diff --git a/packages/app-builder-lib/scheme.json b/packages/app-builder-lib/scheme.json
index f02c298b14f..09bde0351eb 100644
--- a/packages/app-builder-lib/scheme.json
+++ b/packages/app-builder-lib/scheme.json
@@ -269,6 +269,10 @@
                         "null",
                         "string"
                     ]
+                },
+                "showNameOnTiles": {
+                    "description": "Whether to overlay the app's name on top of tile images on the Start screen. Defaults to `false`. (https://docs.microsoft.com/en-us/uwp/schemas/appxpackage/uapmanifestschema/element-uap-shownameontiles) in the dependencies.",
+                    "type": "boolean"
                 }
             },
             "title": "AppXOptions",
diff --git a/packages/app-builder-lib/src/options/AppXOptions.ts b/packages/app-builder-lib/src/options/AppXOptions.ts
index 6e9514ba711..23d17dd35f3 100644
--- a/packages/app-builder-lib/src/options/AppXOptions.ts
+++ b/packages/app-builder-lib/src/options/AppXOptions.ts
@@ -46,6 +46,12 @@ export interface AppXOptions extends TargetSpecificOptions {
    */
   readonly addAutoLaunchExtension?: boolean
 
+  /**
+   * Whether to overlay the app's name on top of tile images on the Start screen. Defaults to `false`. (https://docs.microsoft.com/en-us/uwp/schemas/appxpackage/uapmanifestschema/element-uap-shownameontiles) in the dependencies.
+   * @default false
+   */
+  readonly showNameOnTiles?: boolean
+
   /**
    * @private
    * @default false
@@ -54,4 +60,4 @@ export interface AppXOptions extends TargetSpecificOptions {
 
   /** @private */
   readonly makeappxArgs?: Array<string> | null
-}
\ No newline at end of file
+}
diff --git a/packages/app-builder-lib/src/targets/AppxTarget.ts b/packages/app-builder-lib/src/targets/AppxTarget.ts
index 5727e7a5884..a14b3f6d974 100644
--- a/packages/app-builder-lib/src/targets/AppxTarget.ts
+++ b/packages/app-builder-lib/src/targets/AppxTarget.ts
@@ -226,7 +226,7 @@ export default class AppXTarget extends Target {
             return lockScreenTag(userAssets)
 
           case "defaultTile":
-            return defaultTileTag(userAssets)
+            return defaultTileTag(userAssets, options.showNameOnTiles || false)
 
           case "splashScreen":
             return splashScreenTag(userAssets)
@@ -303,7 +303,7 @@ function lockScreenTag(userAssets: Array<string>): string {
   }
 }
 
-function defaultTileTag(userAssets: Array<string>): string {
+function defaultTileTag(userAssets: Array<string>, showNameOnTiles: boolean): string {
   const defaultTiles: Array<string> = ["<uap:DefaultTile", 'Wide310x150Logo="assets\\Wide310x150Logo.png"']
 
   if (isDefaultAssetIncluded(userAssets, "LargeTile.png")) {
@@ -313,7 +313,16 @@ function defaultTileTag(userAssets: Array<string>): string {
     defaultTiles.push('Square71x71Logo="assets\\SmallTile.png"')
   }
 
-  defaultTiles.push("/>")
+  if (showNameOnTiles) {
+    defaultTiles.push(">")
+    defaultTiles.push("<uap:ShowNameOnTiles>")
+    defaultTiles.push("<uap:ShowOn", 'Tile="wide310x150Logo"', "/>")
+    defaultTiles.push("<uap:ShowOn", 'Tile="square150x150Logo"', "/>")
+    defaultTiles.push("</uap:ShowNameOnTiles>")
+    defaultTiles.push("</uap:DefaultTile>")
+  } else {
+    defaultTiles.push("/>")
+  }
   return defaultTiles.join(" ")
 }
 
diff --git a/test/out/__snapshots__/BuildTest.js.snap b/test/out/__snapshots__/BuildTest.js.snap
index 958345f15fc..ed4ef460f88 100644
--- a/test/out/__snapshots__/BuildTest.js.snap
+++ b/test/out/__snapshots__/BuildTest.js.snap
@@ -1234,7 +1234,7 @@ Object {
               "size": 2339,
             },
             "util.js": Object {
-              "size": 3007,
+              "size": 3034,
             },
           },
         },
@@ -1416,18 +1416,18 @@ Object {
               "files": Object {
                 "semver": Object {
                   "executable": true,
-                  "size": 4784,
+                  "size": 4418,
                 },
               },
             },
             "package.json": Object {
-              "size": 358,
+              "size": 407,
             },
             "range.bnf": Object {
               "size": 619,
             },
             "semver.js": Object {
-              "size": 37959,
+              "size": 38803,
             },
           },
         },