diff --git a/src/js/commands/image.js b/src/js/commands/image.js
index 3557f9d77..97c1d2a5f 100644
--- a/src/js/commands/image.js
+++ b/src/js/commands/image.js
@@ -9,14 +9,16 @@ export default class ImageCommand extends Command {
   }
 
   exec() {
-    let {post, builder} = this.editor;
-    let sections = this.editor.activeSections;
-    let lastSection = sections[sections.length - 1];
-    let section = builder.createCardSection('image');
-    post.sections.insertAfter(section, lastSection);
-    sections.forEach(section => section.renderNode.scheduleForRemoval());
+    let {headMarker} = this.editor.cursor.offsets;
+    let beforeSection = headMarker.section;
+    let afterSection = beforeSection.next;
+    let section = this.editor.builder.createCardSection('image');
 
-    this.editor.rerender();
-    this.editor.didUpdate();
+    this.editor.run((postEditor) => {
+      if (beforeSection.isBlank) {
+        postEditor.removeSection(beforeSection);
+      }
+      postEditor.insertSectionBefore(section, afterSection);
+    });
   }
 }
diff --git a/src/js/editor/editor.js b/src/js/editor/editor.js
index 0d398dceb..26d2eee02 100644
--- a/src/js/editor/editor.js
+++ b/src/js/editor/editor.js
@@ -615,16 +615,6 @@ class Editor {
     this._views = [];
   }
 
-  insertSectionAtCursor(newSection) {
-    let newRenderNode = this._renderTree.buildRenderNode(newSection);
-    let renderNodes = this.cursor.activeSections.map(s => s.renderNode);
-    let lastRenderNode = renderNodes[renderNodes.length-1];
-    lastRenderNode.parent.childNodes.insertAfter(newRenderNode, lastRenderNode);
-    this.post.sections.insertAfter(newSection, lastRenderNode.postNode);
-    renderNodes.forEach(renderNode => renderNode.scheduleForRemoval());
-    this.trigger('update');
-  }
-
   destroy() {
     this.removeAllEventListeners();
     this.removeAllViews();
diff --git a/src/js/editor/post.js b/src/js/editor/post.js
index cb87c646b..e1ee9d48d 100644
--- a/src/js/editor/post.js
+++ b/src/js/editor/post.js
@@ -206,6 +206,20 @@ class PostEditor {
     return markers;
   }
 
+  insertSectionBefore(section, beforeSection) {
+    this.editor.post.sections.insertBefore(section, beforeSection);
+    this.editor.post.renderNode.markDirty();
+
+    this.rerender();
+    this.didUpdate();
+  }
+
+  removeSection(section) {
+    section.renderNode.scheduleForRemoval();
+
+    this.rerender();
+    this.didUpdate();
+  }
 
   /**
    * A method for adding work the deferred queue
diff --git a/src/js/models/markup-section.js b/src/js/models/markup-section.js
index 5dc09994c..b3c139a3d 100644
--- a/src/js/models/markup-section.js
+++ b/src/js/models/markup-section.js
@@ -41,8 +41,14 @@ export default class Section extends LinkedItem {
     return this._tagName;
   }
 
-  get isEmpty() {
-    return this.markers.isEmpty;
+  get isBlank() {
+    if (!this.markers.length) {
+      return true;
+    }
+    let markerWithLength = this.markers.detect((marker) => {
+      return !!marker.length;
+    });
+    return !markerWithLength;
   }
 
   setTagName(newTagName) {
diff --git a/src/js/models/post.js b/src/js/models/post.js
index 14d61aa8f..b420f153f 100644
--- a/src/js/models/post.js
+++ b/src/js/models/post.js
@@ -38,7 +38,7 @@ export default class Post {
 
     // add a blank marker to any sections that are now empty
     changedSections.forEach(section => {
-      if (section.isEmpty) {
+      if (section.markers.isEmpty) {
         section.markers.append(this.builder.createBlankMarker());
       }
     });
diff --git a/tests/unit/models/markup-section-test.js b/tests/unit/models/markup-section-test.js
index 80a40f9d0..b1295778d 100644
--- a/tests/unit/models/markup-section-test.js
+++ b/tests/unit/models/markup-section-test.js
@@ -149,3 +149,21 @@ test('#coalesceMarkers appends a single blank marker if all the markers were bla
   assert.equal(s.markers.length, 1, 'has 1 marker after coalescing');
   assert.ok(s.markers.head.isEmpty, 'remaining marker is empty');
 });
+
+test('#isBlank returns true if the text length is zero for two markers', (assert) => {
+  const m1 = builder.createBlankMarker();
+  const m2 = builder.createBlankMarker();
+  const s = builder.createMarkupSection('p', [m1,m2]);
+  assert.ok(s.isBlank, 'section with two blank markers is blank');
+});
+
+test('#isBlank returns true if there are no markers', (assert) => {
+  const s = builder.createMarkupSection('p');
+  assert.ok(s.isBlank, 'section with no markers is blank');
+});
+
+test('#isBlank returns false if there is a marker with length', (assert) => {
+  const m = builder.createMarker('a');
+  const s = builder.createMarkupSection('p', [m]);
+  assert.ok(!s.isBlank, 'section with marker is not blank');
+});