Name the product in a way the reader (i.e. your target customers) will understand. Should I Watch This?
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Any TV watcher can see a shows overall quality and decide if it is worth the time or monetary investment.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. An app that anyone can use instantly, to chart IMDB user ratings for their favorite shows, by episode.
Describe the problem your product solves. The quality of a TV show can be and often is inconsistent throughout its duration. This app helps you figure out that quality over time without reviews or spoilers.
Describe how your product elegantly solves the problem. Our app instantly displays a visual representation of a shows quality in aggregate graph form.
A quote from a spokesperson in your company. Aaron Phillips - "Never waste time on a bad TV show again." Eric Hollenberry - "Remember Dexter?"
Describe how easy it is to get started.
- Search a TV show.
- Read the graph.
- Make a decision.
Provide a quote from a hypothetical customer that describes how they experienced the enefit. Jeff Cousins - "Before I started using "Should I Watch This", I would watch a show that I thought looked promising, but would give up partway through becuase the show ended up sucking. Now I know what I am getting into before I make that commitment."
Wrap it up and give pointers where the reader should go next. Go watch your TV show.