diff --git a/pkg/publish/kind/write.go b/pkg/publish/kind/write.go
index f5cf9d19ba..55927fa9e6 100644
--- a/pkg/publish/kind/write.go
+++ b/pkg/publish/kind/write.go
@@ -69,7 +69,7 @@ func Write(ctx context.Context, tag name.Tag, img v1.Image) error {
 		})
 
 		var buf bytes.Buffer
-		cmd := n.CommandContext(ctx, "ctr", "--namespace=k8s.io", "images", "import", "-").SetStdin(pr)
+		cmd := n.CommandContext(ctx, "ctr", "--namespace=k8s.io", "images", "import", "--all-platforms", "-").SetStdin(pr)
 		cmd.SetStdout(&buf)
 		cmd.SetStderr(&buf)
 		if err := cmd.Run(); err != nil {
diff --git a/pkg/publish/kind/write_test.go b/pkg/publish/kind/write_test.go
index b5955d2f9b..02520722f7 100644
--- a/pkg/publish/kind/write_test.go
+++ b/pkg/publish/kind/write_test.go
@@ -57,7 +57,7 @@ func TestWrite(t *testing.T) {
 		}
 		c := n.cmds[0]
 
-		if got, want := c.cmd, "ctr --namespace=k8s.io images import -"; got != want {
+		if got, want := c.cmd, "ctr --namespace=k8s.io images import --all-platforms -"; got != want {
 			t.Fatalf("c.cmd = %s, want %s", got, want)
 		}
 	}