diff --git a/DEPRECATED.md b/DEPRECATED.md
index d8c54f5b59c4..d7320aa7d87e 100644
--- a/DEPRECATED.md
+++ b/DEPRECATED.md
@@ -6,6 +6,8 @@ As of release 1.3.0, Envoy will follow a
 The following features have been DEPRECATED and will be removed in the specified release cycle.
 A logged warning is expected for each deprecated item that is in deprecation window.
 
+## Version 1.11.0 (Pending)
+
 ## Version 1.10.0 (Apr 5, 2019)
 * Use of `use_alpha` in [Ext-Authz Authorization Service](https://github.com/envoyproxy/envoy/blob/master/api/envoy/service/auth/v2/external_auth.proto) is deprecated. It should be used for a short time, and only when transitioning from alpha to V2 release version.
 * Use of `enabled` in `CorsPolicy`, found in
diff --git a/VERSION b/VERSION
index 81c871de46b3..1f724bf455d7 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-1.10.0
+1.11.0-dev
diff --git a/docs/root/intro/version_history.rst b/docs/root/intro/version_history.rst
index 6ff2666c8547..04048c2037ad 100644
--- a/docs/root/intro/version_history.rst
+++ b/docs/root/intro/version_history.rst
@@ -1,6 +1,9 @@
 Version history
 ---------------
 
+1.11.0 (Pending)
+================
+
 1.10.0 (Apr 5, 2019)
 ====================
 * access log: added a new flag for upstream retry count exceeded.