diff --git a/README.md b/README.md
index 15b347c..afab8b9 100644
--- a/README.md
+++ b/README.md
@@ -43,12 +43,18 @@ After that, in any directory that has a `setup.py` and/or `setup.cfg` file, you
 can run
 
 ```console
-setup-to-pyproject
+setuptools-pyproject-migration
 ```
 
 and it will print out the content of `pyproject.toml` as computed from your
-`setup.py` and/or `setup.cfg`. Running `setup-to-pyproject -h` will print
-a brief usage summary.
+`setup.py` and/or `setup.cfg`. Running `setuptools-pyproject-migration -h` will
+print a brief usage summary.
+
+You can also install and run the application in one go as follows:
+
+```console
+pipx run setuptools-pyproject-migration
+```
 
 ### Virtual environment
 
diff --git a/changelog.d/107.removal.txt b/changelog.d/107.removal.txt
new file mode 100644
index 0000000..6525ad9
--- /dev/null
+++ b/changelog.d/107.removal.txt
@@ -0,0 +1 @@
+Deprecate setup-to-pyproject console script in favor of setuptools-pyproject-migration to support ``pipx run``
diff --git a/docs/usage-cli.rst b/docs/usage-cli.rst
index b46e9db..83fd8a6 100644
--- a/docs/usage-cli.rst
+++ b/docs/usage-cli.rst
@@ -16,11 +16,18 @@ you can run
 
 .. code-block::
 
-    $ setup-to-pyproject
+    $ setuptools-pyproject-migration
 
 and it will print out the content of ``pyproject.toml`` as computed from your
 ``setup.py`` and/or ``setup.cfg``.
 
-Running ``setup-to-pyproject --help`` will print a brief usage summary.
+Running ``setuptools-pyproject-migration --help`` will print a brief usage
+summary.
+
+You can also install and run the application in one go as follows:
+
+```console
+pipx run setuptools-pyproject-migration
+```
 
 .. _pipx: https://pypa.github.io/pipx/
diff --git a/setup.cfg b/setup.cfg
index 0c48cd5..b180dd7 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -75,6 +75,7 @@ docs =
 
 [options.entry_points]
 console_scripts =
-	setup-to-pyproject = setuptools_pyproject_migration.cli:main
+	setup-to-pyproject = setuptools_pyproject_migration.cli:old_main
+	setuptools-pyproject-migration = setuptools_pyproject_migration.cli:main
 distutils.commands =
 	pyproject = setuptools_pyproject_migration:WritePyproject
diff --git a/src/setuptools_pyproject_migration/cli.py b/src/setuptools_pyproject_migration/cli.py
index 7e3326c..75ae231 100644
--- a/src/setuptools_pyproject_migration/cli.py
+++ b/src/setuptools_pyproject_migration/cli.py
@@ -5,6 +5,7 @@
 import argparse
 import os.path
 import sys
+import warnings
 
 
 def _parse_args() -> argparse.Namespace:
@@ -66,6 +67,14 @@ def main() -> None:
     exec(setup_bytecode)
 
 
+def old_main() -> None:
+    """
+    Print a deprecation warning and then call :py:func:`main()`.
+    """
+    warnings.warn(f"{sys.argv[0]} is deprecated; run setuptools-pyproject-migration instead", category=FutureWarning)
+    main()
+
+
 # Allow running as `python -m setuptools_pyproject_migration.cli`
 if __name__ == "__main__":  # pragma: no cover
     main()
diff --git a/test_support/test_support/__init__.py b/test_support/test_support/__init__.py
index b226995..f8c9c48 100644
--- a/test_support/test_support/__init__.py
+++ b/test_support/test_support/__init__.py
@@ -163,8 +163,8 @@ def run(self, runner: ProjectRunner) -> ProjectRunResult:
 
     def run_cli(self, runner: ProjectRunner) -> ProjectRunResult:
         """
-        Run the console script ``setup-to-pyproject`` on the created project and
-        return the output.
+        Run the console script ``setuptools-pyproject-migration`` on the created
+        project and return the output.
 
         In contrast to :py:meth:`run()`, if ``setup.py`` doesn't exist, it will
         not be created, because the script is supposed to work without it. If
@@ -173,8 +173,8 @@ def run_cli(self, runner: ProjectRunner) -> ProjectRunResult:
 
         :param runner: The callable to use to run the script
         """
-        _logger.debug("Running setup-to-pyproject in %s", self.root)
-        return runner(["setup-to-pyproject"], cwd=self.root)
+        _logger.debug("Running setuptools-pyproject-migration in %s", self.root)
+        return runner(["setuptools-pyproject-migration"], cwd=self.root)
 
     def generate(self) -> Pyproject:
         """
diff --git a/tests/test_deprecated_console_script.py b/tests/test_deprecated_console_script.py
new file mode 100644
index 0000000..87041b9
--- /dev/null
+++ b/tests/test_deprecated_console_script.py
@@ -0,0 +1,50 @@
+import pytest
+import tomlkit
+
+from test_support import ProjectRunner
+
+
+def test_future_warning(project, console_script_project_runner: ProjectRunner) -> None:
+    """
+    Test that a ``FutureWarning`` is issued when calling the old script name.
+    """
+    setup_cfg = """\
+[metadata]
+name = test-project
+version = 0.0.1
+"""
+    project.setup_cfg(setup_cfg)
+    with pytest.warns(FutureWarning):
+        console_script_project_runner(["setup-to-pyproject"], cwd=project.root)
+
+
+def test_name_and_version(project, console_script_project_runner: ProjectRunner) -> None:
+    """
+    Test we can generate a basic project skeleton.
+    """
+    setup_cfg = """\
+[metadata]
+name = test-project
+version = 0.0.1
+"""
+    expected = tomlkit.parse(
+        """\
+[build-system]
+requires = ["setuptools"]
+build-backend = "setuptools.build_meta"
+
+[project]
+name = "test-project"
+version = "0.0.1"
+"""
+    )
+    project.setup_cfg(setup_cfg)
+
+    result = console_script_project_runner(["setup-to-pyproject"], cwd=project.root)
+
+    assert result.returncode == 0
+
+    prefix = "running pyproject\n"
+    assert result.stdout.startswith(prefix)
+    actual = tomlkit.parse(result.stdout[len(prefix) :])
+    assert expected == actual