pbs-bidders.md

layout	title	description	sidebarType
page_v2	Prebid Server Bidder Params	Documentation on bidders' params	5

Prebid Server Bidder Params

This page contains documentation on the specific parameters required by each supported bidder. These docs only apply to Prebid Server bidders. For Prebid.js bidders see the Prebid.js Bidders page.

For each bidder listed below, you'll find the following information:

{: .table .table-bordered .table-striped } | Features | A table of features supported by the adapter. | | "Send All Bids" Ad Server Keys | Used for sending all bids to the ad server, as described in Send All Bids to the Ad Server | | Bid Params | Ad request parameters required by a given bidder, such as the tag ID, site ID, or query string parameters |

You can also download the full CSV data file.

{% assign bidder_pages = site.pages | where: "layout", "bidder" | where: "pbs", true %}

{: .alert.alert-warning :} Publishers are advised to check with legal counsel before doing business with any particular bidder.

Prebid Server Bidder List

{% for page in bidder_pages %}
• {{ page.title }}
{% endfor %}

Bidder Documentation

{% for page in bidder_pages %}

{{ page.title }}

Features

{: .table .table-bordered .table-striped } | Bidder Code | {{ page.biddercode }} | Prebid.org Member | {% if page.prebid_member == true %}yes{% else %}no{% endif %} | | Media Types | {% unless page.media_types contains 'no-display' %}display{% endunless %}{% if page.media_types contains 'video' %},{% endif %}{% if page.media_types contains 'video' %} video{% endif %}{% if page.media_types != "no-display, native" and page.media_types contains 'native' %}, native{% endif %}{% if page.media_types == "no-display, native" %}native{% endif %} | GDPR TCF Support | {% if page.gdpr_supported == true %}yes{% else %}no{% endif %} | | User IDs | {% if page.userIds and page.userIds != '' %}{{page.userIds}}{% else %}none{% endif %} | USP/CCPA Support | {% if page.usp_supported == true %}yes{% else %}no{% endif %} | | Supply Chain Support | {% if page.schain_supported == true %}yes{% else %}no{% endif %} | COPPA Support | {% if page.coppa_supported == true %}yes{% else %}no{% endif %} | | Demand Chain Support | {% if page.dchain_supported == true %}yes{% else %}no{% endif %} | Safeframes OK | {% if page.safeframes_ok and page.safeframes_ok == false %}no{% elsif page.safeframes_ok and page.safeframes_ok == true %}yes{% else %}check with bidder{% endif %} | | Supports Deals | {% if page.deals_supported and page.deals_supported == false %}no{% else %}yes{% endif %} | Prebid.js Adapter | {% if page.pbjs == true %}yes{% else %}no{% endif %} | | Mobile App Support | {% if page.pbs_app_supported and page.pbs_app_supported == false %}no{% elsif page.pbs_app_supported and page.pbs_app_supported == true %}yes{% else %}check with bidder{% endif %} | Prebid Server Adapter | yes | | Floors Support | {% if page.floors_supported == false %}no{% elsif page.floors_supported == true %}yes{% else %}check with bidder{% endif %} | First Party Data Support | {% if page.fpd_supported == true %}yes{% elsif page.fpd_supported == false %}no{% else %}check with bidder{% endif %} | | Multi Format Support | {% if page.multiformat_supported %}{{page.multiformat_supported}}{% else %}check with bidder{% endif %} | | |

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

{: .table .table-bordered .table-striped } | {{ "hb_pb_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_bidder_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_adid_" | append: page.biddercode | slice: 0,20 }} | | {{ "hb_size_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_source_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_format_" | append: page.biddercode | slice: 0,20 }} | | {{ "hb_cache_host_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_cache_id_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_uuid_" | append: page.biddercode | slice: 0,20 }} | | {{ "hb_cache_path_" | append: page.biddercode | slice: 0,20 }} | {{ "hb_deal_" | append: page.biddercode | slice: 0,20 }} | |

{% if page.prevBiddercode %}

This bidder previously had a bidder code of {{ page.prevBiddercode }}, but prefers new configurations to use {{ page.biddercode }}.

{% endif %}

{{ page.content }}

{% endfor %}