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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Beyond Pretty — WordCamp Europe</title>
<meta name="description" content="Taking Design Beyond the Basics to Create Richer User Experiences">
<meta name="author" content="Eileen Violini">
<meta name="apple-mobile-web-app-capable" content="yes">
<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no">
<link rel="stylesheet" href="css/reveal.css">
<link rel="stylesheet" href="css/theme/beyondpretty.css" id="theme">
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css">
<!-- Theme used for syntax highlighting of code -->
<link rel="stylesheet" href="lib/css/zenburn.css">
<!-- Printing and PDF exports -->
<script>
var link = document.createElement( 'link' );
link.rel = 'stylesheet';
link.type = 'text/css';
link.href = window.location.search.match( /print-pdf/gi ) ? 'css/print/pdf.css' : 'css/print/paper.css';
document.getElementsByTagName( 'head' )[0].appendChild( link );
</script>
<!--[if lt IE 9]>
<script src="lib/js/html5shiv.js"></script>
<![endif]-->
</head>
<body>
<div class="reveal">
<!-- Any section element inside of this container is displayed as a slide -->
<div class="slides">
<section>
<h1>Beyond Pretty</h1>
<h3>Taking Design Beyond the Basics to Create Richer User Experiences</h3>
<p>
<small>Created by <a href="http://beyondpretty.design">It's Just Eileen</a> | <a href="http://sidetrack.studio">Sidetrack Studio</a></small>
</p>
</section>
<section>
<h2>Hello There</h2>
<p style="text-transform: uppercase;">
it's just eileen. i'm a designer and developer of user experiences and interfaces for wordpress websites and products. i'm a partner and founder at sidetrack studio and wpblockshop where take WordPress beyond the blog creating block-based solutions.
</p>
<div class="subtitle">
<ul class="social-icons">
<li><h5 style="color:#ED409F">itsjusteileen ❘</h5></li>
<li><h5 style="color:#ED409F"> beyond pretty</h5></li>
<li><a href="https://twitter.com/itsjusteileen"><i class="fa fa-twitter"></i></a></li>
<li><a href="https://github.com/itsjusteileen"><i class="fa fa-github"></i></a></li>
<li><a href="https://profiles.wordpress.org/itsjusteileen/"><i class="fa fa-wordpress"></i></a></li>
</ul>
</div> <!-- close subtitle -->
</section>
<section>
<h2>Intro</h2>
</section>
<section>
<section>
<span class="text-block">
what is design
</span>
</section>
<section data-background-transition="slide" data-background="assets/starry-night.jpg">
<span class="fragment fade-in">
<span class="fragment fade-out" style="background-color:#8C054F; padding: 1rem; font-family: 'Roboto Mono'; font-size: 5rem; text-transform: uppercase;">Not Pretty Pictures</span>
</span>
</section>
<section>
<img data-src="assets/book.jpg" alt="accordion block view" style="float:left;" >
<span class="fragment fade-in">
<span class="fragment fade-out" style="display something vertically centered">Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology.</span>
</p>
</section>
<section>
<p>
I like to say, design solves problems.
</p>
</section>
<section>
<p>
<span class="fragment fade-out">“Good design is actually a lot harder to notice than poor design, in part because good design fits our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”</br>
</br>
</br>Don Norman, The Design of Everyday Things</span>
</p>
</section>
<section>
<p style="font-size: 3rem">
TL:DR<br>Good design gets out of the way
</p>
</section>
<section>
<p style="font-size: 3rem">
These five principles can help us move our WordPress products #beyondpretty.
</p>
</section>
</section>
<!-- Beginning of presentation sections -->
<section data-transition="slide" data-background='#BC8912' data-background-transition="zoom">
<h1 class="lead">Hick's Law</h1>
</section>
<section>
<section data-background='#BC8912'>
<h5>hick's law states</h5>
<span class="fragment">The time it takes for a person to make a decision depends on the choices available.</span><br>
</section>
<section data-background='#BC8912'>
<h5>hick's law states</h5>
<span class="fragment">As the number of choices increases, the time to make a decision also increases.</span>
</section>
<section data-background-transition="slide" data-background="assets/hicks-law.jpg">
<span class="fragment fade-in">
<span class="fragment fade-out" style="background-color:#8C054F; padding: 1rem; font-family: 'Roboto Mono'; font-size: 5rem; text-transform: uppercase;">Overwhelmed</span>
</span>
</section>
<section data-background='#BC8912'>
<h3>Execution</h3><br>
<p class="fragment fade-in-then-semi-out">Categorizing choices</p>
<p class="fragment fade-in-then-semi-out">Limit choices</p>
</section>
<section data-background='#BC8912'>
<img width="1020px" height="600px" data-src="assets/hicks-law-navigation.png" alt="navigation example">
</section>
</section>
<section data-transition="slide" data-background='#4A154B' data-background-transition="zoom" >
<h1 class="lead">Zeigarnik Effect</h1>
</section>
<section>
<section data-background='#4A154B'>
<h5 class="light">zeigarnik effect states</h5>
<span class="fragment">People remember uncompleted or interrupted tasks better than completed tasks.</span>
</section>
<section data-background='#4A154B'>
<h3>Execution</h3>
<span class="fragment">Use progress bars for complex tasks to visually indicate when a task is incomplete, and thus increase the likelihood it will be completed.</span>
</section>
<section data-background='#4A154B'>
<img width="1020px" height="550px" data-src="assets/onboarding.png" alt="onboarding example">
</section>
</section>
<section data-transition="slide" data-background='#A81515' data-background-transition="zoom" >
<h1 class="lead">Gestalt Principles</h1>
</section>
<section>
<section data-background='#A81515'>
<h5 class="light">gestalt principles</h5>
<span class="fragment">Describe how humans typically see objects by grouping similar elements, recognizing patterns and simplifying complex images.</span>
</section>
<section data-background='#A81515'>
<h3>Similarity</h3>
<img width="1920px" height="500px" data-src="assets/similarity.jpg" alt="similarity">
</section>
<section data-background='#A81515'>
<h3>Symmetry</h3>
<img width="1920px" height="500px" data-src="assets/symmetry.jpg" alt="continuation">
</section>
<section data-background='#A81515'>
<h3>Proximity</h3>
<img width="1920px" height="500px" data-src="assets/continuity.jpg" alt="continuation">
</section>
<section data-background='#A81515'>
<h3>Common Region</h3>
<img width="1920px" height="500px" data-src="assets/common-region.jpg" alt="continuation">
</section>
<section data-background='#A81515'>
<h3>Peridoctiy</h3>
<img width="1920px" height="500px" data-src="assets/peridocity.jpg" alt="continuation">
</section>
</section>
<section data-transition="slide" data-background='#006F8E' data-background-transition="zoom" >
<h1 class="lead">Serial Position Effect </h1>
</section>
<section>
<section data-background='#006F8E'>
<h5>serial position effect states</h5>
<span class="fragment">Users have a propensity to best remember the first and last items in a series.</span>
</section>
<section data-background='#006F8E'>
<h3>Execution</h3><br>
<span class="fragment">Include Cues in the User Interface</span><br>
<br>
<span class="fragment">Maintain Task-relevant Information within the User Interface</span><br>
<br>
<span class="fragment">Emphasize Key Information in the Beginning and End</span><br>
<br>
<span class="fragment">Limit the Amount of Recall Required</span><br>
<br>
</section>
<section data-background='#006F8E'>
<img width="1920px" height="500px" data-src="assets/serial-position.jpg" alt="serial position example">
</section>
</section>
<section data-transition="slide" data-background='#8C054F' data-background-transition="zoom" >
<h1 class="lead">Miller's Law</h1>
</section>
<section>
<section data-background='#8C054F'>
<h5 class="light">miller's law states</h5>
<span class="fragment">The average person can only keep 7 (plus or minus 2) items in their working memory.</span>
</section>
<section data-background='#8C054F'>
<h3>execution</h3>
<p class="fragment">Break down large bands of information into manageable bites.</p>
</section>
<section data-background='#8C054F'>
<h3>for example</h3>
</section>
<section data-background='#8C054F'>
<img width="900px" height="600px" data-src="assets/millers-law.png" alt="plugin admin view">
</section>
</section>
</section>
<section style="text-align: left;">
<h1>Thank You</h1>
<p>
- <a href="https://design.sidetrack.studio">Design Journal</a> <br>
- <a href="https://github.com/itsjusteileen">Github</a>
</p>
<h5 style="color:#ED409F">itsjusteileen ❘ beyond pretty</h5>
</section>
<section >
<h1>Beyond Pretty</h1>
<p>Design is not about pretty pictures,<br>
it's about solving problems.<p>
<a href="https://beyondpretty.design">itsjusteileen</a> ❘ <a href="https://github.com/eviolini">WordCamp Europe 2020</a>
</section>
</div>
</div>
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