diff --git a/CHANGELOG.md b/CHANGELOG.md
index a6da35f738..273e6f5445 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,11 @@
 # Change Log
 
+## v1.0.0-rc.2 - Unreleased
+
+### Changed
+
+- [#1563](https://github.com/getredash/redash/pull/1563) Send events to webhook as JSON with a schema.
+
 ## v1.0.0-rc.1 - 2017-01-31
 
 This version has two big changes behind the scenes:
diff --git a/redash/models.py b/redash/models.py
index a387c9f6aa..9f00f44b98 100644
--- a/redash/models.py
+++ b/redash/models.py
@@ -1316,7 +1316,7 @@ class Event(db.Model):
     action = Column(db.String(255))
     object_type = Column(db.String(255))
     object_id = Column(db.String(255), nullable=True)
-    additional_properties = Column(db.Text, nullable=True)
+    additional_properties = Column(MutableDict.as_mutable(PseudoJSON), nullable=True, default={})
     created_at = Column(db.DateTime(True), default=db.func.now())
 
     __tablename__ = 'events'
@@ -1324,6 +1324,17 @@ class Event(db.Model):
     def __unicode__(self):
         return u"%s,%s,%s,%s" % (self.user_id, self.action, self.object_type, self.object_id)
 
+    def to_dict(self):
+        return {
+            'org_id': self.org_id,
+            'user_id': self.user_id,
+            'action': self.action,
+            'object_type': self.object_type,
+            'object_id': self.object_id,
+            'additional_properties': self.additional_properties,
+            'created_at': self.created_at.isoformat()
+        }
+
     @classmethod
     def record(cls, event):
         org_id = event.pop('org_id')
@@ -1333,11 +1344,10 @@ def record(cls, event):
         object_id = event.pop('object_id', None)
 
         created_at = datetime.datetime.utcfromtimestamp(event.pop('timestamp'))
-        additional_properties = json.dumps(event)
 
         event = cls(org_id=org_id, user_id=user_id, action=action,
                     object_type=object_type, object_id=object_id,
-                    additional_properties=additional_properties,
+                    additional_properties=event,
                     created_at=created_at)
         db.session.add(event)
         return event
diff --git a/redash/tasks/general.py b/redash/tasks/general.py
index d10cf7a99a..d03bfc7dc9 100644
--- a/redash/tasks/general.py
+++ b/redash/tasks/general.py
@@ -10,14 +10,18 @@
 
 
 @celery.task(name="redash.tasks.record_event", base=BaseTask)
-def record_event(event):
-    original_event = event.copy()
-    models.Event.record(event)
+def record_event(raw_event):
+    event = models.Event.record(raw_event)
     models.db.session.commit()
+
     for hook in settings.EVENT_REPORTING_WEBHOOKS:
         logger.debug("Forwarding event to: %s", hook)
         try:
-            response = requests.post(hook, original_event)
+            data = {
+              "schema": "iglu:io.redash.webhooks/event/jsonschema/1-0-0",
+              "data": event.to_dict()
+            }
+            response = requests.post(hook, json=data)
             if response.status_code != 200:
                 logger.error("Failed posting to %s: %s", hook, response.content)
         except Exception:
diff --git a/tests/test_models.py b/tests/test_models.py
index cdde989ac2..90576b3b1e 100644
--- a/tests/test_models.py
+++ b/tests/test_models.py
@@ -409,7 +409,7 @@ def test_records_additional_properties(self):
 
         event = models.Event.record(raw_event)
 
-        self.assertDictEqual(json.loads(event.additional_properties), additional_properties)
+        self.assertDictEqual(event.additional_properties, additional_properties)
 
 
 class TestWidgetDeleteInstance(BaseTestCase):