %>
+<% elsif FeatureService.new(user: @current_user).enabled?(:groups) && current_form.group.present? %>
   <% content_for :back_link, govuk_back_link_to(group_path(current_form.group), t("back_link.group", group_name: current_form.group.name)) %>
 <% else %>
   <% content_for :back_link, govuk_back_link_to(root_path, t("back_link.forms")) %>
diff --git a/app/views/pages/conditions/_routing_options.html.erb b/app/views/pages/conditions/_routing_options.html.erb
index a22c5973f..1ee40d36c 100644
--- a/app/views/pages/conditions/_routing_options.html.erb
+++ b/app/views/pages/conditions/_routing_options.html.erb
@@ -11,7 +11,7 @@
     <%= t("routing_page.body_routing_text") %>
   </p>
 
-  <% if FeatureService.enabled?(:branch_routing) %>
+  <% if FeatureService.new(group: form.group).enabled?(:branch_routing) %>
   <p>
     <%= t("routing_page.body_branching_text") %>
   </p>
diff --git a/app/views/pages/conditions/routing_page.html.erb b/app/views/pages/conditions/routing_page.html.erb
index 4ce46403e..609ea8c00 100644
--- a/app/views/pages/conditions/routing_page.html.erb
+++ b/app/views/pages/conditions/routing_page.html.erb
@@ -15,7 +15,7 @@
         <%= t("routing_page.body_routing_text") %>
       </p>
 
-      <% if FeatureService.enabled?(:branch_routing) %>
+      <% if FeatureService.new(group: form.group).enabled?(:branch_routing) %>
       <p>
         <%= t("routing_page.body_branching_text") %>
       </p>
diff --git a/config/settings.yml b/config/settings.yml
index 6c92bdef7..a071c7f16 100644
--- a/config/settings.yml
+++ b/config/settings.yml
@@ -1,7 +1,8 @@
 # Used to add feature flags in the app to control access to certain features.
 features:
   groups: true # Do not switch off!
-  branch_routing: false
+  branch_routing:
+    enabled_by_group: true
 
 forms_api:
   # Authentication key to authenticate with forms-api
diff --git a/db/migrate/20250124094215_add_branching_enabled_to_groups.rb b/db/migrate/20250124094215_add_branching_enabled_to_groups.rb
new file mode 100644
index 000000000..6e1ebafe8
--- /dev/null
+++ b/db/migrate/20250124094215_add_branching_enabled_to_groups.rb
@@ -0,0 +1,5 @@
+class AddBranchingEnabledToGroups < ActiveRecord::Migration[8.0]
+  def change
+    add_column :groups, :branch_routing_enabled, :boolean, default: false
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index bc8ea9d4a..9135e4a8f 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,9 +10,9 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.2].define(version: 2024_11_29_152103) do
+ActiveRecord::Schema[8.0].define(version: 2025_01_24_094215) do
   # These are extensions that must be enabled in order to support this database
-  enable_extension "plpgsql"
+  enable_extension "pg_catalog.plpgsql"
 
   create_table "draft_questions", force: :cascade do |t|
     t.integer "form_id"
@@ -55,6 +55,7 @@
     t.bigint "creator_id"
     t.bigint "upgrade_requester_id"
     t.boolean "file_upload_enabled", default: false
+    t.boolean "branch_routing_enabled", default: false
     t.index ["creator_id"], name: "index_groups_on_creator_id"
     t.index ["external_id"], name: "index_groups_on_external_id", unique: true
     t.index ["name", "organisation_id"], name: "index_groups_on_name_and_organisation_id", unique: true
diff --git a/lib/tasks/groups.rake b/lib/tasks/groups.rake
index 4cbcb418f..12427d596 100644
--- a/lib/tasks/groups.rake
+++ b/lib/tasks/groups.rake
@@ -71,6 +71,24 @@ namespace :groups do
     Group.find_by(external_id: args[:group_id]).update!(file_upload_enabled: false)
     Rails.logger.info("Updated file_upload_enabled to false for group #{args[:group_id]}")
   end
+
+  desc "Enable branch_routing feature for group"
+  task :enable_branch_routing, %i[group_id] => :environment do |_, args|
+    usage_message = "usage: rake groups:enable_branch_routing[<group_external_id>]".freeze
+    abort usage_message if args[:group_id].blank?
+
+    Group.find_by(external_id: args[:group_id]).update!(branch_routing_enabled: true)
+    Rails.logger.info("Updated branch_routing_enabled to true for group #{args[:group_id]}")
+  end
+
+  desc "Disable branch_routing feature for group"
+  task :disable_branch_routing, %i[group_id] => :environment do |_, args|
+    usage_message = "usage: rake groups:disable_branch_routing[<group_external_id>]".freeze
+    abort usage_message if args[:group_id].blank?
+
+    Group.find_by(external_id: args[:group_id]).update!(branch_routing_enabled: false)
+    Rails.logger.info("Updated branch_routing_enabled to false for group #{args[:group_id]}")
+  end
 end
 
 def run_task(task_name, args, rollback:)
diff --git a/spec/config/settings_spec.rb b/spec/config/settings_spec.rb
index 732ee1578..631744235 100644
--- a/spec/config/settings_spec.rb
+++ b/spec/config/settings_spec.rb
@@ -23,7 +23,7 @@
     features = settings[:features]
 
     include_examples expected_value_test, :groups, features, true
-    include_examples expected_value_test, :branch_routing, features, false
+    include_examples expected_value_test, :branch_routing, features, { "enabled_by_group" => true }
   end
 
   describe "forms_api" do
diff --git a/spec/presenters/route_summary_card_data_presenter_spec.rb b/spec/presenters/route_summary_card_data_presenter_spec.rb
index ea9ca195d..4b43fb8a3 100644
--- a/spec/presenters/route_summary_card_data_presenter_spec.rb
+++ b/spec/presenters/route_summary_card_data_presenter_spec.rb
@@ -25,6 +25,10 @@
 
   let(:next_page_routing_conditions) { [] }
 
+  before do
+    allow(form).to receive(:group).and_return(build(:group))
+  end
+
   describe ".call" do
     it "instantiates and returns a new instance" do
       service = described_class.call(form:, page: current_page, pages:)
diff --git a/spec/services/feature_service_spec.rb b/spec/services/feature_service_spec.rb
index b25043a85..09b249394 100644
--- a/spec/services/feature_service_spec.rb
+++ b/spec/services/feature_service_spec.rb
@@ -3,7 +3,7 @@
 describe FeatureService do
   describe "#enabled?" do
     subject :feature_service do
-      described_class.new(user)
+      described_class.new(user:)
     end
 
     let(:organisation) { build :organisation, id: 1, slug: "a-test-org" }
@@ -103,7 +103,7 @@
       end
 
       context "when a key exists for the organisation overriding the feature and the user has not been provided to the service" do
-        let(:feature_service) { described_class.new(nil) }
+        let(:feature_service) { described_class.new }
 
         before do
           Settings.features[:some_feature] = Config::Options.new(enabled: false, organisations: { a_test_org: true })
@@ -144,6 +144,47 @@
           expect(feature_service).not_to be_enabled(:some_feature)
         end
       end
+
+      context "when feature is enabled_by_group" do
+        subject(:feature_service) { described_class.new(group:) }
+
+        let(:group) { double }
+
+        before do
+          Settings.features[:test_feature] = Config::Options.new(enabled_by_group: true)
+        end
+
+        it "raises GroupRequiredError if group is not provided" do
+          service = described_class.new
+
+          expect {
+            service.enabled?(:test_feature)
+          }.to raise_error(
+            described_class::GroupRequiredError,
+            "Feature test_feature requires group to be provided",
+          )
+        end
+
+        it "calls the corresponding enabled? method on the group" do
+          allow(group).to receive(:test_feature_enabled?).and_return(true)
+
+          expect(feature_service.enabled?(:test_feature)).to be true
+        end
+
+        it "returns false when group method returns false" do
+          allow(group).to receive(:test_feature_enabled?).and_return(false)
+
+          expect(feature_service.enabled?(:test_feature)).to be false
+        end
+
+        it "raises NoMethodError when group does not respond to the feature method" do
+          allow(group).to receive(:method_missing).and_raise(NoMethodError)
+
+          expect {
+            feature_service.enabled?(:test_feature)
+          }.to raise_error(NoMethodError)
+        end
+      end
     end
   end
 
diff --git a/spec/views/pages/conditions/routing_page.html.erb_spec.rb b/spec/views/pages/conditions/routing_page.html.erb_spec.rb
index 5e1a49df6..64e182199 100644
--- a/spec/views/pages/conditions/routing_page.html.erb_spec.rb
+++ b/spec/views/pages/conditions/routing_page.html.erb_spec.rb
@@ -14,6 +14,7 @@
 
     allow(view).to receive_messages(form_pages_path: "/forms/1/pages", routing_page_path: "/forms/1/new-condition", set_routing_page_path: "/forms/1/new-condition")
     allow(form).to receive_messages(qualifying_route_pages: pages, has_no_remaining_routes_available?: all_routes_created)
+    allow(form).to receive(:group).and_return(build(:group))
 
     render template: "pages/conditions/routing_page", locals: { form:, routing_page_input: }
   end