diff --git a/src/Illuminate/Notifications/Messages/SimpleMessage.php b/src/Illuminate/Notifications/Messages/SimpleMessage.php
index 25187ecc1d39..03bfa8893bf7 100644
--- a/src/Illuminate/Notifications/Messages/SimpleMessage.php
+++ b/src/Illuminate/Notifications/Messages/SimpleMessage.php
@@ -20,6 +20,14 @@ class SimpleMessage
      */
     public $subject;
 
+    /**
+     * Greeting at the beginning of the notification.
+     * If null, a greeting depending on the level will be displayed.
+     *
+     * @var string|null
+     */
+    public $greeting = null;
+
     /**
      * The "intro" lines of the notification.
      *
@@ -98,6 +106,19 @@ public function subject($subject)
         return $this;
     }
 
+    /**
+     * Set the greeting of the notification.
+     *
+     * @param  string  $greeting
+     * @return $this
+     */
+    public function greeting($greeting)
+    {
+        $this->greeting = $greeting;
+
+        return $this;
+    }
+
     /**
      * Add a line of text to the notification.
      *
@@ -168,6 +189,7 @@ public function toArray()
         return [
             'level' => $this->level,
             'subject' => $this->subject,
+            'greeting' => $this->greeting,
             'introLines' => $this->introLines,
             'outroLines' => $this->outroLines,
             'actionText' => $this->actionText,
diff --git a/src/Illuminate/Notifications/resources/views/email-plain.blade.php b/src/Illuminate/Notifications/resources/views/email-plain.blade.php
index f5b35c0115bf..4c48197e01d6 100644
--- a/src/Illuminate/Notifications/resources/views/email-plain.blade.php
+++ b/src/Illuminate/Notifications/resources/views/email-plain.blade.php
@@ -1,4 +1,11 @@
-{{ $level == 'error' ? 'Whoops!' : 'Hello!' }}
+<?php
+if ($greeting !== null) {
+    echo e($greeting);
+} else {
+    echo $level == 'error' ? 'Whoops!' : 'Hello!';
+}
+
+?>
 
 <?php
 
diff --git a/src/Illuminate/Notifications/resources/views/email.blade.php b/src/Illuminate/Notifications/resources/views/email.blade.php
index 65397fbbe650..455dc9cc0954 100644
--- a/src/Illuminate/Notifications/resources/views/email.blade.php
+++ b/src/Illuminate/Notifications/resources/views/email.blade.php
@@ -84,10 +84,14 @@
                                     <td style="{{ $fontFamily }} {{ $style['email-body_cell'] }}">
                                         <!-- Greeting -->
                                         <h1 style="{{ $style['header-1'] }}">
-                                            @if ($level == 'error')
-                                                Whoops!
+                                            @if ($greeting !== null)
+                                                {{ $greeting }}
                                             @else
-                                                Hello!
+                                                @if ($level == 'error')
+                                                    Whoops!
+                                                @else
+                                                    Hello!
+                                                @endif
                                             @endif
                                         </h1>