diff --git a/internal/buf/cmd/buf/buf.go b/internal/buf/cmd/buf/buf.go
index 14ebe0ca91..310c1ae5a1 100644
--- a/internal/buf/cmd/buf/buf.go
+++ b/internal/buf/cmd/buf/buf.go
@@ -2,7 +2,7 @@ package buf
 
 import "github.com/bufbuild/buf/internal/pkg/cli/clicobra"
 
-const version = "0.10.0-dev"
+const version = "0.10.0"
 
 // Main is the main.
 func Main(use string, options ...RootCommandOption) {