diff --git a/en/landing.ftl b/en/landing.ftl
index 9c57c7b6..2efc9da8 100644
--- a/en/landing.ftl
+++ b/en/landing.ftl
@@ -70,10 +70,27 @@ plan-matrix-heading-plan-bundle-2 = Add { -brand-name-vpn } protection
# Feature Breakdowns
+plan-matrix-feature-email-masks = Email masks to protect your real email address
+plan-matrix-feature-browser-extension = Browser extension to use { -brand-name-relay } on any site
+plan-matrix-feature-email-tracker-removal = Remove email trackers
+plan-matrix-feature-promo-email-blocking = Block promotional emails
+plan-matrix-feature-email-subdomain = { -brand-name-relay } email domain to create masks on-the-go
+plan-matrix-feature-email-reply = Reply to emails anonymously
plan-matrix-feature-phone-mask = Phone mask to protect your real phone number
plan-matrix-feature-vpn = { -brand-name-vpn } protection from { -brand-name-mozilla-vpn }
plan-matrix-feature-list-email-masks-unlimited = Unlimited email masks
+# Feature Breakdowns Mobile (Shorter than desktop strings)
+
+plan-matrix-feature-mobile-email-masks = Email masks
+plan-matrix-feature-mobile-browser-extension = Browser extension
+plan-matrix-feature-mobile-email-tracker-removal = Remove email trackers
+plan-matrix-feature-mobile-promo-email-blocking = Block promotional emails
+plan-matrix-feature-mobile-email-subdomain = Unique { -brand-name-relay } email domain
+plan-matrix-feature-mobile-email-reply = Reply to emails anonymously
+plan-matrix-feature-mobile-phone-mask = Protect your real phone number
+plan-matrix-feature-mobile-vpn = Access to { -brand-name-mozilla-vpn }
+
# Plan Details
plan-matrix-heading-price = Price
@@ -101,6 +118,43 @@ plan-matrix-sign-up = Sign Up
plan-matrix-get-relay-cta = Get { -brand-name-relay }
plan-matrix-join-waitlist = Join the Waitlist
+# Item 1
+
+highlighted-features-section-unlimited-masks-headline = Create unlimited email masks
+# Variables:
+# $mask_limit (number) - the number of masks included with a particular plan
+highlighted-features-section-unlimited-masks-body = Everyone gets { $mask_limit } email masks for free.
+ But with { -brand-name-relay-premium }, you can generate as many masks as you need to help protect your email inbox
+ from spammers, hackers, and online trackers.
+
+# Item 2
+
+highlighted-features-section-masks-on-the-go-headline = Instantly create masks on the go
+# Variables:
+# $mozmail (string): domain used by Relay masks (mozmail.com)
+highlighted-features-section-masks-on-the-go-body = { -brand-name-relay-premium } gives you a unique { -brand-name-relay } email domain so you can instantly
+ create new masks anywhere you are. Simply add any word or phrase before the @ symbol. At a restaurant? Use restaurant@yourdomain.{ $mozmail }.
+ Shopping? Try shop@yourdomain.{ $mozmail }.
+
+# Item 3
+
+highlighted-features-section-replying-headline = Reply to emails & texts anonymously
+highlighted-features-section-replying-body = { -brand-name-relay-premium } lets you respond to emails from your
+ masked email account, so senders will never know your real email address. With phone masking, you can reply
+ to texts from your masked phone number to protect your real number.
+
+# Item 4
+
+highlighted-features-section-block-promotions-headline = Block promotional emails
+highlighted-features-section-block-promotions-body = With { -brand-name-relay-premium }, you can block promotional emails from reaching your
+ inbox while still receiving emails like receipts or shipping information.
+
+# Item 5
+
+highlighted-features-section-remove-trackers-headline = Remove email trackers
+highlighted-features-section-remove-trackers-body = { -brand-name-relay } can remove common email trackers from any emails forwarded to you, helping
+ you stay invisible to trackers and advertisers.
+
## REVIEWS SECTION
landing-reviews-add-ons = Add-ons
diff --git a/en/onboarding.ftl b/en/onboarding.ftl
index ab6f0836..b311ccab 100644
--- a/en/onboarding.ftl
+++ b/en/onboarding.ftl
@@ -7,6 +7,14 @@
multi-part-onboarding-premium-welcome-headline = Welcome to { -brand-name-relay-premium }
multi-part-onboarding-premium-welcome-subheadline-2 = Let’s set you up to get the most out of your { -brand-name-premium } account.
multi-part-onboarding-premium-welcome-feature-headline = With { -brand-name-firefox-relay-premium }, you get:
+multi-part-onboarding-premium-welcome-feature-headline-unlimited-email-masks = Unlimited email masks
+multi-part-onboarding-premium-welcome-feature-body-unlimited-email-masks = Enhance your privacy and security with a unique mask for every site
+multi-part-onboarding-premium-welcome-feature-headline-create-masks-on-the-go = Instantly create masks on-the-go
+multi-part-onboarding-premium-welcome-feature-body-create-masks-on-the-go = Get a unique { -brand-name-relay } email domain for instant, easy-to-remember mask creation
+multi-part-onboarding-premium-welcome-feature-headline-custom-inbox-controls = Custom inbox controls
+multi-part-onboarding-premium-welcome-feature-body-custom-inbox-controls = Control the type of emails that get forwarded to your inbox
+multi-part-onboarding-premium-welcome-feature-headline-anonymous-replies = Anonymous replies
+multi-part-onboarding-premium-welcome-feature-body-anonymous-replies = Respond to forwarded emails without sharing your real email address
multi-part-onboarding-premium-welcome-feature-cta = Set up { -brand-name-relay-premium }
multi-part-onboarding-premium-welcome-subheadline = Now you can control what hits your inbox, one email at a time.