diff --git a/Composer/packages/client/__tests__/pages/botProjectsSettings/PublishTarget.test.tsx b/Composer/packages/client/__tests__/pages/botProjectsSettings/PublishTarget.test.tsx
index 7507ead65c..07902a39da 100644
--- a/Composer/packages/client/__tests__/pages/botProjectsSettings/PublishTarget.test.tsx
+++ b/Composer/packages/client/__tests__/pages/botProjectsSettings/PublishTarget.test.tsx
@@ -43,6 +43,6 @@ describe('Publish Target', () => {
     act(() => {
       fireEvent.click(addNewPublishProfile);
     });
-    expect(getByText('Add new publishing profile')).toBeInTheDocument();
+    expect(getByText('Create a publishing profile')).toBeInTheDocument();
   });
 });
diff --git a/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx b/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx
index ecd9d3f695..748aaf62b0 100644
--- a/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx
+++ b/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx
@@ -38,6 +38,17 @@ const Page = {
   ConfigProvision: Symbol('config'),
 };
 
+const formatDialogTitle = (current) => {
+  return {
+    title: current ? formatMessage('Edit publishing profile') : formatMessage('Create a publishing profile'),
+    subText: formatMessage(
+      'To test, run and publish your bot, it needs Azure resources such as app registration, hosting and channels.' +
+        ' Other resources, such as language understanding and storage are optional.' +
+        ' A publishing profile contains all of the information necessary to provision and publish your bot, including its Azure resources.'
+    ),
+  };
+};
+
 export const PublishProfileDialog: React.FC<PublishProfileDialogProps> = (props) => {
   const {
     current,
@@ -54,14 +65,10 @@ export const PublishProfileDialog: React.FC<PublishProfileDialogProps> = (props)
   const [page, setPage] = useState(Page.ProfileForm);
   const [publishSurfaceStyles, setStyles] = useState(defaultPublishSurface);
   const { provisionToTarget, addNotification } = useRecoilValue(dispatcherState);
-
-  const [dialogTitle, setTitle] = useState({
-    title: current ? formatMessage('Edit publishing profile') : formatMessage('Add new publishing profile'),
-    subText: formatMessage('A publishing profile provides the secure connectivity required to publish your bot. '),
-  });
-
   const [selectedType, setSelectType] = useState<PublishType | undefined>();
 
+  const [dialogTitle, setTitle] = useState(formatDialogTitle(current));
+
   useEffect(() => {
     const ty = types.find((t) => t.name === current?.item.type);
     setSelectType(ty);
@@ -89,10 +96,7 @@ export const PublishProfileDialog: React.FC<PublishProfileDialogProps> = (props)
     PluginAPI.publish.closeDialog = closeDialog;
     PluginAPI.publish.onBack = () => {
       setPage(Page.ProfileForm);
-      setTitle({
-        title: current ? formatMessage('Edit publishing profile') : formatMessage('Add new publishing profile'),
-        subText: formatMessage('A publishing profile provides the secure connectivity required to publish your bot. '),
-      });
+      setTitle(formatDialogTitle(current));
     };
     PluginAPI.publish.getTokenFromCache = () => {
       return {
diff --git a/Composer/packages/lib/ui-shared/src/components/ProvisionHandoff/ProvisionHandoff.tsx b/Composer/packages/lib/ui-shared/src/components/ProvisionHandoff/ProvisionHandoff.tsx
index ad0169667b..c1372011c9 100644
--- a/Composer/packages/lib/ui-shared/src/components/ProvisionHandoff/ProvisionHandoff.tsx
+++ b/Composer/packages/lib/ui-shared/src/components/ProvisionHandoff/ProvisionHandoff.tsx
@@ -59,9 +59,7 @@ export const ProvisionHandoff = (props: ProvisionHandoffProps) => {
         </div>
       )}
       <div>
-        <Text style={{ fontSize: FontSizes.size14, fontWeight: 600 }}>
-          {formatMessage('Instructions for your Azure admin')}
-        </Text>
+        <Text style={{ fontSize: FontSizes.size14, fontWeight: 600 }}>{formatMessage('Instructions')}</Text>
         <IconButton
           ariaLabel={formatMessage('Copy Icon')}
           menuIconProps={{ iconName: 'Copy' }}
diff --git a/Composer/packages/server/src/locales/en-US.json b/Composer/packages/server/src/locales/en-US.json
index 8730b7d890..2bf4c2466a 100644
--- a/Composer/packages/server/src/locales/en-US.json
+++ b/Composer/packages/server/src/locales/en-US.json
@@ -53,9 +53,6 @@
   "a_publishing_profile_provides_the_secure_connectiv_860d7d48": {
     "message": "A publishing profile provides the secure connectivity required to publish your bot."
   },
-  "a_publishing_profile_provides_the_secure_connectiv_e203980e": {
-    "message": "A publishing profile provides the secure connectivity required to publish your bot. "
-  },
   "a_schema_or_form_is_the_list_of_properties_your_bo_8e107996": {
     "message": "A schema, or form, is the list of properties your bot will collect."
   },
@@ -98,8 +95,8 @@
   "action_unfocused_18a2800e": {
     "message": "Action unfocused"
   },
-  "actions_are_the_main_component_of_a_trigger_they_a_767485a9": {
-    "message": "Actions are the main component of a trigger, they are what enable your bot to take action whether in response to user input or any other event that may occur."
+  "actions_are_the_main_component_of_a_trigger_they_a_8e3af9b9": {
+    "message": "Actions are the main component of a trigger; they are what enable your bot to take action whether in response to user input or any other event that may occur."
   },
   "actions_copied_2821ab27": {
     "message": "Actions copied"
@@ -221,9 +218,6 @@
   "add_new_propertyname_bedf7dc6": {
     "message": "Add new { propertyName }"
   },
-  "add_new_publishing_profile_95980909": {
-    "message": "Add new publishing profile"
-  },
   "add_new_question_85612b7f": {
     "message": "Add new question"
   },
@@ -1136,8 +1130,8 @@
   "description_436c48d7": {
     "message": "Description"
   },
-  "development_resources_e5c7c3d5": {
-    "message": "Development Resources"
+  "development_resources_67364176": {
+    "message": "Development resources"
   },
   "diagnostic_description_msg_9ddd1be": {
     "message": "Diagnostic Description { msg }"
@@ -1943,8 +1937,8 @@
   "install_the_update_and_restart_composer_fac30a61": {
     "message": "Install the update and restart Composer."
   },
-  "instructions_for_your_azure_admin_aa780628": {
-    "message": "Instructions for your Azure admin"
+  "instructions_2f88ee72": {
+    "message": "Instructions"
   },
   "integer_7f378275": {
     "message": "integer"
@@ -2027,6 +2021,9 @@
   "keys_must_be_unique_2028cef3": {
     "message": "Keys must be unique"
   },
+  "knowledge_base_31e6868e": {
+    "message": "Knowledge base"
+  },
   "knowledge_base_name_7d83bbe4": {
     "message": "Knowledge base name"
   },
@@ -2771,9 +2768,6 @@
   "project_readme_68f88d88": {
     "message": "Project Readme"
   },
-  "project_settings_42fe3f68": {
-    "message": "Project settings"
-  },
   "prompt_configurations_ab47cd3f": {
     "message": "Prompt Configurations"
   },
@@ -3836,6 +3830,9 @@
   "to_run_this_bot_composer_needs_net_core_sdk_d1551038": {
     "message": "To run this bot, Composer needs .NET Core SDK."
   },
+  "to_test_run_and_publish_your_bot_it_needs_azure_re_e33d8fd": {
+    "message": "To test, run and publish your bot, it needs Azure resources such as app registration, hosting and channels. Other resources, such as language understanding and storage are optional. A publishing profile contains all of the information necessary to provision and publish your bot, including its Azure resources."
+  },
   "to_understand_natural_language_input_and_direct_th_fc982d4a": {
     "message": "To understand natural language input and direct the conversation flow, your bot needs a language understanding service. "
   },
diff --git a/extensions/azurePublish/src/components/ChooseProvisionAction.tsx b/extensions/azurePublish/src/components/ChooseProvisionAction.tsx
index a4614ec9fb..8b6380d16b 100644
--- a/extensions/azurePublish/src/components/ChooseProvisionAction.tsx
+++ b/extensions/azurePublish/src/components/ChooseProvisionAction.tsx
@@ -79,13 +79,16 @@ const CreateActionContent = () => {
       <Summary>
         <Text>
           {formatMessage(
-            'Select this option when you want to provision new Azure resources and publish a bot. A subscription to '
+            'Select this option when you want to provision new Azure resources and publish a bot. A subscription to'
           )}
         </Text>
+        &nbsp;
         <LearnMoreLink href="https://aka.ms/azureSignUpPage" target="_blank">
           {formatMessage('Microsoft Azure')}
         </LearnMoreLink>
-        <Text>{formatMessage(' is required. ')}</Text>
+        &nbsp;
+        <Text>{formatMessage('is required.')}</Text>
+        &nbsp;
         <LearnMoreLink href="https://aka.ms/composer-publish-bot#create-new-azure-resources" target="_blank">
           {formatMessage('Learn more')}
         </LearnMoreLink>
@@ -100,24 +103,29 @@ const CreateActionContent = () => {
         <Instruction>
           <InstructionTitle>{formatMessage('Step 2')}</InstructionTitle>
           <InstructionDetails>
-            <Text>
-              {formatMessage(
-                'Select tenant and subscription, enter resource group name and resource name, and select region.'
-              )}
-            </Text>
+            <Text>{formatMessage('Select Azure subscription and resource group name')}</Text>
           </InstructionDetails>
         </Instruction>
         <Instruction>
           <InstructionTitle>{formatMessage('Step 3')}</InstructionTitle>
           <InstructionDetails>
-            <Text>
-              {formatMessage(
-                'Review and create new resources. Once provisioned these resources will be available in your Azure portal.'
-              )}
-            </Text>
+            <Text>{formatMessage('Select and name your new resources')}</Text>
+          </InstructionDetails>
+        </Instruction>
+        <Instruction>
+          <InstructionTitle>{formatMessage('Step 4')}</InstructionTitle>
+          <InstructionDetails>
+            <Text>{formatMessage('Review and confirm resources to be created')}</Text>
           </InstructionDetails>
         </Instruction>
       </Details>
+      <Summary>
+        <Text>{formatMessage('Once provisioned, your new resources will be available in the Azure portal.')}</Text>
+        &nbsp;
+        <LearnMoreLink href="https://aka.ms/composer-publish-bot#create-new-azure-resources" target="_blank">
+          {formatMessage('Learn More')}
+        </LearnMoreLink>
+      </Summary>
     </Content>
   );
 };
@@ -125,15 +133,19 @@ const CreateActionContent = () => {
 const ImportActionContent = () => {
   return (
     <Content>
-      <Title>{formatMessage('Import existing resources')}</Title>
+      <Title>{formatMessage('Use existing resources')}</Title>
       <Summary>
         <p>
-          <Text>{formatMessage('Select this option to import existing Azure resources and publish a bot.')}</Text>
+          <Text>
+            {formatMessage(
+              'Select this option if you have access to existing Azure resources and their associated values.'
+            )}
+          </Text>
         </p>
         <p>
           <Text>
             {formatMessage(
-              'Edit the JSON file in the Publish Configuration field. You will need to find the values of associated resources in your Azure portal. A list of required and optional resources may include:'
+              'Copy and paste the JSON file containing the values of your existing Azure resources, from the Azure portal. This file includes values for some or all of the following:'
             )}
           </Text>
         </p>
diff --git a/extensions/azurePublish/src/components/azureProvisionDialog.tsx b/extensions/azurePublish/src/components/azureProvisionDialog.tsx
index 01f2b43433..2acdeaa4d2 100644
--- a/extensions/azurePublish/src/components/azureProvisionDialog.tsx
+++ b/extensions/azurePublish/src/components/azureProvisionDialog.tsx
@@ -167,9 +167,9 @@ const DialogTitle = {
     ),
   },
   REVIEW: {
-    title: formatMessage('Review & create'),
+    title: formatMessage('Review resources to be created'),
     subText: formatMessage(
-      'Please review the resources that will be created for your bot. Once these resources are provisioned, they will be available in your Azure portal.'
+      'The following resources will be created and provisioned for your bot. Once provisioned, they will be available in the Azure portal.'
     ),
   },
   CONFIG_RESOURCES: {
@@ -376,8 +376,9 @@ export const AzureProvisionDialog: React.FC = () => {
     } --createLuisResource=${createLuisResource} --createLuisAuthoringResource=${createLuisAuthoringResource} --createCosmosDb=${createCosmosDb} --createStorage=${createStorage} --createAppInsights=${createAppInsights} --createQnAResource=${createQnAResource}`;
 
     const instructions = formatMessage(
-      'I am working on a Microsoft Bot Framework project, and I now require some Azure resources to be created.' +
-        ' Please follow the instructions below to create these resources and provide them to me.\n\n' +
+      'I am creating a conversational experience using Microsoft Bot Framework project.' +
+        ' For my project to work, Azure resources, including app registration, hosting, channels, Language Understanding, and QnA Maker, are required.' +
+        ' Below are the steps to create these resources.\n\n' +
         '1. Follow the instructions at the link below to run the provisioning command (seen below)\n' +
         '2. Copy and paste the resulting JSON and securely share it with me.\n\n' +
         'Provisoning Command:\n' +
@@ -1315,12 +1316,12 @@ export const AzureProvisionDialog: React.FC = () => {
     <Fragment>
       <ProvisionHandoff
         developerInstructions={formatMessage(
-          'Copy and share the following information with your Azure admin to provision resources on your behalf.'
+          'If Azure resources and subscription are managed by others, use the following information to request creation of the resources that you need to build and run your bot.'
         )}
         handoffInstructions={handoffInstructions}
         hidden={!showHandoff}
         learnMoreLink="https://aka.ms/how-to-complete-provision-handoff"
-        title={formatMessage('Share resource request')}
+        title={formatMessage('Generate instructions for Azure administrator')}
         onBack={() => {
           setShowHandoff(false);
         }}
diff --git a/extensions/azurePublish/src/node/resourceTypes.ts b/extensions/azurePublish/src/node/resourceTypes.ts
index 968a9bb1d4..072bec629a 100644
--- a/extensions/azurePublish/src/node/resourceTypes.ts
+++ b/extensions/azurePublish/src/node/resourceTypes.ts
@@ -28,7 +28,7 @@ export const AzureResourceDefinitions = {
   },
   [AzureResourceTypes.BOT_REGISTRATION]: {
     description:
-      'Your own Bot hosted where you want, registered with the Azure Bot Service. Build, connect, and manage Bots to interact with your users wherever they are - from your app or website to Cortana, Skype, Messenger and many other services.',
+      'When registered with the Azure Bot Service, you can host your bot in any environment and enable customers from a variety of channels, such as your app or website, Direct Line Speech, Microsoft Teams and more.',
     text: 'Microsoft Bot Channels Registration',
     tier: 'F0',
     group: hostingGroupName,
@@ -58,8 +58,7 @@ export const AzureResourceDefinitions = {
     key: AzureResourceTypes.COSMOSDB,
   },
   [AzureResourceTypes.APPINSIGHTS]: {
-    description:
-      'Application performance, availability and usage information at your fingertips. Used for Bot chatting data analyzing.',
+    description: 'Application Insights allows you to monitor and analyze usage and performance of your bot.',
     text: 'Application Insights',
     tier: 'Pay as you go',
     group: hostingGroupName,
@@ -83,7 +82,7 @@ export const AzureResourceDefinitions = {
   },
   [AzureResourceTypes.BLOBSTORAGE]: {
     description:
-      'Microsoft Azure provides scalable, durable cloud storage, backup, and recovery solutions for any data, big or small. Used for bot transcripts logging.',
+      'Azure blob storage provides scalable cloud storage, backup and recovery solutions for any data, including bot transcript logs.',
     text: 'Azure Blob Storage',
     tier: 'Standard_LRS',
     group: hostingGroupName,
@@ -91,7 +90,7 @@ export const AzureResourceDefinitions = {
   },
   [AzureResourceTypes.QNA]: {
     description:
-      'QnA Maker is a cloud-based API service that lets you create a conversational question-and-answer layer over your existing data. Use it to build a knowledge base by extracting questions and answers from your content, including FAQs, manuals, and documents. ',
+      'QnA Maker is a cloud-based API service that lets you create a conversational question-and-answer layer over your existing data. Use it to build a knowledge base by extracting questions and answers from your content, including FAQs, manuals, and documents.',
     text: 'Microsoft QnA Maker',
     tier: 'S0 Standard',
     group: cognitiveServicesGroupName,
diff --git a/extensions/pvaPublish/src/components/pvaDialog.spec.tsx b/extensions/pvaPublish/src/components/pvaDialog.spec.tsx
index eadcaf4d44..8fadbf1cc4 100644
--- a/extensions/pvaPublish/src/components/pvaDialog.spec.tsx
+++ b/extensions/pvaPublish/src/components/pvaDialog.spec.tsx
@@ -9,5 +9,5 @@ import { PVADialog } from './pvaDialog';
 it('should render', async () => {
   render(<PVADialog />);
 
-  expect(screen.getByText('Publish your bot assets from Composer directly into Power Virtual Agents.')).toBeTruthy();
+  expect(screen.getByText('Publish directly from Bot Framework Composer to Power Virtual Agents.')).toBeTruthy();
 });
diff --git a/extensions/pvaPublish/src/components/pvaDialog.tsx b/extensions/pvaPublish/src/components/pvaDialog.tsx
index d65411a8db..64a88d3582 100644
--- a/extensions/pvaPublish/src/components/pvaDialog.tsx
+++ b/extensions/pvaPublish/src/components/pvaDialog.tsx
@@ -261,7 +261,7 @@ export const PVADialog: FC = () => {
           </p>
           <Separator styles={{ root: { width: '50%' } }} />
           <p style={{ textAlign: 'center', fontWeight: 500 }}>
-            {formatMessage('Publish your bot assets from Composer directly into Power Virtual Agents.')}
+            {formatMessage('Publish directly from Bot Framework Composer to Power Virtual Agents.')}
           </p>
           <i
             style={{
diff --git a/extensions/pvaPublish/src/node/index.ts b/extensions/pvaPublish/src/node/index.ts
index 4b3f7a18e4..3991df657f 100644
--- a/extensions/pvaPublish/src/node/index.ts
+++ b/extensions/pvaPublish/src/node/index.ts
@@ -10,7 +10,7 @@ function initialize(registration: IExtensionRegistration) {
   setLogger(registration.log);
   const extension = {
     name: 'pva-publish-composer',
-    description: 'Publish bot to Power Virtual Agents',
+    description: 'Publish to Microsoft Power Virtual Agents',
     bundleId: 'publish',
     getHistory: history,
     getStatus,