diff --git a/privaterelay/locales/en-us/privaterelay/app.ftl b/privaterelay/locales/en-us/privaterelay/app.ftl
index bdcbc2f9df..19397e880a 100644
--- a/privaterelay/locales/en-us/privaterelay/app.ftl
+++ b/privaterelay/locales/en-us/privaterelay/app.ftl
@@ -2,7 +2,8 @@
# License, v. 2.0. If a copy of the MPL was not distributed with this
# file, You can obtain one at http://mozilla.org/MPL/2.0/.
-# Brands
+## Brands
+
# Dev Note: When adding to this section, use this file for naming conventions: https://github.com/mozilla/bedrock/blob/master/l10n/en/brands.ftl
-brand-name-firefox = Firefox
@@ -55,8 +56,9 @@ mobileCloseBentoButtonTitle = Close menu
## Home Page - https://dev.fxprivaterelay.nonprod.cloudops.mozgcp.net/
home-hero-headline = Hide your real email address to help protect your identity
-home-hero-copy = { -brand-name-firefox-relay } makes it easy to create aliases, randomly generated email addresses that forward to your real inbox. Use it to protect your online accounts - and your identity - from hackers. Sign in with your { -brand-name-firefox-account } to get started.
-home-hero-cta = { nav-profile-sign-in }
+home-hero-copy = { -brand-name-firefox-relay } makes it easy to create aliases, randomly generated email addresses that forward to your real inbox.
+ Use it to protect your online accounts - and your identity - from hackers. Sign in with your { -brand-name-firefox-account } to get started.
+home-hero-cta = Sign in
how-it-works-headline = How It Works
how-it-works-subheadline = Protect your personal identity everywhere you use the { -brand-name-firefox-browser }.
@@ -65,16 +67,22 @@ how-it-works-step-1-headline = Install the extension
# Variables:
# $url (url) - https://addons.mozilla.org/firefox/addon/private-relay/
# $attrs (string) - specific attributes added to external links
-how-it-works-step-1-copy-html = Download the { -brand-name-relay } extension for { -brand-name-firefox }. Select the icon that appears on your { -brand-name-firefox } toolbar to access the sign in page. Sign in with your { -brand-name-firefox-account } to get started.
+how-it-works-step-1-copy-html = Download the { -brand-name-relay } extension for { -brand-name-firefox }.
+ Select the icon that appears on your { -brand-name-firefox } toolbar to access the sign-in page.
+ Sign in with your { -brand-name-firefox-account } to get started.
how-it-works-step-2-headline = Create a new alias
-how-it-works-step-2-copy = As you browse, the { -brand-name-relay } icon will appear in form fields where sites ask for your email address. Select it to generate a new, random address that ends in @relay.firefox.com. { -brand-name-relay } will forward messages to the primary email address associated with your account.
+how-it-works-step-2-copy = As you browse, the { -brand-name-relay } icon will appear in form fields where sites ask for your email address.
+ Select it to generate a new, random address that ends in @relay.firefox.com.
+ { -brand-name-relay } will forward messages to the primary email address associated with your account.
how-it-works-step-3-headline = Manage your account
-how-it-works-step-3-copy = Sign in to the { -brand-name-relay } website to keep track of the aliases you’ve created. If you find that one receives spam or unwanted messages, you can block all messages or even delete the alias, right from the management page.
+how-it-works-step-3-copy = Sign in to the { -brand-name-relay } website to keep track of the aliases you’ve created.
+ If you find that one receives spam or unwanted messages, you can block all messages or even delete the alias,
+ right from the management page.
hero-image-copy-trust = Can you even trust this company with your personal email?
hero-image-copy-unique-html = Use a unique relay address for every new account…
hero-image-copy-protect-html = …so you can protect your real email from tracking and spam.
-hero-image-copy-control-html = Now you're in control of what's arriving to your inbox!
+hero-image-copy-control-html = Now you’re in control of what’s arriving to your inbox!
## FAQ Page - https://dev.fxprivaterelay.nonprod.cloudops.mozgcp.net/faq
@@ -85,13 +93,18 @@ faq-question-1-question = What about spam?
# Variables:
# $url (url) - https://addons.mozilla.org/firefox/addon/private-relay/
# $attrs (string) - specific attributes added to external links
-faq-question-1-answer-html = While { -brand-name-relay } does not filter for spam, our email partner Amazon SES does block spam and malware. If { -brand-name-relay } forwards messages you don’t want, you can update your { -brand-name-relay } settings to block messages from the alias forwarding them.
If you see a broader problem of unwanted email from all of your aliases, please report this to us so we can consider adjusting the SES spam thresholds for this service.
If you report these as spam, your email provider will see { -brand-name-relay } as the source of spam, not the original sender.
+faq-question-1-answer-html = While { -brand-name-relay } does not filter for spam, our email partner Amazon SES does block spam and malware.
+ If { -brand-name-relay } forwards messages you don’t want, you can update your { -brand-name-relay } settings to block messages from the alias forwarding them.
+ If you see a broader problem of unwanted email from all of your aliases, please report this to us so we can consider adjusting the SES spam thresholds for this service. If you report these as spam, your email provider will see { -brand-name-relay } as the source of spam, not the original sender.
+
faq-question-2-question = Why won’t a site accept my { -brand-name-relay } alias?
# Variables:
# $url (url) - https://addons.mozilla.org/firefox/addon/private-relay/
# $attrs (string) - specific attributes added to external links
-faq-question-2-answer-html = Some sites may not accept an email address that includes a subdomain (ie, the “relay” portion of @relay.firefox.com) and others have stopped accepting all addresses except those from Gmail, Hotmail, or Yahoo accounts. As { -brand-name-firefox-relay } grows in popularity and issues more aliases, our service might be placed on a blocklist. If you are not able to use a { -brand-name-relay } alias, please let us know.
+faq-question-2-answer-html = Some sites may not accept an email address that includes a subdomain (ie, the “relay” portion of @relay.firefox.com) and others have stopped accepting all addresses except those from Gmail, Hotmail, or Yahoo accounts.
+ As { -brand-name-firefox-relay } grows in popularity and issues more aliases, our service might be placed on a blocklist.
+ If you are not able to use a { -brand-name-relay } alias, please let us know.
faq-question-3-question = Is { -brand-name-relay } available only in the US?
faq-question-3-answer = The site is currently only available in English, but you can use the service anywhere.
@@ -100,14 +113,16 @@ faq-question-4-question = Can I reply to messages using my { -brand-name-relay }
# Variables:
# $url (url) - https://github.com/mozilla/fx-private-relay/issues/99
# $attrs (string) - specific attributes added to external links
-faq-question-4-answer-html = { -brand-name-relay } does not yet offer the ability to reply using an alias. If you try, nothing will happen. We are planning an additional feature to let you reply anonymously to senders.
+faq-question-4-answer-html = { -brand-name-relay } does not yet offer the ability to reply using an alias.
+ If you try, nothing will happen. We are planning an additional feature to let you reply anonymously to senders.
faq-question-5-question = Can I make up my own { -brand-name-relay } alias using the @relay.firefox.com domain?
faq-question-5-answer = Not currently, but we are considering new features including letting you create your own alias with a designated domain.
faq-question-6-question = What happens if { -brand-name-mozilla } shuts down the { -brand-name-firefox-relay } service?
faq-question-6-answer = We will give you advance notice that you need to change the email address of any accounts that are using { -brand-name-relay } aliases.
faq-question-7-question = What if an email sent to my alias contains an attachment?
-faq-question-7-answer = We now support attachment forwarding. However, there is a 150KB limit for email forwarding using { -brand-name-relay }. Any emails larger than 150KB will not be forwarded.
+faq-question-7-answer = We now support attachment forwarding. However, there is a 150KB limit for email forwarding using { -brand-name-relay }.
+ Any emails larger than 150KB will not be forwarded.
## Profile Page (Logged In) - https://dev.fxprivaterelay.nonprod.cloudops.mozgcp.net/accounts/profile/
@@ -136,29 +151,32 @@ profile-label-blocked = Blocked
profile-label-forwarded = Forwarded
profile-label-cancel = Cancel
profile-blocked-copy = { -brand-name-firefox-relay } will delete messages before they can reach your inbox when you select blocking for this alias.
-profile-forwarded-copy-html = { -brand-name-firefox-relay } will send messages to your inbox when you select forwarding for this alias.
Note: Email (including attachments) larger than 150KB are not currently supported and will not be forwarded.
+profile-forwarded-copy-html = { -brand-name-firefox-relay } will send messages to your inbox when you select forwarding for this alias.
+ Note: Email (including attachments) larger than 150KB are not currently supported and will not be forwarded.
## Banner Messages (displayed on the profile page) - https://dev.fxprivaterelay.nonprod.cloudops.mozgcp.net/accounts/profile/
-banner-bounced-headline = { -brand-name-relay } couldn't deliver your email.
+banner-bounced-headline = { -brand-name-relay } couldn’t deliver your email.
# Variables:
# $username (string) - Username
# $bounce_type (string) - Type of bounced email
# $date (string) - A date for the next time the services tries to resend the email
-banner-bounced-copy = We are currently unable to send email to { $username }. We received a { $bounce_type } "bounce" from your email provider when trying to forward emails to you. This can happen if { -brand-name-relay } couldn't connect to your email provider, or if your mailbox was full. We will try again on { $date }.
+banner-bounced-copy = We are currently unable to send email to { $username }.
+ We received a { $bounce_type } “bounce” from your email provider when trying to forward emails to you.
+ This can happen if { -brand-name-relay } couldn’t connect to your email provider, or if your mailbox was full. We will try again on { $date }.
banner-download-firefox-headline = { -brand-name-relay } is even better in { -brand-name-firefox }
banner-download-firefox-copy = The { -brand-name-relay } extension for { -brand-name-firefox-browser } makes creating aliases even easier.
banner-download-firefox-cta = Get { -brand-name-firefox }
-banner-download-install-add-on-headline = Looks like you haven't installed the add-on... yet!
+banner-download-install-add-on-headline = Looks like you haven’t installed the add-on…yet!
banner-download-install-add-on-copy = The { -brand-name-relay } extension for { -brand-name-firefox-browser } makes creating aliases even easier.
banner-download-install-add-on-cta = Get the add-on for { -brand-name-firefox }
banner-premium-headline = Go premium for more features.
banner-premium-copy = With { -brand-name-relay } Premium, you get unlimited email addresses and your own email domain.
banner-premium-cta = Buy Premium
banner-choose-subdomain-headline = Choose your own domain
-banner-choose-subdomain-copy = You can choose your own domain for "wildcard" aliases. NOTE: YOU CANNOT CHANGE THIS LATER!
+banner-choose-subdomain-copy = You can choose your own domain for “wildcard” aliases. NOTE: YOU CANNOT CHANGE THIS LATER!
banner-choose-subdomain-label = Your domain is:
# Variables:
@@ -184,9 +202,11 @@ modal-delete-headline = Permanently delete this alias?
# Variables:
# $attrs (string) - specific attributes added to HTML element
-modal-delete-warning-recovery-html = Once you delete this alias, it cannot be recovered. { -brand-name-firefox-relay } will no longer forward messages sent to , including messages that allow you to reset lost passwords.
+modal-delete-warning-recovery-html = Once you delete this alias, it cannot be recovered.
+ { -brand-name-firefox-relay } will no longer forward messages sent to , including messages that allow you to reset lost passwords.
-modal-delete-warning-upgrade = If you use this alias to log in to sites you care about, you should update your login with a different email address before you delete this one.
+modal-delete-warning-upgrade = If you use this alias to log in to sites you care about,
+ you should update your login with a different email address before you delete this one.
modal-delete-confirmation = Yes, I want to delete this alias
## Evergreen Survey (displayed on the profile page) - https://dev.fxprivaterelay.nonprod.cloudops.mozgcp.net/accounts/profile/
@@ -201,7 +221,7 @@ survey-option-disagree = Disagree
survey-option-unsure = Unsure
survey-option-agree = Agree
survey-option-strongly-agree = Strongly agree
-survey-option-i-wouldnt-care = I wouldn't care
+survey-option-i-wouldnt-care = I wouldn’t care
survey-option-somewhat-disappointed = Somewhat disappointed
survey-option-very-disappointed = Very disappointed
survey-option-very-likely = Very likely