diff --git a/Cargo.toml b/Cargo.toml
index 194c7a0..a3bdeaa 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -24,6 +24,10 @@ doc = false
 name = "the-big-red-button"
 path = "src/bin/the-big-red-button.rs"
 doc = false
+[[bin]]
+name = "opt-out"
+path = "src/bin/opt-out.rs"
+doc = false
 
 [dependencies]
 futures = "0.1.7"
diff --git a/migrations/20170205125626_add_visible_to_authors/down.sql b/migrations/20170205125626_add_visible_to_authors/down.sql
new file mode 100644
index 0000000..5a0b2b2
--- /dev/null
+++ b/migrations/20170205125626_add_visible_to_authors/down.sql
@@ -0,0 +1 @@
+ALTER TABLE authors DROP COLUMN visible;
diff --git a/migrations/20170205125626_add_visible_to_authors/up.sql b/migrations/20170205125626_add_visible_to_authors/up.sql
new file mode 100644
index 0000000..8287177
--- /dev/null
+++ b/migrations/20170205125626_add_visible_to_authors/up.sql
@@ -0,0 +1,3 @@
+ALTER TABLE authors ADD COLUMN visible BOOLEAN NOT NULL DEFAULT TRUE;
+
+CREATE INDEX authors_visible_idx ON authors(visible) WHERE visible = TRUE;
diff --git a/src/bin/opt-out.rs b/src/bin/opt-out.rs
new file mode 100644
index 0000000..e9f003d
--- /dev/null
+++ b/src/bin/opt-out.rs
@@ -0,0 +1,53 @@
+extern crate thanks;
+
+extern crate clap;
+
+extern crate diesel;
+
+#[macro_use]
+extern crate slog;
+extern crate slog_term;
+
+use clap::{App, Arg};
+use slog::DrainExt;
+
+use diesel::prelude::*;
+
+fn main() {
+    let matches = App::new("opt-out")
+        .about("mark an author as opted-out")
+        .arg(Arg::with_name("email")
+             .short("e")
+             .long("email")
+             .takes_value(true)
+             .required(true))
+        .arg(Arg::with_name("opt-in")
+             .long("opt-in")
+             .help("Use this to mark author as opted-in again"))
+        .get_matches();
+
+    let log = slog::Logger::root(slog_term::streamer().full().build().fuse(), o!("version" => env!("CARGO_PKG_VERSION")));
+
+    let visible = matches.is_present("opt-in");
+
+    match matches.value_of("email") {
+        Some(email) => opt_out(&log, email, visible),
+        None => error!(log, "No email specified")
+    };
+}
+
+fn opt_out(log: &slog::Logger, author_email: &str, new_visible: bool) {
+    use thanks::schema::authors::dsl::*;
+    use thanks::models::Author;
+    let connection = thanks::establish_connection();
+
+    diesel::update(authors.filter(email.eq(author_email)))
+        .set(visible.eq(new_visible))
+        .get_result::<Author>(&connection)
+        .expect(&format!("Unable to find author with email {}", author_email));
+
+    match new_visible {
+        true => info!(log, "Opted-in author with email: {}", author_email),
+        false => info!(log, "Opted-out author with email: {}", author_email),
+    }
+}
diff --git a/src/models.rs b/src/models.rs
index 1517eac..afc7d0a 100644
--- a/src/models.rs
+++ b/src/models.rs
@@ -32,6 +32,7 @@ pub struct Author {
     pub id: i32,
     pub name: String,
     pub email: String,
+    pub visible: bool,
 }
 
 use super::schema::projects;