diff --git a/README.md b/README.md
index 5dbe07dfee268..b275b495eb471 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,6 @@
 [![Travis CI Build Status](https://travis-ci.org/gatsbyjs/gatsby.svg?branch=master)](https://travis-ci.org/gatsbyjs/gatsby)
 [![npm package](https://img.shields.io/npm/v/gatsby.svg?style=flat-square)](https://www.npmjs.org/package/gatsby)
+[![npm package](https://img.shields.io/npm/dm/gatsby.svg)](https://www.npmjs.org/package/gatsby)
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