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Marketing Work Week.Rmd
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---
title: "5 Minutes of Marketing"
resource_files:
- images/Connect_Dashboard.png
- images/Empowered_Analysts.png
- images/Package_Mosaic.png
- images/RStudio_Cloud.png
- images/Typical_Setup.png
- images/Shiny_Apps.png
subtitle: Roger Oberg
output:
xaringan::moon_reader:
css: rstudio.css
nature:
countIncrementalSlides: yes
highlightLines: yes
highlightStyle: github
ratio: '16:9'
seal: yes
---
```{r setup, include=FALSE}
#Shortcuts
#c: Create a clone presentation on a new window
#p: Toggle PresenterMode
#f: Toggle Fullscreen
options(htmltools.dir.version = FALSE)
library(ggplot2)
library(dplyr)
library(knitr)
library(kableExtra)
thm <- theme_bw() +
theme(
panel.background = element_rect(fill = "transparent", colour = NA),
plot.background = element_rect(fill = "transparent", colour = NA),
legend.background = element_rect(fill = "transparent", colour = NA),
legend.key = element_rect(fill = "transparent", colour = NA)
)
theme_set(thm)
```
class: class: dark-green, middle
*The primary mission of RStudio is to build a sustainable open-source business that creates software for data science and statistical computing.*
*Our open source projects are supported by our commercial products that help teams of R users work together effectively, share computing resources, and publish their results to decision makers within the organization.*
???
This is a kinda cool slide to start with
---
class: rstudio-slide, left
# Agenda
.huge[
1. What does Marketing do?
2. Who does it?
3. What’s important in 2018?
]
.right-column[]
---
class: rstudio-slide, left
# High Leverage Strategy Recap
.large[
- Build free and open source R tools that get rave reviews from end users and create self-sustaining support community (displaces traditional enterprise software sales, outbound marketing & support expenses.)
- Create commercial upgrades and complementary products with compelling value
- Price appropriate to incremental value and relative to entrenched analytic tools.
- Build 3rd party training & consulting ecosystem (stay focused on software)
Optimize for inbound go-to-market with mix of direct sales (new and expand renewals), OEM / VAR, and referral partners and agents.
]
---
class: rstudio-slide, left
# What does Marketing do?
.large[
- Product - “Whole” products (McKenna, Moore)
- <highlight>Position - who, what, why, how</highlight>
- <highlight>Price - incremental value-based</highlight>
- <highlight>Promote - thoughtfully</highlight>
- <highlight>Package - bundles and “solutions”</highlight>
- Place - Direct and Indirect
]
.pic-right[![]()]
---
class: rstudio-slide, left
# What does Marketing do?
.large[
- Product
- Position
- Price
- <highlight>Promote<highlight>
- Package
- Place
]
---
# Who does what?
.large[
- Robert Bethell - Campaigns
- Bill Carney - Programs
- Anne Carome - Events
- Curtis Kephart - Community
- Roger Oberg - Strategy
- Joseph Rickert - Ambassador
- Greg Swinehart - Website(s)
- Dave Hurst - Honorary Member (Bus Dev)
]
---
class: rstudio-slide, left
# What’s Important in 2018?
.large[
- 4,500 QPLs / 700 Opps / 470 New Orders
- Launches (R & TF, RPM, rstudio.cloud, RDP)
- Conferences (rstudio::conf, Gartner…)
- Enterprise pricing and packaging
- Life Sciences and Financial Services programs
- Community design, growth, and engagement
- Resellers (Instant, Standard, Certified)
- Website Effectiveness
- Ramping up Video
]
---
class: class: dark-gray, middle
.huge[
Discussion
]