diff --git a/src/Root.tsx b/src/Root.tsx
index 79be49990..2e495fce4 100644
--- a/src/Root.tsx
+++ b/src/Root.tsx
@@ -22,7 +22,6 @@ import {AppEffects, AppActions} from './store/app';
 import {BitPayDarkTheme, BitPayLightTheme} from './themes/bitpay';
 import {LogActions} from './store/log';
 import {useAppDispatch, useAppSelector, useDeeplinks} from './utils/hooks';
-import analytics from '@segment/analytics-react-native';
 import i18n from 'i18next';
 
 import BitpayIdStack, {
@@ -82,6 +81,7 @@ import DebugScreen, {DebugScreenParamList} from './navigation/Debug';
 import CardActivationStack, {
   CardActivationStackParamList,
 } from './navigation/card-activation/CardActivationStack';
+import {logSegmentEvent} from './store/app/app.effects';
 
 // ROOT NAVIGATION CONFIG
 export type RootStackParamList = {
@@ -191,9 +191,6 @@ export default () => {
   const lockAuthorizedUntil = useAppSelector(
     ({APP}) => APP.lockAuthorizedUntil,
   );
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
 
   // MAIN APP INIT
   useEffect(() => {
@@ -325,10 +322,16 @@ export default () => {
                   const tabName = history[history.length - 1].key.split('-')[0];
                   name = `${tabName} Tab`;
                 }
-                analytics.screen(name, {
-                  screen: params?.screen || '',
-                  appUser: user?.eid || '',
-                });
+                dispatch(
+                  logSegmentEvent(
+                    'screen',
+                    name,
+                    {
+                      screen: params?.screen || '',
+                    },
+                    true,
+                  ),
+                );
               }
             }
           }, 300)}>
diff --git a/src/components/modal/transact-menu/TransactMenu.tsx b/src/components/modal/transact-menu/TransactMenu.tsx
index 0a412d0c3..953c2b490 100644
--- a/src/components/modal/transact-menu/TransactMenu.tsx
+++ b/src/components/modal/transact-menu/TransactMenu.tsx
@@ -8,9 +8,9 @@ import {ActiveOpacity, SheetContainer} from '../../styled/Containers';
 import {BaseText, H6} from '../../styled/Text';
 import SheetModal from '../base/sheet/SheetModal';
 import Icons from './TransactMenuIcons';
-import analytics from '@segment/analytics-react-native';
-import {useAppSelector} from '../../../utils/hooks';
 import {useTranslation} from 'react-i18next';
+import {useAppDispatch} from '../../../utils/hooks';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 const TransactButton = styled.View`
   justify-content: center;
@@ -83,9 +83,7 @@ const TransactModal = () => {
   const [modalVisible, setModalVisible] = useState(false);
   const hideModal = () => setModalVisible(false);
   const showModal = () => setModalVisible(true);
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
+  const dispatch = useAppDispatch();
 
   const TransactMenuList: Array<TransactMenuItemProps> = [
     {
@@ -94,10 +92,16 @@ const TransactModal = () => {
       title: t('Buy Crypto'),
       description: t('Buy crypto with cash'),
       onPress: () => {
-        analytics.track('BitPay App - Clicked Buy Crypto', {
-          from: 'TransactMenu',
-          appUser: user?.eid || '',
-        });
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Clicked Buy Crypto',
+            {
+              context: 'TransactMenu',
+            },
+            true,
+          ),
+        );
         navigation.navigate('Wallet', {
           screen: 'Amount',
           params: {
@@ -122,10 +126,16 @@ const TransactModal = () => {
       title: t('Exchange'),
       description: t('Swap crypto for another'),
       onPress: () => {
-        analytics.track('BitPay App - Clicked Swap Crypto', {
-          from: 'TransactMenu',
-          appUser: user?.eid || '',
-        });
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Clicked Swap Crypto',
+            {
+              context: 'TransactMenu',
+            },
+            true,
+          ),
+        );
         navigation.navigate('SwapCrypto', {screen: 'Root'});
       },
     },
@@ -167,6 +177,11 @@ const TransactModal = () => {
     img: () => <Icons.Scan />,
     title: t('Scan'),
     onPress: () => {
+      dispatch(
+        logSegmentEvent('track', 'Open Scanner', {
+          context: 'TransactMenu',
+        }),
+      );
       navigation.navigate('Scan', {screen: 'Root'});
     },
   };
diff --git a/src/navigation/auth/screens/VerifyEmail.tsx b/src/navigation/auth/screens/VerifyEmail.tsx
index 05fb242c1..940ad2baa 100644
--- a/src/navigation/auth/screens/VerifyEmail.tsx
+++ b/src/navigation/auth/screens/VerifyEmail.tsx
@@ -3,6 +3,7 @@ import React, {useEffect, useRef} from 'react';
 import {useTranslation} from 'react-i18next';
 import styled from 'styled-components/native';
 import {Link} from '../../../components/styled/Text';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 import {BitPayIdEffects} from '../../../store/bitpay-id';
 import {useAppDispatch, useAppSelector} from '../../../utils/hooks';
 import {AuthStackParamList} from '../AuthStack';
@@ -77,6 +78,17 @@ const VerifyEmailScreen: React.FC<VerifyEmailScreenProps> = ({navigation}) => {
         clearInterval(pollId.current);
       }
 
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Verified Email',
+          {
+            email: email || '',
+          },
+          true,
+        ),
+      );
+
       navigation.navigate('CreateAccount');
     }
   }, [isVerified, csrfToken, navigation, dispatch]);
diff --git a/src/navigation/card/components/CardDashboard.tsx b/src/navigation/card/components/CardDashboard.tsx
index 6e9627df7..039954dd6 100644
--- a/src/navigation/card/components/CardDashboard.tsx
+++ b/src/navigation/card/components/CardDashboard.tsx
@@ -1,6 +1,5 @@
 import {useFocusEffect, useNavigation} from '@react-navigation/native';
 import {StackNavigationProp} from '@react-navigation/stack';
-import analytics from '@segment/analytics-react-native';
 import React, {useCallback, useLayoutEffect, useMemo} from 'react';
 import {useRef, useState} from 'react';
 import {useTranslation} from 'react-i18next';
@@ -26,6 +25,7 @@ import {CardProvider} from '../../../constants/card';
 import {CARD_WIDTH} from '../../../constants/config.card';
 import {navigationRef} from '../../../Root';
 import {showBottomNotificationModal} from '../../../store/app/app.actions';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 import {selectBrazeCardOffers} from '../../../store/app/app.selectors';
 import {CardEffects} from '../../../store/card';
 import {Card, UiTransaction} from '../../../store/card/card.models';
@@ -118,6 +118,8 @@ const CardDashboard: React.FC<CardDashboardProps> = props => {
   );
 
   const goToCardSettings = () => {
+    dispatch(logSegmentEvent('track', 'Clicked Card Settings', {}, true));
+
     navigation.navigate('Settings', {
       id: activeCard.id,
     });
@@ -126,6 +128,8 @@ const CardDashboard: React.FC<CardDashboardProps> = props => {
   goToCardSettingsRef.current = goToCardSettings;
 
   const goToReferAndEarn = () => {
+    dispatch(logSegmentEvent('track', 'Clicked Refer and Earn', {}, true));
+
     navigation.navigate('Referral', {card: activeCard});
   };
   const goToReferAndEarnRef = useRef(goToReferAndEarn);
@@ -163,10 +167,16 @@ const CardDashboard: React.FC<CardDashboardProps> = props => {
             {
               text: t('Add funds'),
               action: () => {
-                analytics.track('BitPay App - Clicked Buy Crypto', {
-                  from: 'CardDashboard',
-                  appUser: user?.eid || '',
-                });
+                dispatch(
+                  logSegmentEvent(
+                    'track',
+                    'Clicked Buy Crypto',
+                    {
+                      context: 'CardDashboard',
+                    },
+                    true,
+                  ),
+                );
                 navigator.navigate('Wallet', {
                   screen: WalletScreens.AMOUNT,
                   params: {
diff --git a/src/navigation/card/components/CardOffers.tsx b/src/navigation/card/components/CardOffers.tsx
index f07b4b776..79033f159 100644
--- a/src/navigation/card/components/CardOffers.tsx
+++ b/src/navigation/card/components/CardOffers.tsx
@@ -9,6 +9,7 @@ import {
   CardContainer,
 } from '../../../components/styled/Containers';
 import {BaseText} from '../../../components/styled/Text';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 import {CardEffects} from '../../../store/card';
 import {
   isCaptionedContentCard,
@@ -86,6 +87,17 @@ const CardOffers: React.VFC<CardOffersProps> = props => {
   const onPress = () => {
     if (!contentCard.id.startsWith('dev_')) {
       ReactAppboy.logContentCardClicked(contentCard.id);
+
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Clicked Card Offer',
+          {
+            id: contentCard.id || '',
+          },
+          true,
+        ),
+      );
     }
 
     dispatch(CardEffects.startOpenDosh(userEmail || ''));
diff --git a/src/navigation/card/screens/settings/CustomizeVirtualCard.tsx b/src/navigation/card/screens/settings/CustomizeVirtualCard.tsx
index 0d414551b..12db1c889 100644
--- a/src/navigation/card/screens/settings/CustomizeVirtualCard.tsx
+++ b/src/navigation/card/screens/settings/CustomizeVirtualCard.tsx
@@ -30,6 +30,7 @@ import CardFront from '../../components/CardFront';
 import CheckIcon from './CheckIcon';
 import * as Styled from './CustomizeVirtualCard.styled';
 import {CardBrand} from '../../../../constants/card';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 export interface CustomizeVirtualCardParamList {
   card: Card;
@@ -159,6 +160,12 @@ const CustomizeVirtualCard: React.FC<
   const onSavePress = () => {
     dispatch(CardActions.virtualDesignCurrencyUpdated(selectedDesign));
 
+    dispatch(
+      logSegmentEvent('track', 'Save Virtual Card selected design', {
+        selectedDesign: selectedDesign || '',
+      }),
+    );
+
     if (navigation.canGoBack()) {
       navigation.goBack();
     } else {
diff --git a/src/navigation/card/screens/settings/Referral.tsx b/src/navigation/card/screens/settings/Referral.tsx
index 517c78a92..223386903 100644
--- a/src/navigation/card/screens/settings/Referral.tsx
+++ b/src/navigation/card/screens/settings/Referral.tsx
@@ -45,6 +45,7 @@ import ReferredUsersSkeleton from '../../components/ReferredUsersSkeleton';
 import ReferralCodeSkeleton from '../../components/ReferralCodeSkeleton';
 import {BASE_BITPAY_URLS} from '../../../../constants/config';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 export interface ReferralParamList {
   card: Card;
@@ -152,6 +153,9 @@ const Referral = ({}) => {
     if (!copied) {
       Clipboard.setString(code);
       setCopied(true);
+      dispatch(
+        logSegmentEvent('track', 'Copied Share Referral Code', {}, true),
+      );
     }
   };
 
@@ -177,6 +181,10 @@ const Referral = ({}) => {
       await Share.share({
         message,
       });
+
+      dispatch(
+        logSegmentEvent('track', 'Clicked Share Referral Code', {}, true),
+      );
     } catch (e) {}
   };
   const currentDate = new Date().getTime();
diff --git a/src/navigation/coinbase/components/CoinbaseIntro.tsx b/src/navigation/coinbase/components/CoinbaseIntro.tsx
index 0ab3a0084..3f427f9b9 100644
--- a/src/navigation/coinbase/components/CoinbaseIntro.tsx
+++ b/src/navigation/coinbase/components/CoinbaseIntro.tsx
@@ -10,6 +10,7 @@ import Coinbase from '../../../api/coinbase/index';
 import {AppEffects} from '../../../store/app';
 import {useAppDispatch} from '../../../utils/hooks';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 const signupUrl: string = 'https://www.coinbase.com/signup';
 
@@ -63,6 +64,16 @@ const CoinbaseIntro = () => {
     } else {
       url = signupUrl;
     }
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Clicked Connect to Coinbase',
+        {
+          context,
+        },
+        true,
+      ),
+    );
     dispatch(AppEffects.openUrlWithInAppBrowser(url));
   };
 
diff --git a/src/navigation/coinbase/screens/CoinbaseAccount.tsx b/src/navigation/coinbase/screens/CoinbaseAccount.tsx
index 1d4a2324d..a09ee6095 100644
--- a/src/navigation/coinbase/screens/CoinbaseAccount.tsx
+++ b/src/navigation/coinbase/screens/CoinbaseAccount.tsx
@@ -51,6 +51,7 @@ import {
 import Amount from '../../wallet/screens/Amount';
 import {Wallet} from '../../../store/wallet/wallet.models';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 const AccountContainer = styled.View`
   flex: 1;
@@ -321,6 +322,16 @@ const CoinbaseAccount = ({
     dispatch(
       showOnGoingProcessModal(OnGoingProcessMessages.FETCHING_COINBASE_DATA),
     );
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Clicked Receive',
+        {
+          context: 'CoinbaseAccount',
+        },
+        true,
+      ),
+    );
     dispatch(coinbaseCreateAddress(accountId))
       .then(async newAddress => {
         dispatch(dismissOnGoingProcessModal());
@@ -353,6 +364,16 @@ const CoinbaseAccount = ({
 
   const onSelectedWallet = async (newWallet?: Wallet) => {
     setWalletModalVisible(false);
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Clicked Send',
+        {
+          context: 'CoinbaseAccount',
+        },
+        true,
+      ),
+    );
     if (newWallet) {
       setSelectedWallet(newWallet);
       await sleep(500);
diff --git a/src/navigation/coinbase/screens/CoinbaseSettings.tsx b/src/navigation/coinbase/screens/CoinbaseSettings.tsx
index 4b7245afe..0df57835c 100644
--- a/src/navigation/coinbase/screens/CoinbaseSettings.tsx
+++ b/src/navigation/coinbase/screens/CoinbaseSettings.tsx
@@ -31,6 +31,7 @@ import {COINBASE_ENV} from '../../../api/coinbase/coinbase.constants';
 import CoinbaseSvg from '../../../../assets/img/logos/coinbase.svg';
 import {CoinbaseStackParamList} from '../CoinbaseStack';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 const SettingsContainer = styled.SafeAreaView`
   flex: 1;
@@ -149,6 +150,7 @@ const CoinbaseSettings = () => {
 
   const deleteAccount = async () => {
     await dispatch(coinbaseDisconnectAccount());
+    dispatch(logSegmentEvent('track', 'Coinbase Disconnected', {}, true));
     if (fromScreen === 'CoinbaseDashboard') {
       navigation.navigate('Tabs', {screen: 'Home'});
     } else {
diff --git a/src/navigation/onboarding/screens/OnboardingStart.tsx b/src/navigation/onboarding/screens/OnboardingStart.tsx
index 46e31060d..be5a8e875 100644
--- a/src/navigation/onboarding/screens/OnboardingStart.tsx
+++ b/src/navigation/onboarding/screens/OnboardingStart.tsx
@@ -130,7 +130,7 @@ const OnboardingStart: React.VFC<OnboardingStartScreenProps> = () => {
   const askForTrackingThenNavigate = useCallback(
     async (cb: () => void) => {
       haptic('impactLight');
-      await dispatch(askForTrackingPermissionAndEnableSdks());
+      await dispatch(askForTrackingPermissionAndEnableSdks(true));
       cb();
     },
     [dispatch],
diff --git a/src/navigation/services/buy-crypto/screens/BuyCryptoOffers.tsx b/src/navigation/services/buy-crypto/screens/BuyCryptoOffers.tsx
index 017b2cf34..6d8ecc708 100644
--- a/src/navigation/services/buy-crypto/screens/BuyCryptoOffers.tsx
+++ b/src/navigation/services/buy-crypto/screens/BuyCryptoOffers.tsx
@@ -49,7 +49,10 @@ import {
   showBottomNotificationModal,
   dismissBottomNotificationModal,
 } from '../../../../store/app/app.actions';
-import {openUrlWithInAppBrowser} from '../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  openUrlWithInAppBrowser,
+} from '../../../../store/app/app.effects';
 import {BuyCryptoActions} from '../../../../store/buy-crypto';
 import {simplexPaymentData} from '../../../../store/buy-crypto/buy-crypto.models';
 import {createWalletAddress} from '../../../../store/wallet/effects/address/address';
@@ -58,7 +61,6 @@ import {APP_NAME} from '../../../../constants/config';
 import {isPaymentMethodSupported} from '../utils/buy-crypto-utils';
 import {formatFiatAmount} from '../../../../utils/helper-methods';
 import {PaymentMethod} from '../constants/BuyCryptoConstants';
-import analytics from '@segment/analytics-react-native';
 import {useTranslation} from 'react-i18next';
 
 export interface BuyCryptoOffersProps {
@@ -285,9 +287,6 @@ const BuyCryptoOffers: React.FC = () => {
   const [updateView, setUpdateView] = useState(false);
 
   const createdOn = useAppSelector(({WALLET}: RootState) => WALLET.createdOn);
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
 
   const getSimplexQuote = (): void => {
     logger.debug('Simplex getting quote');
@@ -372,6 +371,7 @@ const BuyCryptoOffers: React.FC = () => {
         })
         .catch((err: any) => {
           console.log('Simplex getting quote: FAILED', err);
+          showSimplexError(err);
         });
     }
   };
@@ -392,6 +392,23 @@ const BuyCryptoOffers: React.FC = () => {
 
     logger.error('Simplex error: ' + msg);
 
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Failed Buy Crypto',
+        {
+          exchange: 'simplex',
+          context: 'BuyCryptoOffers',
+          message: msg || '',
+          paymentMethod: paymentMethod.method || '',
+          amount: Number(amount) || '',
+          coin: coin || '',
+          fiatCurrency: fiatCurrency || '',
+        },
+        true,
+      ),
+    );
+
     offers.simplex.errorMsg = msg;
     offers.simplex.fiatMoney = undefined;
     offers.simplex.expanded = false;
@@ -420,6 +437,23 @@ const BuyCryptoOffers: React.FC = () => {
       }
     }
 
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Failed Buy Crypto',
+        {
+          exchange: 'wyre',
+          context: 'BuyCryptoOffers',
+          message: msg || '',
+          paymentMethod: paymentMethod.method || '',
+          amount: Number(amount) || '',
+          coin: coin || '',
+          fiatCurrency: fiatCurrency || '',
+        },
+        true,
+      ),
+    );
+
     logger.error('Crypto offer error: ' + msg);
     offers.wyre.errorMsg = msg;
     offers.wyre.fiatMoney = undefined;
@@ -510,6 +544,7 @@ const BuyCryptoOffers: React.FC = () => {
         })
         .catch((err: any) => {
           console.log('Wyre getting quote: FAILED', err);
+          showWyreError(err);
         });
     }
   };
@@ -581,15 +616,20 @@ const BuyCryptoOffers: React.FC = () => {
           }),
         );
 
-        analytics.track('BitPay App - Requested Crypto Purchase', {
-          exchange: 'simplex',
-          walletId: selectedWallet.id,
-          fiatAmount: amount,
-          fiatCurrency: fiatCurrency,
-          paymentMethod: paymentMethod.method,
-          coin: selectedWallet.currencyAbbreviation,
-          appUser: user?.eid || '',
-        });
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Requested Crypto Purchase',
+            {
+              exchange: 'simplex',
+              fiatAmount: amount,
+              fiatCurrency: fiatCurrency,
+              paymentMethod: paymentMethod.method,
+              coin: selectedWallet.currencyAbbreviation,
+            },
+            true,
+          ),
+        );
 
         const paymentUrl: string = getPaymentUrl(
           selectedWallet,
@@ -667,15 +707,20 @@ const BuyCryptoOffers: React.FC = () => {
   };
 
   const continueToWyre = (paymentUrl: string) => {
-    analytics.track('BitPay App - Requested Crypto Purchase', {
-      exchange: 'wyre',
-      walletId: selectedWallet.id,
-      fiatAmount: amount,
-      fiatCurrency: fiatCurrency,
-      paymentMethod: paymentMethod.method,
-      coin: selectedWallet.currencyAbbreviation,
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Requested Crypto Purchase',
+        {
+          exchange: 'wyre',
+          fiatAmount: amount,
+          fiatCurrency: fiatCurrency,
+          paymentMethod: paymentMethod.method,
+          coin: selectedWallet.currencyAbbreviation,
+        },
+        true,
+      ),
+    );
     Linking.openURL(paymentUrl)
       .then(() => {
         navigation.goBack();
diff --git a/src/navigation/services/buy-crypto/screens/BuyCryptoRoot.tsx b/src/navigation/services/buy-crypto/screens/BuyCryptoRoot.tsx
index 99ac6fc9d..bb22966b3 100644
--- a/src/navigation/services/buy-crypto/screens/BuyCryptoRoot.tsx
+++ b/src/navigation/services/buy-crypto/screens/BuyCryptoRoot.tsx
@@ -38,11 +38,11 @@ import SelectorArrowRight from '../../../../../assets/img/selector-arrow-right.s
 import {simplexSupportedCoins} from '../utils/simplex-utils';
 import {wyreSupportedCoins} from '../utils/wyre-utils';
 import {sleep} from '../../../../utils/helper-methods';
-import analytics from '@segment/analytics-react-native';
 import {AppActions} from '../../../../store/app';
 import {IsERCToken} from '../../../../store/wallet/utils/currency';
 import {isPaymentMethodSupported} from '../utils/buy-crypto-utils';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 const CtaContainer = styled.View`
   margin: 20px 15px;
@@ -60,9 +60,6 @@ const BuyCryptoRoot: React.FC<
   const theme = useTheme();
   const logger = useLogger();
   const allKeys = useAppSelector(({WALLET}: RootState) => WALLET.keys);
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
   const keys = useAppSelector(({WALLET}) => WALLET.keys);
   const countryData = useAppSelector(({LOCATION}) => LOCATION.countryData);
 
@@ -294,14 +291,19 @@ const BuyCryptoRoot: React.FC<
   };
 
   const continueToViewOffers = () => {
-    analytics.track('BitPay App - Buy Crypto "View Offers"', {
-      walletId: selectedWallet!.id,
-      fiatAmount: amount,
-      fiatCurrency,
-      paymentMethod: selectedPaymentMethod.method,
-      coin: selectedWallet!.currencyAbbreviation,
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Buy Crypto "View Offers"',
+        {
+          fiatAmount: amount,
+          fiatCurrency,
+          paymentMethod: selectedPaymentMethod.method,
+          coin: selectedWallet!.currencyAbbreviation,
+        },
+        true,
+      ),
+    );
 
     navigation.navigate('BuyCryptoOffers', {
       amount,
diff --git a/src/navigation/services/swap-crypto/screens/ChangellyCheckout.tsx b/src/navigation/services/swap-crypto/screens/ChangellyCheckout.tsx
index e1ff7776e..0e70c7319 100644
--- a/src/navigation/services/swap-crypto/screens/ChangellyCheckout.tsx
+++ b/src/navigation/services/swap-crypto/screens/ChangellyCheckout.tsx
@@ -64,7 +64,10 @@ import {
   ArrowContainer,
 } from '../styled/SwapCryptoCheckout.styled';
 import {startGetRates} from '../../../../store/wallet/effects';
-import {startOnGoingProcessModal} from '../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../../store/app/app.effects';
 import {
   dismissOnGoingProcessModal,
   showBottomNotificationModal,
@@ -77,7 +80,6 @@ import {
 import {changellyTxData} from '../../../../store/swap-crypto/swap-crypto.models';
 import {SwapCryptoActions} from '../../../../store/swap-crypto';
 import SelectorArrowRight from '../../../../../assets/img/selector-arrow-right.svg';
-import analytics from '@segment/analytics-react-native';
 import {useTranslation} from 'react-i18next';
 
 // Styled
@@ -133,9 +135,6 @@ const ChangellyCheckout: React.FC = () => {
   const key = useAppSelector(
     ({WALLET}) => WALLET.keys[fromWalletSelected.keyId],
   );
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
   const [showPaymentSentModal, setShowPaymentSentModal] = useState(false);
   const [resetSwipeButton, setResetSwipeButton] = useState(false);
   const [txData, setTxData] = useState<any>();
@@ -342,6 +341,21 @@ const ChangellyCheckout: React.FC = () => {
         /* later */
         clearInterval(countDown);
       }
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Failed Swap Crypto',
+          {
+            exchange: 'changelly',
+            context: 'ChangellyCheckout',
+            message: 'The time to make the payment expired',
+            amountFrom: amountFrom || '',
+            fromCoin: fromWalletSelected.currencyAbbreviation || '',
+            toCoin: toWalletSelected.currencyAbbreviation || '',
+          },
+          true,
+        ),
+      );
       return;
     }
 
@@ -526,20 +540,39 @@ const ChangellyCheckout: React.FC = () => {
 
     logger.debug('Saved swap with: ' + JSON.stringify(newData));
 
-    analytics.track('BitPay App - Successful Crypto Swap', {
-      fromWalletId: fromWalletSelected.id,
-      toWalletId: toWalletSelected.id,
-      fromCoin: fromWalletSelected.currencyAbbreviation,
-      toCoin: toWalletSelected.currencyAbbreviation,
-      amountFrom: amountFrom,
-      exchange: 'changelly',
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Successful Crypto Swap',
+        {
+          fromCoin: fromWalletSelected.currencyAbbreviation,
+          toCoin: toWalletSelected.currencyAbbreviation,
+          amountFrom: amountFrom,
+          exchange: 'changelly',
+        },
+        true,
+      ),
+    );
   };
 
   const showError = async (msg?: string, title?: string, actions?: any) => {
     dispatch(dismissOnGoingProcessModal());
     await sleep(1000);
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Failed Swap Crypto',
+        {
+          exchange: 'changelly',
+          context: 'ChangellyCheckout',
+          message: msg || '',
+          amountFrom: amountFrom || '',
+          fromCoin: fromWalletSelected.currencyAbbreviation || '',
+          toCoin: toWalletSelected.currencyAbbreviation || '',
+        },
+        true,
+      ),
+    );
     dispatch(
       showBottomNotificationModal({
         type: 'error',
diff --git a/src/navigation/services/swap-crypto/screens/SwapCryptoRoot.tsx b/src/navigation/services/swap-crypto/screens/SwapCryptoRoot.tsx
index 9aa2d3e66..28070b0dc 100644
--- a/src/navigation/services/swap-crypto/screens/SwapCryptoRoot.tsx
+++ b/src/navigation/services/swap-crypto/screens/SwapCryptoRoot.tsx
@@ -57,6 +57,7 @@ import {changellyGetCurrencies} from '../../../../store/swap-crypto/effects/chan
 import {
   startOnGoingProcessModal,
   openUrlWithInAppBrowser,
+  logSegmentEvent,
 } from '../../../../store/app/app.effects';
 import {
   dismissOnGoingProcessModal,
@@ -64,7 +65,6 @@ import {
 } from '../../../../store/app/app.actions';
 import ArrowDown from '../../../../../assets/img/services/swap-crypto/down-arrow.svg';
 import SelectorArrowDown from '../../../../../assets/img/selector-arrow-down.svg';
-import analytics from '@segment/analytics-react-native';
 import {AppActions} from '../../../../store/app';
 import {useTranslation} from 'react-i18next';
 
@@ -80,9 +80,6 @@ const SwapCryptoRoot: React.FC = () => {
   const navigation = useNavigation();
   const dispatch = useAppDispatch();
   const logger = useLogger();
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
   const keys = useAppSelector(({WALLET}) => WALLET.keys);
   const countryData = useAppSelector(({LOCATION}) => LOCATION.countryData);
   const route = useRoute<RouteProp<SwapCryptoStackParamList, 'Root'>>();
@@ -580,15 +577,19 @@ const SwapCryptoRoot: React.FC = () => {
   };
 
   const continueToCheckout = () => {
-    analytics.track('BitPay App - Requested Swap Crypto', {
-      fromWalletId: fromWalletSelected!.id,
-      toWalletId: toWalletSelected!.id,
-      fromCoin: fromWalletSelected!.currencyAbbreviation,
-      toCoin: toWalletSelected!.currencyAbbreviation,
-      amountFrom: amountFrom,
-      exchange: 'changelly',
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Requested Swap Crypto',
+        {
+          fromCoin: fromWalletSelected!.currencyAbbreviation,
+          toCoin: toWalletSelected!.currencyAbbreviation,
+          amountFrom: amountFrom,
+          exchange: 'changelly',
+        },
+        true,
+      ),
+    );
     navigation.navigate('SwapCrypto', {
       screen: 'ChangellyCheckout',
       params: {
diff --git a/src/navigation/tabs/contacts/screens/ContactsAdd.tsx b/src/navigation/tabs/contacts/screens/ContactsAdd.tsx
index dc20f5a39..aa58f0a78 100644
--- a/src/navigation/tabs/contacts/screens/ContactsAdd.tsx
+++ b/src/navigation/tabs/contacts/screens/ContactsAdd.tsx
@@ -34,6 +34,7 @@ import {LightBlack, NeutralSlate, Slate} from '../../../../styles/colors';
 import {CurrencyImage} from '../../../../components/currency-image/CurrencyImage';
 import WalletIcons from '../../../wallet/components/WalletIcons';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 const InputContainer = styled.View<{hideInput?: boolean}>`
   display: ${({hideInput}) => (!hideInput ? 'flex' : 'none')};
@@ -294,6 +295,11 @@ const ContactsAdd: React.FC = () => {
   );
 
   const goToScan = () => {
+    dispatch(
+      logSegmentEvent('track', 'Open Scanner', {
+        context: 'contactsAdd',
+      }),
+    );
     navigation.navigate('Scan', {
       screen: 'Root',
       params: {
diff --git a/src/navigation/tabs/home/HomeRoot.tsx b/src/navigation/tabs/home/HomeRoot.tsx
index 8b19480c2..8c6c789a8 100644
--- a/src/navigation/tabs/home/HomeRoot.tsx
+++ b/src/navigation/tabs/home/HomeRoot.tsx
@@ -9,7 +9,10 @@ import {
   setShowKeyMigrationFailureModal,
   showBottomNotificationModal,
 } from '../../../store/app/app.actions';
-import {startRefreshBrazeContent} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startRefreshBrazeContent,
+} from '../../../store/app/app.effects';
 import {
   selectBrazeDoMore,
   selectBrazeQuickLinks,
@@ -62,9 +65,6 @@ const HomeRoot = () => {
     ({APP}) => APP.keyMigrationFailureModalHasBeenShown,
   );
   const defaultAltCurrency = useAppSelector(({APP}) => APP.defaultAltCurrency);
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
   const hasKeys = Object.values(keys).length;
   const cardGroups = useAppSelector(selectCardGroups);
   const hasCards = cardGroups.length > 0;
@@ -202,6 +202,16 @@ const HomeRoot = () => {
                       ),
                     );
                   } else {
+                    dispatch(
+                      logSegmentEvent(
+                        'track',
+                        'Clicked Receive',
+                        {
+                          context: 'HomeRoot',
+                        },
+                        true,
+                      ),
+                    );
                     navigation.navigate('Wallet', {
                       screen: 'GlobalSelect',
                       params: {context: 'receive'},
@@ -228,12 +238,15 @@ const HomeRoot = () => {
                           {
                             text: 'Add funds',
                             action: () => {
-                              analytics.track(
-                                'BitPay App - Clicked Buy Crypto',
-                                {
-                                  from: 'HomeRoot',
-                                  appUser: user?.eid || '',
-                                },
+                              dispatch(
+                                logSegmentEvent(
+                                  'track',
+                                  'Clicked Buy Crypto',
+                                  {
+                                    context: 'HomeRoot',
+                                  },
+                                  true,
+                                ),
                               );
                               navigation.navigate('Wallet', {
                                 screen: 'Amount',
@@ -263,6 +276,16 @@ const HomeRoot = () => {
                       }),
                     );
                   } else {
+                    dispatch(
+                      logSegmentEvent(
+                        'track',
+                        'Clicked Send',
+                        {
+                          context: 'HomeRoot',
+                        },
+                        true,
+                      ),
+                    );
                     navigation.navigate('Wallet', {
                       screen: 'GlobalSelect',
                       params: {context: 'send'},
diff --git a/src/navigation/tabs/home/components/Crypto.tsx b/src/navigation/tabs/home/components/Crypto.tsx
index a550187b4..b959b1a90 100644
--- a/src/navigation/tabs/home/components/Crypto.tsx
+++ b/src/navigation/tabs/home/components/Crypto.tsx
@@ -47,6 +47,7 @@ import {COINBASE_ENV} from '../../../../api/coinbase/coinbase.constants';
 import {WrongPasswordError} from '../../../wallet/components/ErrorMessages';
 import {useTranslation} from 'react-i18next';
 import {t} from 'i18next';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 const CryptoContainer = styled.View`
   background: ${({theme}) => (theme.dark ? '#111111' : Feather)};
@@ -295,16 +296,26 @@ const Crypto = () => {
             <ButtonContainer>
               <Button
                 style={{marginBottom: 15}}
-                onPress={() =>
-                  navigation.navigate('Wallet', {screen: 'CreationOptions'})
-                }>
+                onPress={() => {
+                  dispatch(
+                    logSegmentEvent('track', 'Clicked create, import or join', {
+                      context: 'NoKeysCryptoContainer',
+                    }),
+                  );
+                  navigation.navigate('Wallet', {screen: 'CreationOptions'});
+                }}>
                 {t('Create, import or join a shared wallet')}
               </Button>
               <Button
                 buttonStyle={'secondary'}
-                onPress={() =>
-                  navigation.navigate('Coinbase', {screen: 'CoinbaseRoot'})
-                }>
+                onPress={() => {
+                  dispatch(
+                    logSegmentEvent('track', 'Clicked Connect Coinbase', {
+                      context: 'NoKeysCryptoContainer',
+                    }),
+                  );
+                  navigation.navigate('Coinbase', {screen: 'CoinbaseRoot'});
+                }}>
                 {linkedCoinbase
                   ? 'Coinbase'
                   : t('Connect your Coinbase account')}
diff --git a/src/navigation/tabs/home/components/HeaderScanButton.tsx b/src/navigation/tabs/home/components/HeaderScanButton.tsx
index 0346d0623..c4c9a8612 100644
--- a/src/navigation/tabs/home/components/HeaderScanButton.tsx
+++ b/src/navigation/tabs/home/components/HeaderScanButton.tsx
@@ -10,6 +10,8 @@ import {
   NeutralSlate,
 } from '../../../../styles/colors';
 import {useTheme} from 'styled-components/native';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
+import {useAppDispatch} from '../../../../utils/hooks';
 
 const ScanIcon = () => {
   const theme = useTheme();
@@ -104,11 +106,19 @@ const ScanIcon = () => {
 
 const ScanButton: React.FC = () => {
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
 
   return (
     <HeaderButtonContainer>
       <TouchableOpacity
-        onPress={() => navigation.navigate('Scan', {screen: 'Root'})}>
+        onPress={() => {
+          dispatch(
+            logSegmentEvent('track', 'Open Scanner', {
+              context: 'HeaderScanButton',
+            }),
+          );
+          navigation.navigate('Scan', {screen: 'Root'});
+        }}>
         <ScanIcon />
       </TouchableOpacity>
     </HeaderButtonContainer>
diff --git a/src/navigation/tabs/home/components/LinkingButtons.tsx b/src/navigation/tabs/home/components/LinkingButtons.tsx
index a0212f717..d361ab3ea 100644
--- a/src/navigation/tabs/home/components/LinkingButtons.tsx
+++ b/src/navigation/tabs/home/components/LinkingButtons.tsx
@@ -4,13 +4,13 @@ import {Action, White} from '../../../../styles/colors';
 import Haptic from '../../../../components/haptic-feedback/haptic';
 import {BaseText} from '../../../../components/styled/Text';
 import {titleCasing} from '../../../../utils/helper-methods';
-import {useAppSelector} from '../../../../utils/hooks';
+import {useAppDispatch} from '../../../../utils/hooks';
 import {ActiveOpacity} from '../../../../components/styled/Containers';
 import {useNavigation} from '@react-navigation/native';
 import {Path, Svg} from 'react-native-svg';
 import {useRequireKeyAndWalletRedirect} from '../../../../utils/hooks/useRequireKeyAndWalletRedirect';
-import analytics from '@segment/analytics-react-native';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 const ButtonsRow = styled.View`
   justify-content: center;
@@ -129,17 +129,22 @@ interface Props {
 const LinkingButtons = ({buy, receive, send, swap}: Props) => {
   const {t} = useTranslation();
   const navigation = useNavigation();
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
+  const dispatch = useAppDispatch();
+
   const buyCryptoCta = useRequireKeyAndWalletRedirect(
     buy && buy.cta
       ? buy.cta
       : () => {
-          analytics.track('BitPay App - Clicked Buy Crypto', {
-            from: 'LinkingButtons',
-            appUser: user?.eid || '',
-          });
+          dispatch(
+            logSegmentEvent(
+              'track',
+              'Clicked Buy Crypto',
+              {
+                context: 'LinkingButtons',
+              },
+              true,
+            ),
+          );
           navigation.navigate('Wallet', {
             screen: 'Amount',
             params: {
@@ -162,10 +167,16 @@ const LinkingButtons = ({buy, receive, send, swap}: Props) => {
     swap && swap.cta
       ? swap.cta
       : () => {
-          analytics.track('BitPay App - Clicked Swap Crypto', {
-            from: 'LinkingButtons',
-            appUser: user?.eid || '',
-          });
+          dispatch(
+            logSegmentEvent(
+              'track',
+              'Clicked Swap Crypto',
+              {
+                context: 'LinkingButtons',
+              },
+              true,
+            ),
+          );
           navigation.navigate('SwapCrypto', {screen: 'Root'});
         },
   );
@@ -186,13 +197,17 @@ const LinkingButtons = ({buy, receive, send, swap}: Props) => {
     {
       label: receive.label || t('receive'),
       img: <ReceiveSvg />,
-      cta: receive.cta,
+      cta: () => {
+        receive.cta;
+      },
       hide: !!receive?.hide,
     },
     {
       label: send.label || t('send'),
       img: <SendSvg />,
-      cta: send.cta,
+      cta: () => {
+        send.cta;
+      },
       hide: !!send?.hide,
     },
   ];
diff --git a/src/navigation/tabs/home/components/advertisements/AdvertisementCard.tsx b/src/navigation/tabs/home/components/advertisements/AdvertisementCard.tsx
index b4283f00d..9d2294f02 100644
--- a/src/navigation/tabs/home/components/advertisements/AdvertisementCard.tsx
+++ b/src/navigation/tabs/home/components/advertisements/AdvertisementCard.tsx
@@ -10,6 +10,7 @@ import {ActiveOpacity} from '../../../../../components/styled/Containers';
 import {BaseText} from '../../../../../components/styled/Text';
 import {APP_DEEPLINK_PREFIX} from '../../../../../constants/config';
 import {AppEffects} from '../../../../../store/app';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
 import {LogActions} from '../../../../../store/log';
 import {
   LightBlack,
@@ -114,6 +115,17 @@ const AdvertisementCard: React.FC<AdvertisementCardProps> = props => {
       return;
     }
 
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Clicked Advertisement',
+        {
+          id: contentCard.id || '',
+        },
+        true,
+      ),
+    );
+
     if (url.startsWith(APP_DEEPLINK_PREFIX)) {
       try {
         const path = '/' + url.replace(APP_DEEPLINK_PREFIX, '');
diff --git a/src/navigation/tabs/home/components/advertisements/AdvertisementsList.tsx b/src/navigation/tabs/home/components/advertisements/AdvertisementsList.tsx
index fb625668f..4b160dc9b 100644
--- a/src/navigation/tabs/home/components/advertisements/AdvertisementsList.tsx
+++ b/src/navigation/tabs/home/components/advertisements/AdvertisementsList.tsx
@@ -6,8 +6,6 @@ import AdvertisementCard from './AdvertisementCard';
 import {BoxShadow} from '../Styled';
 import {useNavigation} from '@react-navigation/native';
 import {useRequireKeyAndWalletRedirect} from '../../../../../utils/hooks/useRequireKeyAndWalletRedirect';
-import {useAppSelector} from '../../../../../utils/hooks';
-import analytics from '@segment/analytics-react-native';
 
 interface AdvertisementListProps {
   contentCards: ContentCard[];
@@ -26,14 +24,8 @@ const AdvertisementsList: React.FC<AdvertisementListProps> = props => {
   const {contentCards} = props;
   const theme = useTheme();
   const navigation = useNavigation();
-  const user = useAppSelector(
-    ({APP, BITPAY_ID}) => BITPAY_ID.user[APP.network],
-  );
+
   const buyCryptoCta = useRequireKeyAndWalletRedirect(() => {
-    analytics.track('BitPay App - Clicked Buy Crypto', {
-      from: 'Advertisement',
-      appUser: user?.eid || '',
-    });
     navigation.navigate('Wallet', {
       screen: 'Amount',
       params: {
@@ -52,10 +44,6 @@ const AdvertisementsList: React.FC<AdvertisementListProps> = props => {
     });
   });
   const swapCryptoCta = useRequireKeyAndWalletRedirect(() => {
-    analytics.track('BitPay App - Clicked Swap Crypto', {
-      from: 'Advertisement',
-      appUser: user?.eid || '',
-    });
     navigation.navigate('SwapCrypto', {screen: 'Root'});
   });
   const CTA_OVERRIDES: {[key in string]: () => void} = {
diff --git a/src/navigation/tabs/home/components/cards/ConnectCoinbase.tsx b/src/navigation/tabs/home/components/cards/ConnectCoinbase.tsx
index 550fc463f..89e153b59 100644
--- a/src/navigation/tabs/home/components/cards/ConnectCoinbase.tsx
+++ b/src/navigation/tabs/home/components/cards/ConnectCoinbase.tsx
@@ -3,10 +3,19 @@ import {useNavigation} from '@react-navigation/native';
 import {useTranslation} from 'react-i18next';
 import LinkCard from './LinkCard';
 import CoinbaseSmall from '../../../../../../assets/img/logos/coinbase-small.svg';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
+import {useAppDispatch} from '../../../../../utils/hooks';
+
 const ConnectCoinbase = () => {
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
   const {t} = useTranslation();
   const goToCoinbase = () => {
+    dispatch(
+      logSegmentEvent('track', 'Clicked Connect Coinbase', {
+        context: 'ExpandPortfolioCarousel',
+      }),
+    );
     navigation.navigate('Coinbase', {screen: 'CoinbaseRoot'});
   };
   return (
diff --git a/src/navigation/tabs/home/components/cards/CreateWallet.tsx b/src/navigation/tabs/home/components/cards/CreateWallet.tsx
index 878476f12..659c176cf 100644
--- a/src/navigation/tabs/home/components/cards/CreateWallet.tsx
+++ b/src/navigation/tabs/home/components/cards/CreateWallet.tsx
@@ -4,6 +4,8 @@ import LinkCard from './LinkCard';
 import {Path, Svg} from 'react-native-svg';
 import {White} from '../../../../../styles/colors';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
+import {useAppDispatch} from '../../../../../utils/hooks';
 
 const image = (theme: Theme) => {
   return (
@@ -21,11 +23,20 @@ const image = (theme: Theme) => {
 const CreateWallet = () => {
   const {t} = useTranslation();
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
+
   return (
     <LinkCard
       image={image}
       description={t('Create, import or join a shared wallet')}
-      onPress={() => navigation.navigate('Wallet', {screen: 'CreationOptions'})}
+      onPress={() => {
+        dispatch(
+          logSegmentEvent('track', 'Clicked create, import or join', {
+            context: 'ExpandPortfolioCarousel',
+          }),
+        );
+        navigation.navigate('Wallet', {screen: 'CreationOptions'});
+      }}
     />
   );
 };
diff --git a/src/navigation/tabs/home/components/exchange-rates/ExchangeRatesList.tsx b/src/navigation/tabs/home/components/exchange-rates/ExchangeRatesList.tsx
index 6d55e59c9..079cbb946 100644
--- a/src/navigation/tabs/home/components/exchange-rates/ExchangeRatesList.tsx
+++ b/src/navigation/tabs/home/components/exchange-rates/ExchangeRatesList.tsx
@@ -3,6 +3,8 @@ import React, {ReactElement} from 'react';
 import styled from 'styled-components/native';
 import haptic from '../../../../../components/haptic-feedback/haptic';
 import {ScreenGutter} from '../../../../../components/styled/Containers';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
+import {useAppDispatch} from '../../../../../utils/hooks';
 import ExchangeRateItem from './ExchangeRateItem';
 
 export interface ExchangeRateItemProps {
@@ -26,6 +28,7 @@ interface ExchangeRateProps {
 const ExchangeRatesList: React.FC<ExchangeRateProps> = props => {
   const {items, defaultAltCurrencyIsoCode} = props;
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
 
   return (
     <ExchangeRateListContainer>
@@ -35,6 +38,11 @@ const ExchangeRatesList: React.FC<ExchangeRateProps> = props => {
           key={item.id}
           onPress={() => {
             haptic('impactLight');
+            dispatch(
+              logSegmentEvent('track', 'Clicked Exchange Rate Item', {
+                coin: item.currencyAbbreviation || '',
+              }),
+            );
             navigation.navigate('Wallet', {
               screen: 'PriceCharts',
               params: {item},
diff --git a/src/navigation/tabs/home/components/quick-links/QuickLinksCard.tsx b/src/navigation/tabs/home/components/quick-links/QuickLinksCard.tsx
index 801ddccc2..538297471 100644
--- a/src/navigation/tabs/home/components/quick-links/QuickLinksCard.tsx
+++ b/src/navigation/tabs/home/components/quick-links/QuickLinksCard.tsx
@@ -11,6 +11,7 @@ import {
 } from '../../../../../components/styled/Containers';
 import {BaseText} from '../../../../../components/styled/Text';
 import {AppEffects} from '../../../../../store/app';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
 import {
   Action,
   LightBlack,
@@ -111,6 +112,12 @@ const QuickLinksCard: React.FC<QuickLinksCardProps> = props => {
 
     haptic('impactLight');
 
+    dispatch(
+      logSegmentEvent('track', 'Clicked QuickLinks', {
+        id: contentCard.id || '',
+      }),
+    );
+
     if (openURLInWebView) {
       dispatch(AppEffects.openUrlWithInAppBrowser(url));
     } else {
diff --git a/src/navigation/tabs/home/components/quick-links/QuickLinksCarousel.tsx b/src/navigation/tabs/home/components/quick-links/QuickLinksCarousel.tsx
index 49d2ee6e6..183e9ea90 100644
--- a/src/navigation/tabs/home/components/quick-links/QuickLinksCarousel.tsx
+++ b/src/navigation/tabs/home/components/quick-links/QuickLinksCarousel.tsx
@@ -5,7 +5,7 @@ import {WIDTH} from '../../../../../components/styled/Containers';
 import QuickLinksCard from './QuickLinksCard';
 import {CarouselItemContainer} from '../Styled';
 import {useNavigation} from '@react-navigation/native';
-import {useAppSelector} from '../../../../../utils/hooks';
+import {useAppDispatch, useAppSelector} from '../../../../../utils/hooks';
 
 interface QuickLinksCarouselProps {
   contentCards: ContentCard[];
diff --git a/src/navigation/tabs/settings/components/About.tsx b/src/navigation/tabs/settings/components/About.tsx
index dedf12fcc..523801bff 100644
--- a/src/navigation/tabs/settings/components/About.tsx
+++ b/src/navigation/tabs/settings/components/About.tsx
@@ -14,11 +14,15 @@ import {URL} from '../../../../constants';
 import {useTranslation} from 'react-i18next';
 import {View} from 'react-native';
 import {useDispatch} from 'react-redux';
-import {openUrlWithInAppBrowser} from '../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  openUrlWithInAppBrowser,
+} from '../../../../store/app/app.effects';
 import AngleRight from '../../../../../assets/img/angle-right.svg';
 import {GIT_COMMIT_HASH} from '@env';
 
 interface LinkSetting {
+  key: string;
   title: string;
   link: string;
 }
@@ -30,18 +34,22 @@ const About = () => {
 
   const LINKS: LinkSetting[] = [
     {
+      key: 'HelpAndSupport',
       title: t('Help & Support'),
       link: URL.HELP_AND_SUPPORT,
     },
     {
+      key: 'TermsOfUse',
       title: t('Terms of Use'),
       link: URL.TOU_WALLET,
     },
     {
+      key: 'Privacy',
       title: t('Privacy'),
       link: URL.PRIVACY_POLICY,
     },
     {
+      key: 'AccessibilityStatement',
       title: t('Accessibility Statement'),
       link: URL.ACCESSIBILITY_STATEMENT,
     },
@@ -82,12 +90,24 @@ const About = () => {
       </Setting>
 
       <Hr />
-      {LINKS.map(({title, link}, index) => {
+      {LINKS.map(({key, title, link}, index) => {
         return (
-          <View key={title}>
+          <View key={key}>
             <Setting
               activeOpacity={ActiveOpacity}
-              onPress={() => dispatch(openUrlWithInAppBrowser(link))}>
+              onPress={() => {
+                dispatch(
+                  logSegmentEvent(
+                    'track',
+                    'Clicked About BitPay Link',
+                    {
+                      key,
+                    },
+                    true,
+                  ),
+                );
+                dispatch(openUrlWithInAppBrowser(link));
+              }}>
               <SettingTitle>{title}</SettingTitle>
             </Setting>
             {LINKS.length - 1 !== index && <Hr />}
diff --git a/src/navigation/tabs/settings/components/Connections.tsx b/src/navigation/tabs/settings/components/Connections.tsx
index 1c063386f..833174927 100644
--- a/src/navigation/tabs/settings/components/Connections.tsx
+++ b/src/navigation/tabs/settings/components/Connections.tsx
@@ -1,5 +1,5 @@
 import React, {useCallback, useEffect} from 'react';
-import {useAppSelector} from '../../../../utils/hooks';
+import {useAppDispatch, useAppSelector} from '../../../../utils/hooks';
 import styled from 'styled-components/native';
 import {useNavigation} from '@react-navigation/native';
 import haptic from '../../../../components/haptic-feedback/haptic';
@@ -14,6 +14,7 @@ import WalletConnectIcon from '../../../../../assets/img/wallet-connect/wallet-c
 import CoinbaseSvg from '../../../../../assets/img/logos/coinbase.svg';
 import AngleRight from '../../../../../assets/img/angle-right.svg';
 import {COINBASE_ENV} from '../../../../api/coinbase/coinbase.constants';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 interface ConnectionsProps {
   redirectTo?: string;
@@ -43,9 +44,15 @@ const CoinbaseIconContainer = (
 const Connections: React.FC<ConnectionsProps> = props => {
   const {redirectTo} = props;
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
   const {connectors} = useAppSelector(({WALLET_CONNECT}) => WALLET_CONNECT);
 
   const goToWalletConnect = useCallback(() => {
+    dispatch(
+      logSegmentEvent('track', 'Clicked WalletConnect', {
+        context: 'Settings Connections',
+      }),
+    );
     if (Object.keys(connectors).length) {
       navigation.navigate('WalletConnect', {
         screen: 'WalletConnectConnections',
@@ -61,6 +68,11 @@ const Connections: React.FC<ConnectionsProps> = props => {
   const token = useAppSelector(({COINBASE}) => COINBASE.token[COINBASE_ENV]);
   const goToCoinbase = () => {
     haptic('impactLight');
+    dispatch(
+      logSegmentEvent('track', 'Clicked Connect Coinbase', {
+        context: 'Settings Connections',
+      }),
+    );
     if (token && token.access_token) {
       navigation.navigate('Coinbase', {
         screen: 'CoinbaseSettings',
diff --git a/src/navigation/tabs/settings/components/Crypto.tsx b/src/navigation/tabs/settings/components/Crypto.tsx
index dc46a2e9b..8a8a64a15 100644
--- a/src/navigation/tabs/settings/components/Crypto.tsx
+++ b/src/navigation/tabs/settings/components/Crypto.tsx
@@ -15,6 +15,7 @@ import {useTranslation} from 'react-i18next';
 import {WalletActions} from '../../../../store/wallet';
 import AngleRight from '../../../../../assets/img/angle-right.svg';
 import {useNavigation} from '@react-navigation/native';
+import {logSegmentEvent} from '../../../../store/app/app.effects';
 
 const Crypto = () => {
   const dispatch = useAppDispatch();
@@ -45,9 +46,19 @@ const Crypto = () => {
       <Setting activeOpacity={1}>
         <SettingTitle>{t('Use Unconfirmed Funds')}</SettingTitle>
         <ToggleSwitch
-          onChange={value =>
-            dispatch(WalletActions.setUseUnconfirmedFunds(value))
-          }
+          onChange={value => {
+            dispatch(WalletActions.setUseUnconfirmedFunds(value));
+            dispatch(
+              logSegmentEvent(
+                'track',
+                'Set Use Unconfirmed Funds',
+                {
+                  value,
+                },
+                true,
+              ),
+            );
+          }}
           isEnabled={useUnconfirmedFunds}
         />
       </Setting>
@@ -63,7 +74,19 @@ const Crypto = () => {
       <Setting activeOpacity={1}>
         <SettingTitle>{t('Customize ETH Nonce')}</SettingTitle>
         <ToggleSwitch
-          onChange={value => dispatch(WalletActions.setCustomizeNonce(value))}
+          onChange={value => {
+            dispatch(WalletActions.setCustomizeNonce(value));
+            dispatch(
+              logSegmentEvent(
+                'track',
+                'Set Customize ETH Nonce',
+                {
+                  value,
+                },
+                true,
+              ),
+            );
+          }}
           isEnabled={customizeNonce}
         />
       </Setting>
@@ -79,9 +102,19 @@ const Crypto = () => {
       <Setting activeOpacity={1}>
         <SettingTitle>{t('Enable BTC Replace-By-Fee')}</SettingTitle>
         <ToggleSwitch
-          onChange={value =>
-            dispatch(WalletActions.setEnableReplaceByFee(value))
-          }
+          onChange={value => {
+            dispatch(WalletActions.setEnableReplaceByFee(value));
+            dispatch(
+              logSegmentEvent(
+                'track',
+                'Set Enable BTC Replace-By-Fee',
+                {
+                  value,
+                },
+                true,
+              ),
+            );
+          }}
           isEnabled={enableReplaceByFee}
         />
       </Setting>
diff --git a/src/navigation/tabs/settings/general/screens/AltCurrencySettings.tsx b/src/navigation/tabs/settings/general/screens/AltCurrencySettings.tsx
index 4a6c18d93..04c2994f9 100644
--- a/src/navigation/tabs/settings/general/screens/AltCurrencySettings.tsx
+++ b/src/navigation/tabs/settings/general/screens/AltCurrencySettings.tsx
@@ -28,6 +28,7 @@ import {updatePortfolioBalance} from '../../../../../store/wallet/wallet.actions
 import {getPriceHistory} from '../../../../../store/wallet/effects';
 import {batch} from 'react-redux';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
 
 const AltCurrencySettingsContainer = styled.SafeAreaView`
   margin-top: 20px;
@@ -114,6 +115,11 @@ const AltCurrencySettings = () => {
             onPress={async () => {
               Keyboard.dismiss();
               navigation.goBack();
+              dispatch(
+                logSegmentEvent('track', 'Saved Display Currency', {
+                  currency: item.isoCode,
+                }),
+              );
               InteractionManager.runAfterInteractions(() => {
                 batch(() => {
                   dispatch(setDefaultAltCurrency(item));
diff --git a/src/navigation/tabs/settings/general/screens/LanguageSettings.tsx b/src/navigation/tabs/settings/general/screens/LanguageSettings.tsx
index 659cd3d0e..13215df3c 100644
--- a/src/navigation/tabs/settings/general/screens/LanguageSettings.tsx
+++ b/src/navigation/tabs/settings/general/screens/LanguageSettings.tsx
@@ -12,6 +12,7 @@ import {
 } from '../../../../../components/styled/Containers';
 import {LanguageList} from '../../../../../constants/LanguageSelectionList';
 import i18n from 'i18next';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
 
 const LanguageSettings: React.FC = () => {
   const dispatch = useDispatch();
@@ -21,6 +22,11 @@ const LanguageSettings: React.FC = () => {
     setSelected(lng);
     i18n.changeLanguage(lng);
     dispatch(AppActions.setDefaultLanguage(lng));
+    dispatch(
+      logSegmentEvent('track', 'Saved Language', {
+        language: lng,
+      }),
+    );
   };
   return (
     <SettingsContainer>
diff --git a/src/navigation/tabs/settings/general/screens/Theme.tsx b/src/navigation/tabs/settings/general/screens/Theme.tsx
index cec9c8b80..cda3f5c84 100644
--- a/src/navigation/tabs/settings/general/screens/Theme.tsx
+++ b/src/navigation/tabs/settings/general/screens/Theme.tsx
@@ -11,6 +11,7 @@ import {
 } from '../../../../../components/styled/Containers';
 import {RootState} from '../../../../../store';
 import {AppActions} from '../../../../../store/app';
+import {logSegmentEvent} from '../../../../../store/app/app.effects';
 import {LogActions} from '../../../../../store/log';
 import {Settings, SettingsContainer} from '../../SettingsRoot';
 
@@ -24,6 +25,11 @@ const ThemeSettings: React.FC = () => {
     dispatch(
       LogActions.info('Theme updated to ' + (setScheme || 'system default')),
     );
+    dispatch(
+      logSegmentEvent('track', 'Saved Theme', {
+        theme: setScheme || 'system default',
+      }),
+    );
   };
   const [selected, setSelected] = useState(currentTheme);
   const selectedTheme = useTheme();
diff --git a/src/navigation/tabs/settings/general/screens/customize-home/CustomizeHome.tsx b/src/navigation/tabs/settings/general/screens/customize-home/CustomizeHome.tsx
index 0cbe83be1..235a57c6b 100644
--- a/src/navigation/tabs/settings/general/screens/customize-home/CustomizeHome.tsx
+++ b/src/navigation/tabs/settings/general/screens/customize-home/CustomizeHome.tsx
@@ -41,6 +41,7 @@ import {
 import {useAndroidBackHandler} from 'react-navigation-backhandler';
 import {COINBASE_ENV} from '../../../../../../api/coinbase/coinbase.constants';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../../../../store/app/app.effects';
 
 enum LayoutTypes {
   CAROUSEL = 'Carousel',
@@ -125,6 +126,11 @@ const CustomizeHome = () => {
               id: key,
               show: !!show,
             }));
+            dispatch(
+              logSegmentEvent('track', 'Save Layout', {
+                layoutType: layoutType,
+              }),
+            );
             dispatch(setHomeCarouselConfig(list));
             dispatch(setHomeCarouselLayoutType(layoutType));
             navigation.goBack();
diff --git a/src/navigation/wallet-connect/components/WalletSelector.tsx b/src/navigation/wallet-connect/components/WalletSelector.tsx
index e9d34203d..c2a4b2f67 100644
--- a/src/navigation/wallet-connect/components/WalletSelector.tsx
+++ b/src/navigation/wallet-connect/components/WalletSelector.tsx
@@ -32,6 +32,7 @@ import cloneDeep from 'lodash.clonedeep';
 import _ from 'lodash';
 import {isValidWalletConnectUri} from '../../../store/wallet/utils/validations';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 export type WalletConnectIntroParamList = {
   uri?: string;
@@ -176,6 +177,11 @@ export default ({
 
   const goToScanView = useCallback(
     (wallet: Wallet) => {
+      dispatch(
+        logSegmentEvent('track', 'Open Scanner', {
+          context: 'WalletSelector',
+        }),
+      );
       navigation.navigate('Scan', {
         screen: 'Root',
         params: {
diff --git a/src/navigation/wallet-connect/screens/WalletConnectConfirm.tsx b/src/navigation/wallet-connect/screens/WalletConnectConfirm.tsx
index cfe833700..0a84fa131 100644
--- a/src/navigation/wallet-connect/screens/WalletConnectConfirm.tsx
+++ b/src/navigation/wallet-connect/screens/WalletConnectConfirm.tsx
@@ -16,7 +16,10 @@ import {
   startSendPayment,
 } from '../../../store/wallet/effects/send/send';
 import {sleep} from '../../../utils/helper-methods';
-import {startOnGoingProcessModal} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../components/modal/ongoing-process/OngoingProcess';
 import {
   dismissOnGoingProcessModal,
@@ -124,6 +127,17 @@ const WalletConnectConfirm = () => {
       };
       await dispatch(walletConnectApproveCallRequest(request.peerId, response));
       dispatch(dismissOnGoingProcessModal());
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Sent Crypto',
+          {
+            context: 'WalletConnect Confirm',
+            coin: wallet?.currencyAbbreviation || '',
+          },
+          true,
+        ),
+      );
       await sleep(500);
       setShowPaymentSentModal(true);
     } catch (err) {
diff --git a/src/navigation/wallet-connect/screens/WalletConnectRequestDetails.tsx b/src/navigation/wallet-connect/screens/WalletConnectRequestDetails.tsx
index 1605fedfa..5a38db19a 100644
--- a/src/navigation/wallet-connect/screens/WalletConnectRequestDetails.tsx
+++ b/src/navigation/wallet-connect/screens/WalletConnectRequestDetails.tsx
@@ -42,6 +42,7 @@ import {BWCErrorMessage} from '../../../constants/BWCError';
 import {CustomErrorMessage} from '../../wallet/components/ErrorMessages';
 import {showBottomNotificationModal} from '../../../store/app/app.actions';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 export type WalletConnectRequestDetailsParamList = {
   peerId: string;
@@ -201,6 +202,9 @@ const WalletConnectRequestDetails = () => {
       };
       await dispatch(walletConnectRejectCallRequest(peerId, response));
       setRejectButtonState('success');
+      dispatch(
+        logSegmentEvent('track', 'WalletConnect Request Rejected', {}, true),
+      );
       goToWalletConnectHome();
     } catch (e) {
       setRejectButtonState('failed');
@@ -261,6 +265,9 @@ const WalletConnectRequestDetails = () => {
         }),
       );
       setApproveButtonState('success');
+      dispatch(
+        logSegmentEvent('track', 'WalletConnect Request Approved', {}, true),
+      );
       goToWalletConnectHome();
     } catch (err) {
       setApproveButtonState('failed');
diff --git a/src/navigation/wallet-connect/screens/WalletConnectStart.tsx b/src/navigation/wallet-connect/screens/WalletConnectStart.tsx
index 645200240..80e84f9c7 100644
--- a/src/navigation/wallet-connect/screens/WalletConnectStart.tsx
+++ b/src/navigation/wallet-connect/screens/WalletConnectStart.tsx
@@ -37,6 +37,7 @@ import {BottomNotificationConfig} from '../../../components/modal/bottom-notific
 import {CustomErrorMessage} from '../../wallet/components/ErrorMessages';
 import {BWCErrorMessage} from '../../../constants/BWCError';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 export type WalletConnectStartParamList = {
   keyId: string | undefined;
@@ -128,6 +129,14 @@ const WalletConnectStart = () => {
         ),
       );
       setButtonState('success');
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'WalletConnect Session Request Approved',
+          {},
+          true,
+        ),
+      );
       dispatch(
         showBottomNotificationModal({
           type: 'success',
diff --git a/src/navigation/wallet/components/FileOrText.tsx b/src/navigation/wallet/components/FileOrText.tsx
index e494ebc20..74c2e44bc 100644
--- a/src/navigation/wallet/components/FileOrText.tsx
+++ b/src/navigation/wallet/components/FileOrText.tsx
@@ -26,7 +26,10 @@ import {
 } from '../../../store/app/app.actions';
 import {RouteProp} from '@react-navigation/core';
 import {WalletStackParamList} from '../WalletStack';
-import {startOnGoingProcessModal} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../components/modal/ongoing-process/OngoingProcess';
 import {backupRedirect} from '../screens/Backup';
 import {RootState} from '../../../store';
@@ -105,6 +108,17 @@ const FileOrText = () => {
         walletTermsAccepted,
         key,
       });
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Import Key success',
+          {
+            context: route.params?.context || '',
+            type: 'FileOrText',
+          },
+          true,
+        ),
+      );
       dispatch(dismissOnGoingProcessModal());
     } catch (e: any) {
       logger.error(e.message);
diff --git a/src/navigation/wallet/components/RecoveryPhrase.tsx b/src/navigation/wallet/components/RecoveryPhrase.tsx
index 50c63a813..f48491582 100644
--- a/src/navigation/wallet/components/RecoveryPhrase.tsx
+++ b/src/navigation/wallet/components/RecoveryPhrase.tsx
@@ -43,7 +43,10 @@ import {useNavigation, useRoute} from '@react-navigation/native';
 import {ImportObj} from '../../../store/scan/scan.models';
 import {RouteProp} from '@react-navigation/core';
 import {WalletStackParamList} from '../WalletStack';
-import {startOnGoingProcessModal} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../components/modal/ongoing-process/OngoingProcess';
 import {backupRedirect} from '../screens/Backup';
 import {RootState} from '../../../store';
@@ -416,6 +419,17 @@ const RecoveryPhrase = () => {
         walletTermsAccepted,
         key,
       });
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Import Key success',
+          {
+            context: route.params?.context || '',
+            type: 'RecoveryPhrase',
+          },
+          true,
+        ),
+      );
       dispatch(dismissOnGoingProcessModal());
     } catch (e: any) {
       logger.error(e.message);
@@ -555,7 +569,12 @@ const RecoveryPhrase = () => {
 
           <ScanContainer
             activeOpacity={ActiveOpacity}
-            onPress={() =>
+            onPress={() => {
+              dispatch(
+                logSegmentEvent('track', 'Open Scanner', {
+                  context: 'RecoveryPhrase',
+                }),
+              );
               navigation.navigate('Scan', {
                 screen: 'Root',
                 params: {
@@ -563,8 +582,8 @@ const RecoveryPhrase = () => {
                     processImportQrCode(data);
                   },
                 },
-              })
-            }>
+              });
+            }}>
             <ScanSvg />
           </ScanContainer>
         </HeaderContainer>
diff --git a/src/navigation/wallet/screens/AddingOptions.tsx b/src/navigation/wallet/screens/AddingOptions.tsx
index 01f881b78..98dec5487 100644
--- a/src/navigation/wallet/screens/AddingOptions.tsx
+++ b/src/navigation/wallet/screens/AddingOptions.tsx
@@ -19,6 +19,8 @@ import {WalletStackParamList} from '../WalletStack';
 import MultisigOptions from './MultisigOptions';
 import {Option} from './CreationOptions';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
+import {useAppDispatch} from '../../../utils/hooks';
 
 export type AddingOptionsParamList = {
   key: Key;
@@ -27,6 +29,7 @@ export type AddingOptionsParamList = {
 const AddingOptions: React.FC = () => {
   const {t} = useTranslation();
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
   const route = useRoute<RouteProp<WalletStackParamList, 'AddingOptions'>>();
   const {key} = route.params;
   const [showMultisigOptions, setShowMultisigOptions] = useState(false);
@@ -46,11 +49,17 @@ const AddingOptions: React.FC = () => {
       description: t(
         'Add coins like Bitcoin and Dogecoin, and also tokens like USDC and PAX',
       ),
-      cta: () =>
+      cta: () => {
+        dispatch(
+          logSegmentEvent('track', 'Clicked Create Basic Wallet', {
+            context: 'AddingOptions',
+          }),
+        );
         navigation.navigate('Wallet', {
           screen: 'CurrencySelection',
           params: {context: 'addWallet', key},
-        }),
+        });
+      },
     },
     {
       id: 'multisig',
diff --git a/src/navigation/wallet/screens/CreateMultisig.tsx b/src/navigation/wallet/screens/CreateMultisig.tsx
index cc391c039..3ebe24efc 100644
--- a/src/navigation/wallet/screens/CreateMultisig.tsx
+++ b/src/navigation/wallet/screens/CreateMultisig.tsx
@@ -46,7 +46,10 @@ import ChevronUpSvg from '../../../../assets/img/chevron-up.svg';
 import {Currencies} from '../../../constants/currencies';
 import Checkbox from '../../../components/checkbox/Checkbox';
 import {WalletStackParamList} from '../WalletStack';
-import {openUrlWithInAppBrowser} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  openUrlWithInAppBrowser,
+} from '../../../store/app/app.effects';
 import {
   startCreateKeyMultisig,
   addWalletMultisig,
@@ -259,6 +262,19 @@ const CreateMultisig = () => {
           }),
         )) as Wallet;
 
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Create Multisig Wallet success',
+            {
+              coin: currency?.toLowerCase(),
+              type: `${opts.m}-${opts.n}`,
+              addedToExistingKey: true,
+            },
+            true,
+          ),
+        );
+
         wallet.getStatus(
           {network: wallet.network},
           (err: any, status: Status) => {
@@ -313,6 +329,19 @@ const CreateMultisig = () => {
           startCreateKeyMultisig(opts),
         )) as Key;
 
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Create Multisig Wallet success',
+            {
+              coin: currency?.toLowerCase(),
+              type: `${opts.m}-${opts.n}`,
+              addedToExistingKey: false,
+            },
+            true,
+          ),
+        );
+
         dispatch(setHomeCarouselConfig({id: multisigKey.id, show: true}));
 
         navigation.navigate('Wallet', {
diff --git a/src/navigation/wallet/screens/CreationOptions.tsx b/src/navigation/wallet/screens/CreationOptions.tsx
index 1988e8c22..3f52a7b14 100644
--- a/src/navigation/wallet/screens/CreationOptions.tsx
+++ b/src/navigation/wallet/screens/CreationOptions.tsx
@@ -15,6 +15,8 @@ import {
 import haptic from '../../../components/haptic-feedback/haptic';
 import MultisigOptions from './MultisigOptions';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
+import {useAppDispatch} from '../../../utils/hooks';
 
 export interface Option {
   id: string;
@@ -26,6 +28,7 @@ export interface Option {
 const CreationOptions: React.FC = () => {
   const {t} = useTranslation();
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
   const [showMultisigOptions, setShowMultisigOptions] = useState(false);
 
   useLayoutEffect(() => {
@@ -43,11 +46,17 @@ const CreationOptions: React.FC = () => {
       description: t(
         'Add coins like Bitcoin and Dogecoin and also tokens like USDC and PAX',
       ),
-      cta: () =>
+      cta: () => {
+        dispatch(
+          logSegmentEvent('track', 'Clicked Create New Key', {
+            context: 'CreationOptions',
+          }),
+        );
         navigation.navigate('Wallet', {
           screen: 'CurrencySelection',
           params: {context: 'createNewKey'},
-        }),
+        });
+      },
     },
     {
       id: 'import',
@@ -55,10 +64,16 @@ const CreationOptions: React.FC = () => {
       description: t(
         'Use an existing recovery phrase to import an existing wallet',
       ),
-      cta: () =>
+      cta: () => {
+        dispatch(
+          logSegmentEvent('track', 'Clicked Import Key', {
+            context: 'CreationOptions',
+          }),
+        );
         navigation.navigate('Wallet', {
           screen: 'Import',
-        }),
+        });
+      },
     },
     {
       id: 'multisig',
diff --git a/src/navigation/wallet/screens/CurrencySelection.tsx b/src/navigation/wallet/screens/CurrencySelection.tsx
index 883b24b94..41d70258d 100644
--- a/src/navigation/wallet/screens/CurrencySelection.tsx
+++ b/src/navigation/wallet/screens/CurrencySelection.tsx
@@ -21,7 +21,10 @@ import {
 } from '../../../constants/currencies';
 import {startCreateKey} from '../../../store/wallet/effects';
 import {FlatList, TouchableOpacity} from 'react-native';
-import {startOnGoingProcessModal} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../components/modal/ongoing-process/OngoingProcess';
 import {NavigationProp, useNavigation} from '@react-navigation/native';
 import {BaseText, HeaderTitle, Link} from '../../../components/styled/Text';
@@ -242,6 +245,17 @@ const CurrencySelection: React.FC<CurrencySelectionScreenProps> = ({route}) => {
                   params: {context, key},
                 },
               );
+              dispatch(
+                logSegmentEvent(
+                  'track',
+                  'Create New Key success',
+                  {
+                    context,
+                    currencies,
+                  },
+                  true,
+                ),
+              );
               dispatch(dismissOnGoingProcessModal());
             } catch (e: any) {
               logger.error(e.message);
diff --git a/src/navigation/wallet/screens/JoinMultisig.tsx b/src/navigation/wallet/screens/JoinMultisig.tsx
index 6cec52e4e..1f97b5600 100644
--- a/src/navigation/wallet/screens/JoinMultisig.tsx
+++ b/src/navigation/wallet/screens/JoinMultisig.tsx
@@ -25,7 +25,10 @@ import {
   addWalletJoinMultisig,
   getDecryptPassword,
 } from '../../../store/wallet/effects';
-import {startOnGoingProcessModal} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../components/modal/ongoing-process/OngoingProcess';
 import {sleep} from '../../../utils/helper-methods';
 import {Key, Wallet} from '../../../store/wallet/wallet.models';
@@ -124,6 +127,17 @@ const JoinMultisig = () => {
           }),
         )) as Wallet;
 
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Join Multisig Wallet success',
+            {
+              addedToExistingKey: true,
+            },
+            true,
+          ),
+        );
+
         wallet.getStatus(
           {network: wallet.network},
           async (err: any, status: Status) => {
@@ -202,6 +216,17 @@ const JoinMultisig = () => {
           startJoinMultisig(opts),
         )) as Key;
 
+        dispatch(
+          logSegmentEvent(
+            'track',
+            'Join Multisig Wallet success',
+            {
+              addedToExistingKey: false,
+            },
+            true,
+          ),
+        );
+
         dispatch(setHomeCarouselConfig({id: multisigKey.id, show: true}));
 
         navigation.navigate('Wallet', {
@@ -253,7 +278,12 @@ const JoinMultisig = () => {
 
           <ScanContainer
             activeOpacity={ActiveOpacity}
-            onPress={() =>
+            onPress={() => {
+              dispatch(
+                logSegmentEvent('track', 'Open Scanner', {
+                  context: 'JoinMultisig',
+                }),
+              );
               navigation.navigate('Scan', {
                 screen: 'Root',
                 params: {
@@ -263,8 +293,8 @@ const JoinMultisig = () => {
                     });
                   },
                 },
-              })
-            }>
+              });
+            }}>
             <ScanSvg />
           </ScanContainer>
         </HeaderContainer>
diff --git a/src/navigation/wallet/screens/MultisigOptions.tsx b/src/navigation/wallet/screens/MultisigOptions.tsx
index 70aeabbae..8892dfebd 100644
--- a/src/navigation/wallet/screens/MultisigOptions.tsx
+++ b/src/navigation/wallet/screens/MultisigOptions.tsx
@@ -4,6 +4,8 @@ import {Key} from '../../../store/wallet/wallet.models';
 import OptionsSheet, {Option} from '../components/OptionsSheet';
 import {useThemeType} from '../../../utils/hooks/useThemeType';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
+import {useAppDispatch} from '../../../utils/hooks';
 
 const MultisigSharedOptionImage = {
   light: require('../../../../assets/img/wallet/wallet-type/add-multisig.png'),
@@ -28,16 +30,23 @@ const MultisigOptions = ({
 }: MultisigOptionsProps) => {
   const {t} = useTranslation();
   const navigation = useNavigation();
+  const dispatch = useAppDispatch();
   const themeType = useThemeType();
   const optionList: Option[] = [
     {
       title: t('Create a Shared Wallet'),
       description: t('Use more than one device to create a multisig wallet'),
-      onPress: () =>
+      onPress: () => {
+        dispatch(
+          logSegmentEvent('track', 'Clicked Create Multisig Wallet', {
+            context: walletKey ? 'AddingOptions' : 'CreationOptions',
+          }),
+        );
         navigation.navigate('Wallet', {
           screen: 'CurrencySelection',
           params: {context: 'addWalletMultisig', key: walletKey},
-        }),
+        });
+      },
       imgSrc: MultisigSharedOptionImage[themeType],
     },
     {
@@ -45,11 +54,17 @@ const MultisigOptions = ({
       description: t(
         "Joining another user's multisig wallet requires an invitation to join",
       ),
-      onPress: () =>
+      onPress: () => {
+        dispatch(
+          logSegmentEvent('track', 'Clicked Join Multisig Wallet', {
+            context: walletKey ? 'AddingOptions' : 'CreationOptions',
+          }),
+        );
         navigation.navigate('Wallet', {
           screen: 'JoinMultisig',
           params: {key: walletKey},
-        }),
+        });
+      },
       imgSrc: MultisigJoinOptionImage[themeType],
     },
   ];
diff --git a/src/navigation/wallet/screens/PriceCharts.tsx b/src/navigation/wallet/screens/PriceCharts.tsx
index a84f69f12..b6c68d167 100644
--- a/src/navigation/wallet/screens/PriceCharts.tsx
+++ b/src/navigation/wallet/screens/PriceCharts.tsx
@@ -44,13 +44,13 @@ import {
 import {DateRanges} from '../../../store/wallet/wallet.models';
 import {Defs, Stop, LinearGradient} from 'react-native-svg';
 import _ from 'lodash';
-import analytics from '@segment/analytics-react-native';
 import GainArrow from '../../../../assets/img/home/exchange-rates/increment-arrow.svg';
 import LossArrow from '../../../../assets/img/home/exchange-rates/decrement-arrow.svg';
 import NeutralArrow from '../../../../assets/img/home/exchange-rates/flat-arrow.svg';
 import {CurrencyImage} from '../../../components/currency-image/CurrencyImage';
 import {useRequireKeyAndWalletRedirect} from '../../../utils/hooks/useRequireKeyAndWalletRedirect';
 import {useTranslation} from 'react-i18next';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 export type PriceChartsParamList = {
   item: ExchangeRateItemProps;
@@ -274,11 +274,17 @@ const PriceCharts = () => {
   };
 
   const goToBuyCrypto = useRequireKeyAndWalletRedirect(() => {
-    analytics.track('BitPay App - Clicked Buy Crypto', {
-      from: 'PriceChart',
-      coin: currencyAbbreviation || '',
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Clicked Buy Crypto',
+        {
+          context: 'PriceChart',
+          coin: currencyAbbreviation || '',
+        },
+        true,
+      ),
+    );
     navigation.navigate('Wallet', {
       screen: 'Amount',
       params: {
diff --git a/src/navigation/wallet/screens/TransactionProposalDetails.tsx b/src/navigation/wallet/screens/TransactionProposalDetails.tsx
index 142ce8f9c..b8ef5a176 100644
--- a/src/navigation/wallet/screens/TransactionProposalDetails.tsx
+++ b/src/navigation/wallet/screens/TransactionProposalDetails.tsx
@@ -53,7 +53,10 @@ import {CurrencyListIcons} from '../../../constants/SupportedCurrencyOptions';
 import DefaultSvg from '../../../../assets/img/currencies/default.svg';
 import {showBottomNotificationModal} from '../../../store/app/app.actions';
 import SwipeButton from '../../../components/swipe-button/SwipeButton';
-import {startOnGoingProcessModal} from '../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../components/modal/ongoing-process/OngoingProcess';
 import {dismissOnGoingProcessModal} from '../../../store/app/app.actions';
 import {publishAndSign} from '../../../store/wallet/effects/send/send';
@@ -501,6 +504,17 @@ const TransactionProposalDetails = () => {
               await sleep(400);
               await dispatch(publishAndSign({txp: txs, key, wallet}));
               dispatch(dismissOnGoingProcessModal());
+              dispatch(
+                logSegmentEvent(
+                  'track',
+                  'Sent Crypto',
+                  {
+                    context: 'Transaction Proposal Details',
+                    coin: currencyAbbreviation || '',
+                  },
+                  true,
+                ),
+              );
               await sleep(400);
               setShowPaymentSentModal(true);
             } catch (err) {
diff --git a/src/navigation/wallet/screens/WalletDetails.tsx b/src/navigation/wallet/screens/WalletDetails.tsx
index 4fcafeeb8..8aaa0ee27 100644
--- a/src/navigation/wallet/screens/WalletDetails.tsx
+++ b/src/navigation/wallet/screens/WalletDetails.tsx
@@ -103,6 +103,7 @@ import InfoSvg from '../../../../assets/img/info.svg';
 import {Effect} from '../../../store';
 import {TouchableOpacity} from 'react-native-gesture-handler';
 import {Currencies} from '../../../constants/currencies';
+import {logSegmentEvent} from '../../../store/app/app.effects';
 
 type WalletDetailsScreenProps = StackScreenProps<
   WalletStackParamList,
@@ -907,11 +908,17 @@ const WalletDetails: React.FC<WalletDetailsScreenProps> = ({route}) => {
                         fullWalletObj.currencyAbbreviation,
                       ),
                       cta: () => {
-                        analytics.track('BitPay App - Clicked Buy Crypto', {
-                          from: 'walletDetails',
-                          coin: fullWalletObj.currencyAbbreviation,
-                          appUser: user?.eid || '',
-                        });
+                        dispatch(
+                          logSegmentEvent(
+                            'track',
+                            'Clicked Buy Crypto',
+                            {
+                              context: 'WalletDetails',
+                              coin: fullWalletObj.currencyAbbreviation,
+                            },
+                            true,
+                          ),
+                        );
                         navigation.navigate('Wallet', {
                           screen: 'Amount',
                           params: {
@@ -938,11 +945,17 @@ const WalletDetails: React.FC<WalletDetailsScreenProps> = ({route}) => {
                           fullWalletObj.currencyAbbreviation,
                         ),
                       cta: () => {
-                        analytics.track('BitPay App - Clicked Swap Crypto', {
-                          from: 'walletDetails',
-                          coin: fullWalletObj.currencyAbbreviation,
-                          appUser: user?.eid || '',
-                        });
+                        dispatch(
+                          logSegmentEvent(
+                            'track',
+                            'Clicked Swap Crypto',
+                            {
+                              context: 'WalletDetails',
+                              coin: fullWalletObj.currencyAbbreviation,
+                            },
+                            true,
+                          ),
+                        );
                         navigation.navigate('SwapCrypto', {
                           screen: 'Root',
                           params: {
@@ -952,15 +965,40 @@ const WalletDetails: React.FC<WalletDetailsScreenProps> = ({route}) => {
                       },
                     }}
                     receive={{
-                      cta: () => setShowReceiveAddressBottomModal(true),
+                      cta: () => {
+                        dispatch(
+                          logSegmentEvent(
+                            'track',
+                            'Clicked Receive',
+                            {
+                              context: 'WalletDetails',
+                              coin: fullWalletObj.currencyAbbreviation,
+                            },
+                            true,
+                          ),
+                        );
+                        setShowReceiveAddressBottomModal(true);
+                      },
                     }}
                     send={{
                       hide: !fullWalletObj.balance.sat,
-                      cta: () =>
+                      cta: () => {
+                        dispatch(
+                          logSegmentEvent(
+                            'track',
+                            'Clicked Send',
+                            {
+                              context: 'WalletDetails',
+                              coin: fullWalletObj.currencyAbbreviation,
+                            },
+                            true,
+                          ),
+                        );
                         navigation.navigate('Wallet', {
                           screen: 'SendTo',
                           params: {wallet: fullWalletObj},
-                        }),
+                        });
+                      },
                     }}
                   />
                 ) : null}
diff --git a/src/navigation/wallet/screens/send/SendTo.tsx b/src/navigation/wallet/screens/send/SendTo.tsx
index 6aaa73798..87af7a7a4 100644
--- a/src/navigation/wallet/screens/send/SendTo.tsx
+++ b/src/navigation/wallet/screens/send/SendTo.tsx
@@ -34,7 +34,10 @@ import {
   PayProPaymentOption,
 } from '../../../../store/wallet/effects/paypro/paypro';
 import {BWCErrorMessage} from '../../../../constants/BWCError';
-import {startOnGoingProcessModal} from '../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../../components/modal/ongoing-process/OngoingProcess';
 import {
   dismissOnGoingProcessModal,
@@ -369,6 +372,11 @@ const SendTo = () => {
             activeOpacity={0.75}
             onPress={() => {
               haptic('impactLight');
+              dispatch(
+                logSegmentEvent('track', 'Open Scanner', {
+                  context: 'SendTo',
+                }),
+              );
               navigation.navigate('Scan', {
                 screen: 'Root',
                 params: {
diff --git a/src/navigation/wallet/screens/send/confirm/Confirm.tsx b/src/navigation/wallet/screens/send/confirm/Confirm.tsx
index e069f1a73..ddf4bcf40 100644
--- a/src/navigation/wallet/screens/send/confirm/Confirm.tsx
+++ b/src/navigation/wallet/screens/send/confirm/Confirm.tsx
@@ -18,6 +18,7 @@ import {
 import PaymentSent from '../../../components/PaymentSent';
 import {sleep} from '../../../../../utils/helper-methods';
 import {
+  logSegmentEvent,
   openUrlWithInAppBrowser,
   startOnGoingProcessModal,
 } from '../../../../../store/app/app.effects';
@@ -404,6 +405,17 @@ const Confirm = () => {
             await sleep(400);
             await dispatch(startSendPayment({txp, key, wallet, recipient}));
             dispatch(dismissOnGoingProcessModal());
+            dispatch(
+              logSegmentEvent(
+                'track',
+                'Sent Crypto',
+                {
+                  context: 'Confirm',
+                  coin: currencyAbbreviation || '',
+                },
+                true,
+              ),
+            );
             await sleep(400);
             setShowPaymentSentModal(true);
           } catch (err) {
diff --git a/src/navigation/wallet/screens/send/confirm/DebitCardConfirm.tsx b/src/navigation/wallet/screens/send/confirm/DebitCardConfirm.tsx
index d60290283..410cd183d 100644
--- a/src/navigation/wallet/screens/send/confirm/DebitCardConfirm.tsx
+++ b/src/navigation/wallet/screens/send/confirm/DebitCardConfirm.tsx
@@ -24,7 +24,10 @@ import {
   startSendPayment,
 } from '../../../../../store/wallet/effects/send/send';
 import {sleep, formatFiatAmount} from '../../../../../utils/helper-methods';
-import {startOnGoingProcessModal} from '../../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../../../components/modal/ongoing-process/OngoingProcess';
 import {dismissOnGoingProcessModal} from '../../../../../store/app/app.actions';
 import {BuildPayProWalletSelectorList} from '../../../../../store/wallet/utils/wallet';
@@ -437,6 +440,17 @@ const Confirm = () => {
             onSwipeComplete={async () => {
               try {
                 await sendPayment();
+                dispatch(
+                  logSegmentEvent(
+                    'track',
+                    'Adding funds to Debit Card',
+                    {
+                      amount: amount,
+                      brand: brand || '',
+                    },
+                    true,
+                  ),
+                );
               } catch (err: any) {
                 dispatch(dismissOnGoingProcessModal());
                 await sleep(400);
diff --git a/src/navigation/wallet/screens/send/confirm/GiftCardConfirm.tsx b/src/navigation/wallet/screens/send/confirm/GiftCardConfirm.tsx
index 80f21fdbe..30e64c1d2 100644
--- a/src/navigation/wallet/screens/send/confirm/GiftCardConfirm.tsx
+++ b/src/navigation/wallet/screens/send/confirm/GiftCardConfirm.tsx
@@ -20,7 +20,10 @@ import {
   startSendPayment,
 } from '../../../../../store/wallet/effects/send/send';
 import {sleep, formatFiatAmount} from '../../../../../utils/helper-methods';
-import {startOnGoingProcessModal} from '../../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../../../components/modal/ongoing-process/OngoingProcess';
 import {dismissOnGoingProcessModal} from '../../../../../store/app/app.actions';
 import RemoteImage from '../../../../tabs/shop/components/RemoteImage';
@@ -406,6 +409,17 @@ const Confirm = () => {
               try {
                 await sendPayment();
                 await redeemGiftCardAndNavigateToGiftCardDetails();
+                dispatch(
+                  logSegmentEvent(
+                    'track',
+                    'Purchased Gift Card',
+                    {
+                      amount: amount,
+                      brand: cardConfig.name,
+                    },
+                    true,
+                  ),
+                );
               } catch (err: any) {
                 dispatch(
                   ShopActions.updatedGiftCardStatus({
diff --git a/src/navigation/wallet/screens/send/confirm/PayProConfirm.tsx b/src/navigation/wallet/screens/send/confirm/PayProConfirm.tsx
index ec0148ddd..6122a6fae 100644
--- a/src/navigation/wallet/screens/send/confirm/PayProConfirm.tsx
+++ b/src/navigation/wallet/screens/send/confirm/PayProConfirm.tsx
@@ -21,7 +21,10 @@ import {
 } from '../../../../../store/wallet/effects/send/send';
 import PaymentSent from '../../../components/PaymentSent';
 import {sleep} from '../../../../../utils/helper-methods';
-import {startOnGoingProcessModal} from '../../../../../store/app/app.effects';
+import {
+  logSegmentEvent,
+  startOnGoingProcessModal,
+} from '../../../../../store/app/app.effects';
 import {OnGoingProcessMessages} from '../../../../../components/modal/ongoing-process/OngoingProcess';
 import {dismissOnGoingProcessModal} from '../../../../../store/app/app.actions';
 import {BuildPayProWalletSelectorList} from '../../../../../store/wallet/utils/wallet';
@@ -334,6 +337,17 @@ const PayProConfirm = () => {
             onSwipeComplete={async () => {
               try {
                 await sendPayment();
+                dispatch(
+                  logSegmentEvent(
+                    'track',
+                    'Sent Crypto',
+                    {
+                      context: 'PayPro Confirm',
+                      coin: wallet?.currencyAbbreviation || '',
+                    },
+                    true,
+                  ),
+                );
               } catch (err: any) {
                 dispatch(dismissOnGoingProcessModal());
                 await sleep(400);
diff --git a/src/store/app/app.actions.ts b/src/store/app/app.actions.ts
index dde548389..bf38ac6f2 100644
--- a/src/store/app/app.actions.ts
+++ b/src/store/app/app.actions.ts
@@ -28,6 +28,14 @@ export const failedAppInit = (): AppActionType => ({
   type: AppActionTypes.FAILED_APP_INIT,
 });
 
+export const setAppFirstOpenEventComplete = (): AppActionType => ({
+  type: AppActionTypes.SET_APP_FIRST_OPEN_EVENT_COMPLETE,
+});
+
+export const setAppFirstOpenEventDate = (): AppActionType => ({
+  type: AppActionTypes.SET_APP_FIRST_OPEN_DATE,
+});
+
 export const setIntroCompleted = (): AppActionType => ({
   type: AppActionTypes.SET_INTRO_COMPLETED,
 });
diff --git a/src/store/app/app.effects.ts b/src/store/app/app.effects.ts
index 5cfab2686..857d8f7a9 100644
--- a/src/store/app/app.effects.ts
+++ b/src/store/app/app.effects.ts
@@ -22,7 +22,7 @@ import {startMigration, startWalletStoreInit} from '../wallet/effects';
 import {AppActions} from './';
 import {AppIdentity} from './app.models';
 import RNBootSplash from 'react-native-bootsplash';
-import analytics from '@segment/analytics-react-native';
+import analytics, {JsonMap} from '@segment/analytics-react-native';
 import {SEGMENT_API_KEY, APPSFLYER_API_KEY, APPSFLYER_APP_ID} from '@env';
 import appsFlyer from 'react-native-appsflyer';
 import {requestTrackingPermission} from 'react-native-tracking-transparency';
@@ -37,6 +37,8 @@ import {
   setBrazeEid,
   showBlur,
   setMigrationComplete,
+  setAppFirstOpenEventDate,
+  setAppFirstOpenEventComplete,
 } from './app.actions';
 import {batch} from 'react-redux';
 import i18n from 'i18next';
@@ -59,11 +61,16 @@ export const startAppInit = (): Effect => async (dispatch, getState) => {
 
     await dispatch(startWalletStoreInit());
 
-    const {onboardingCompleted, migrationComplete} = getState().APP;
+    const {appFirstOpenData, onboardingCompleted, migrationComplete} =
+      getState().APP;
+
+    if (!appFirstOpenData?.firstOpenDate) {
+      dispatch(setAppFirstOpenEventDate());
+    }
 
     // init analytics -> post onboarding or migration
     if (onboardingCompleted) {
-      dispatch(askForTrackingPermissionAndEnableSdks());
+      dispatch(askForTrackingPermissionAndEnableSdks(true));
     }
 
     if (!migrationComplete) {
@@ -348,7 +355,8 @@ export const openUrlWithInAppBrowser =
   };
 
 export const askForTrackingPermissionAndEnableSdks =
-  (): Effect<Promise<void>> => async dispatch => {
+  (appInit?: boolean): Effect<Promise<void>> =>
+  async (dispatch, getState) => {
     const trackingStatus = await requestTrackingPermission();
 
     if (['authorized', 'unavailable'].includes(trackingStatus) && !__DEV__) {
@@ -385,6 +393,28 @@ export const askForTrackingPermissionAndEnableSdks =
         });
         const {advertisingId} = await AdID.getAdvertisingId();
         analytics.setIDFA(advertisingId);
+        if (appInit) {
+          const {appFirstOpenData} = getState().APP;
+
+          if (
+            appFirstOpenData?.firstOpenDate &&
+            !appFirstOpenData?.firstOpenEventComplete
+          ) {
+            dispatch(setAppFirstOpenEventComplete());
+            dispatch(
+              logSegmentEvent(
+                'track',
+                'First Opened App',
+                {
+                  date: appFirstOpenData?.firstOpenDate || '',
+                },
+                true,
+              ),
+            );
+          } else {
+            dispatch(logSegmentEvent('track', 'Last Opened App', {}, true));
+          }
+        }
       } catch (err) {
         dispatch(LogActions.error('Segment setup failed'));
         dispatch(LogActions.error(JSON.stringify(err)));
@@ -392,6 +422,31 @@ export const askForTrackingPermissionAndEnableSdks =
     }
   };
 
+export const logSegmentEvent =
+  (
+    eventType: 'screen' | 'track',
+    eventKey: string,
+    data: JsonMap | undefined = {},
+    includeAppUser?: boolean,
+  ): Effect<void> =>
+  (dispatch, getState) => {
+    if (includeAppUser) {
+      const {BITPAY_ID, APP} = getState();
+      const user = BITPAY_ID.user[APP.network];
+      data.appUser = user?.eid || '';
+    }
+
+    switch (eventType) {
+      case 'screen':
+        analytics.screen(eventKey, data);
+        break;
+
+      case 'track':
+        analytics.track(`BitPay App - ${eventKey}`, data);
+        break;
+    }
+  };
+
 const getAllWalletClients = (keys: {
   [key in string]: Key;
 }): Promise<any[]> => {
diff --git a/src/store/app/app.reducer.ts b/src/store/app/app.reducer.ts
index 82d37e34e..a8486d3bd 100644
--- a/src/store/app/app.reducer.ts
+++ b/src/store/app/app.reducer.ts
@@ -31,6 +31,11 @@ export const appReduxPersistBlackList: Array<keyof AppState> = [
 
 export type ModalId = 'sheetModal' | 'ongoingProcess';
 
+export type AppFirstOpenData = {
+  firstOpenEventComplete: boolean;
+  firstOpenDate: number | undefined;
+};
+
 export interface AppState {
   identity: {
     [key in Network]: AppIdentity;
@@ -38,6 +43,7 @@ export interface AppState {
   network: Network;
   baseBitPayURL: string;
   appIsLoading: boolean;
+  appFirstOpenData: AppFirstOpenData;
   introCompleted: boolean;
   onboardingCompleted: boolean;
   showOnGoingProcessModal: boolean;
@@ -94,6 +100,7 @@ const initialState: AppState = {
   network: APP_NETWORK,
   baseBitPayURL: BASE_BITPAY_URLS[Network.mainnet],
   appIsLoading: true,
+  appFirstOpenData: {firstOpenEventComplete: false, firstOpenDate: undefined},
   introCompleted: false,
   onboardingCompleted: false,
   showOnGoingProcessModal: false,
@@ -151,6 +158,24 @@ export const appReducer = (
         appIsLoading: false,
       };
 
+    case AppActionTypes.SET_APP_FIRST_OPEN_EVENT_COMPLETE:
+      return {
+        ...state,
+        appFirstOpenData: {
+          ...state.appFirstOpenData,
+          firstOpenEventComplete: true,
+        },
+      };
+
+    case AppActionTypes.SET_APP_FIRST_OPEN_DATE:
+      return {
+        ...state,
+        appFirstOpenData: {
+          ...state.appFirstOpenData,
+          firstOpenDate: Math.floor(Date.now() / 1000),
+        },
+      };
+
     case AppActionTypes.SET_ONBOARDING_COMPLETED:
       return {
         ...state,
diff --git a/src/store/app/app.types.ts b/src/store/app/app.types.ts
index e20b57e04..09e89f020 100644
--- a/src/store/app/app.types.ts
+++ b/src/store/app/app.types.ts
@@ -19,6 +19,8 @@ export enum AppActionTypes {
   NETWORK_CHANGED = 'APP/NETWORK_CHANGED',
   SUCCESS_APP_INIT = 'APP/SUCCESS_APP_INIT',
   FAILED_APP_INIT = 'APP/FAILED_APP_INIT',
+  SET_APP_FIRST_OPEN_EVENT_COMPLETE = 'APP/SET_APP_FIRST_OPEN_EVENT_COMPLETE',
+  SET_APP_FIRST_OPEN_DATE = 'APP/SET_APP_FIRST_OPEN_DATE',
   SET_INTRO_COMPLETED = 'APP/SET_INTRO_COMPLETED',
   SET_ONBOARDING_COMPLETED = 'APP/SET_ONBOARDING_COMPLETED',
   SHOW_ONGOING_PROCESS_MODAL = 'APP/SHOW_ONGOING_PROCESS_MODAL',
@@ -78,6 +80,14 @@ interface FailedAppInit {
   type: typeof AppActionTypes.FAILED_APP_INIT;
 }
 
+interface setAppFirstOpenEventComplete {
+  type: typeof AppActionTypes.SET_APP_FIRST_OPEN_EVENT_COMPLETE;
+}
+
+interface setAppFirstOpenDate {
+  type: typeof AppActionTypes.SET_APP_FIRST_OPEN_DATE;
+}
+
 interface SetIntroCompleted {
   type: typeof AppActionTypes.SET_INTRO_COMPLETED;
 }
@@ -287,6 +297,8 @@ export type AppActionType =
   | NetworkChanged
   | SuccessAppInit
   | FailedAppInit
+  | setAppFirstOpenEventComplete
+  | setAppFirstOpenDate
   | SetIntroCompleted
   | SetOnboardingCompleted
   | ShowOnGoingProcessModal
diff --git a/src/store/bitpay-id/bitpay-id.effects.ts b/src/store/bitpay-id/bitpay-id.effects.ts
index c1a9a9b04..04738e62e 100644
--- a/src/store/bitpay-id/bitpay-id.effects.ts
+++ b/src/store/bitpay-id/bitpay-id.effects.ts
@@ -13,7 +13,7 @@ import Dosh from '../../lib/dosh';
 import {isAxiosError, isRateLimitError} from '../../utils/axios';
 import {generateSalt, hashPassword} from '../../utils/password';
 import {AppActions, AppEffects} from '../app/';
-import {startOnGoingProcessModal} from '../app/app.effects';
+import {logSegmentEvent, startOnGoingProcessModal} from '../app/app.effects';
 import {CardEffects} from '../card';
 import {Effect} from '../index';
 import {LogActions} from '../log';
@@ -177,6 +177,16 @@ export const startLogin =
       await dispatch(startPairAndLoadUser(APP.network, secret));
 
       // complete
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Log In User success',
+          {
+            type: 'basicAuth',
+          },
+          true,
+        ),
+      );
       dispatch(BitPayIdActions.successLogin(APP.network, session));
     } catch (err) {
       batch(() => {
@@ -220,6 +230,16 @@ export const startTwoFactorAuth =
       const session = await AuthApi.fetchSession(APP.network);
 
       // complete
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Log In User success',
+          {
+            type: 'twoFactorAuth',
+          },
+          true,
+        ),
+      );
       dispatch(
         BitPayIdActions.successSubmitTwoFactorAuth(APP.network, session),
       );
@@ -302,6 +322,16 @@ export const startEmailPairing =
 
       await dispatch(startPairAndLoadUser(APP.network, secret));
 
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Log In User success',
+          {
+            type: 'emailAuth',
+          },
+          true,
+        ),
+      );
       dispatch(BitPayIdActions.successEmailPairing());
     } catch (err) {
       batch(() => {
@@ -409,6 +439,8 @@ export const startDisconnectBitPayId =
       }
 
       dispatch(BitPayIdActions.bitPayIdDisconnected(APP.network));
+
+      dispatch(logSegmentEvent('track', 'Log Out User success', {}, true));
     } catch (err) {
       // log but swallow this error
       dispatch(LogActions.error('An error occurred while logging out.'));
diff --git a/src/store/coinbase/coinbase.effects.ts b/src/store/coinbase/coinbase.effects.ts
index 599d97d3f..0fb2266c2 100644
--- a/src/store/coinbase/coinbase.effects.ts
+++ b/src/store/coinbase/coinbase.effects.ts
@@ -44,6 +44,7 @@ import {COINBASE_ENV} from '../../api/coinbase/coinbase.constants';
 import {SupportedCurrencyOptions} from '../../constants/SupportedCurrencyOptions';
 import {LogActions} from '../log';
 import {setHomeCarouselConfig} from '../app/app.actions';
+import {logSegmentEvent} from '../app/app.effects';
 
 const isRevokedTokenError = (error: CoinbaseErrorsProps): boolean => {
   return error.errors.some(err => err.id === 'revoked_token');
@@ -133,6 +134,9 @@ export const coinbaseLinkAccount =
       await dispatch(coinbaseUpdateExchangeRate());
       dispatch(setHomeCarouselConfig({id: 'coinbaseBalanceCard', show: true}));
       dispatch(coinbaseGetAccountsAndBalance());
+      dispatch(
+        logSegmentEvent('track', 'Connect to Coinbase success', {}, true),
+      );
     } catch (error: CoinbaseErrorsProps | any) {
       dispatch(accessTokenFailed(error));
       dispatch(LogActions.error(coinbaseParseErrorToString(error)));
@@ -364,6 +368,17 @@ export const coinbaseSendTransaction =
         code,
       );
       dispatch(sendTransactionSuccess());
+      dispatch(
+        logSegmentEvent(
+          'track',
+          'Sent Crypto',
+          {
+            context: 'Coinbase Withdraw Confirm',
+            coin: tx?.currency || '',
+          },
+          true,
+        ),
+      );
     } catch (error: CoinbaseErrorsProps | any) {
       if (isExpiredTokenError(error)) {
         dispatch(LogActions.warn('Token expired. Getting new token...'));
diff --git a/src/store/scan/scan.effects.ts b/src/store/scan/scan.effects.ts
index 2425fc952..e13f60428 100644
--- a/src/store/scan/scan.effects.ts
+++ b/src/store/scan/scan.effects.ts
@@ -36,9 +36,8 @@ import {
   simplexIncomingData,
   wyrePaymentData,
 } from '../buy-crypto/buy-crypto.models';
-import analytics from '@segment/analytics-react-native';
 import {LogActions} from '../log';
-import {startOnGoingProcessModal} from '../app/app.effects';
+import {logSegmentEvent, startOnGoingProcessModal} from '../app/app.effects';
 import {OnGoingProcessMessages} from '../../components/modal/ongoing-process/OngoingProcess';
 import {dismissOnGoingProcessModal} from '../app/app.actions';
 import {sleep} from '../../utils/helper-methods';
@@ -660,18 +659,22 @@ const handleSimplexUri =
       }),
     );
 
-    const {APP, BITPAY_ID, BUY_CRYPTO} = getState();
-    const user = BITPAY_ID.user[APP.network];
+    const {BUY_CRYPTO} = getState();
     const order = BUY_CRYPTO.simplex[paymentId];
 
-    analytics.track('BitPay App - Successfully Complete Crypto Purchase ', {
-      exchange: 'simplex',
-      walletId: userId || '',
-      fiatAmount: order?.fiat_total_amount || '',
-      fiatCurrency: order?.fiat_total_amount_currency || '',
-      coin: order?.coin || '',
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Successfully Complete Crypto Purchase',
+        {
+          exchange: 'simplex',
+          fiatAmount: order?.fiat_total_amount || '',
+          fiatCurrency: order?.fiat_total_amount_currency || '',
+          coin: order?.coin || '',
+        },
+        true,
+      ),
+    );
 
     navigationRef.navigate('ExternalServicesSettings', {
       screen: 'SimplexSettings',
@@ -737,17 +740,19 @@ const handleWyreUri =
       }),
     );
 
-    const {APP, BITPAY_ID} = getState();
-    const user = BITPAY_ID.user[APP.network];
-
-    analytics.track('BitPay App - Successfully Complete Crypto Purchase ', {
-      exchange: 'wyre',
-      walletId: walletId || '',
-      fiatAmount: sourceAmount || '',
-      fiatCurrency: sourceCurrency || '',
-      coin: destCurrency || '',
-      appUser: user?.eid || '',
-    });
+    dispatch(
+      logSegmentEvent(
+        'track',
+        'Successfully Complete Crypto Purchase',
+        {
+          exchange: 'wyre',
+          fiatAmount: sourceAmount || '',
+          fiatCurrency: sourceCurrency || '',
+          coin: destCurrency || '',
+        },
+        true,
+      ),
+    );
 
     navigationRef.navigate('ExternalServicesSettings', {
       screen: 'WyreSettings',