diff --git a/project/example_app/models.py b/project/example_app/models.py
index d357125e..32b4ff94 100644
--- a/project/example_app/models.py
+++ b/project/example_app/models.py
@@ -5,7 +5,7 @@
 
 
 class Product(models.Model):
-    photo = ImageField(upload_to=b'products')
+    photo = ImageField(upload_to='products')
 
     class Meta:
         abstract = True