Get expected snippet usage numbers

[jbuck]

@secretrobotron is going to help us distil some targets to use for number of expected simultaneous users. We currently expect to have 50k downloads from snippet traffic. We should try to break down web vs app users too, since they use the API differently.

[secretrobotron]

More data...

From @HPaulJohnson:

on last week’s email we got 1K clicks on the activity

So, we can expect ~1k downloads in the next week or two.

@adamlofting do you have more insight yet? Can we measure conversion with the current Webmaker app setup?

[adamlofting]

I've not seen the email, so have a few questions.

• When was it sent?
• Did it link to beta.webmaker.org, or direct to play store?
• Did we include any GA tracking parameters on the target URLs?

To get a current picture of 'Active users' for the mobile app, see:

• https://www.google.com/analytics/web/?hl=en#report/app-visitors-actives/a49796218w86059054p97402987/%3F_.goalOption%3D8/

[secretrobotron]

Just summarize:

• 1 day active users: 311
• 7 day active users: 2,038
• 14 day active users: 3,562
• 30 day active users: 7,828

---

• ~4 screens/session
• 23.42% new sessions

That's avg from the last month, I think. I'm guessing it's really hard to extrapolate from those numbers to snippet flood, but maybe we can use it as a baseline.

@adamlofting let's check with @HPaulJohnson and @KevZawacki to find out about that email.

[ashleygwilliams]

this is great stuff! i've spoke with @adamlofting about getting GA creds so that will help too! thanks everyone!

[adamlofting]

We don't know what the snippet response rate is going to be like yet, or what the conversation rate will be from desktop ad to Android install, but looking at our early model with guesstimates, we hope for ~8,000 active users from a couple of weeks of snippet airtime.

Given retention drop-off, this 'currently active' number can creep up a bit if the snippet keeps running for longer than two weeks. So let's say 10k active users in a single day would be a huge success.

Usage by hour of day is actually pretty evenly distributed right now. So that's not a huge number of simultaneous users if you look at any given 5 minute period of the day.

Is that good enough for current planning?