diff --git a/build/Makefile b/build/Makefile
index 9ce78dc071..dee1885635 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -24,7 +24,7 @@
 #
 
 # base version target. This is usually the next release.
-base_version = 0.10.0
+base_version = 0.11.0
 
 # agones image release registry
 release_registry = gcr.io/agones-images
diff --git a/install/helm/agones/Chart.yaml b/install/helm/agones/Chart.yaml
index a5fe3026ec..12c0ca951b 100644
--- a/install/helm/agones/Chart.yaml
+++ b/install/helm/agones/Chart.yaml
@@ -15,8 +15,8 @@
 # Declare variables to be passed into your templates.
 
 apiVersion: v1
-appVersion: "0.10.0"
-version: 0.10.0
+appVersion: "0.11.0"
+version: 0.11.0
 name: agones
 description: a library for hosting, running and scaling dedicated game servers on Kubernetes.
 keywords:
diff --git a/install/helm/agones/values.yaml b/install/helm/agones/values.yaml
index 953a216d01..59be2a934c 100644
--- a/install/helm/agones/values.yaml
+++ b/install/helm/agones/values.yaml
@@ -111,7 +111,7 @@ agones:
     generateTLS: true
   image:
     registry: gcr.io/agones-images
-    tag: 0.10.0
+    tag: 0.11.0
     controller:
       name: agones-controller
       pullPolicy: IfNotPresent
diff --git a/install/yaml/install.yaml b/install/yaml/install.yaml
index c46aa85d7d..9e525b1a3d 100644
--- a/install/yaml/install.yaml
+++ b/install/yaml/install.yaml
@@ -20,7 +20,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 ---
@@ -31,7 +31,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 rules:
@@ -72,7 +72,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 subjects:
@@ -136,7 +136,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 ---
@@ -147,7 +147,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 rules:
@@ -165,7 +165,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 subjects:
@@ -201,7 +201,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -396,7 +396,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -461,7 +461,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -545,7 +545,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -705,7 +705,7 @@ metadata:
     controller-tools.k8s.io: "1.0"
     component: crd
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
   name: gameserverallocationpolicies.multicluster.agones.dev
@@ -788,7 +788,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -978,7 +978,7 @@ metadata:
   labels:
     stable.agones.dev/role: controller
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1014,7 +1014,7 @@ metadata:
   labels:
     component: allocator
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1065,7 +1065,7 @@ spec:
           secretName: allocator-client-ca
       containers:
       - name: agones-allocator
-        image: "gcr.io/agones-images/agones-allocator:0.10.0"
+        image: "gcr.io/agones-images/agones-allocator:0.11.0"
         imagePullPolicy: IfNotPresent
         ports:
         - name: https
@@ -1092,7 +1092,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 rules:
@@ -1109,7 +1109,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 
@@ -1122,7 +1122,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 subjects:
@@ -1141,7 +1141,7 @@ metadata:
   name: allocator-client-ca
   labels:
     app: agones-manual
-    chart: "agones-0.10.0"
+    chart: "agones-0.11.0"
     release: "agones-manual"
     heritage: "Tiller"
 data:
@@ -1157,7 +1157,7 @@ metadata:
   name: allocator-tls
   labels:
     app: agones-manual
-    chart: "agones-0.10.0"
+    chart: "agones-0.11.0"
     release: "agones-manual"
     heritage: "Tiller"
 data:
@@ -1172,7 +1172,7 @@ metadata:
   name: allocator-tls-ca
   labels:
     app: agones-manual
-    chart: "agones-0.10.0"
+    chart: "agones-0.11.0"
     release: "agones-manual"
     heritage: "Tiller"
 data:
@@ -1201,7 +1201,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1246,7 +1246,7 @@ spec:
       serviceAccountName: agones-controller
       containers:
       - name: agones-controller
-        image: "gcr.io/agones-images/agones-controller:0.10.0"
+        image: "gcr.io/agones-images/agones-controller:0.11.0"
         imagePullPolicy: IfNotPresent
         env:
         # minimum port that can be exposed to GameServer traffic
@@ -1256,7 +1256,7 @@ spec:
         - name: MAX_PORT
           value: "8000"
         - name: SIDECAR_IMAGE # overwrite the GameServer sidecar image that is used
-          value: "gcr.io/agones-images/agones-sdk:0.10.0"
+          value: "gcr.io/agones-images/agones-sdk:0.11.0"
         - name: ALWAYS_PULL_SIDECAR # set the sidecar imagePullPolicy to Always
           value: "false"
         - name: SIDECAR_CPU_REQUEST
@@ -1326,7 +1326,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1363,7 +1363,7 @@ spec:
       priorityClassName: agones-system
       containers:
         - name: agones-ping
-          image: "gcr.io/agones-images/agones-ping:0.10.0"
+          image: "gcr.io/agones-images/agones-ping:0.11.0"
           imagePullPolicy: IfNotPresent
           livenessProbe:
             httpGet:
@@ -1387,7 +1387,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1408,7 +1408,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1443,7 +1443,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 spec:
@@ -1463,7 +1463,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 webhooks:
@@ -1507,7 +1507,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-0.10.0
+    chart: agones-0.11.0
     release: agones-manual
     heritage: Tiller
 webhooks:
@@ -1538,7 +1538,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones-manual
-    chart: "agones-0.10.0"
+    chart: "agones-0.11.0"
     release: "agones-manual"
     heritage: "Tiller"
 type: Opaque