diff --git a/activemq-client/pom.xml b/activemq-client/pom.xml
index bfda78f5..13c81ebc 100644
--- a/activemq-client/pom.xml
+++ b/activemq-client/pom.xml
@@ -9,7 +9,7 @@
   <parent>
     <artifactId>zipkin-reporter-parent</artifactId>
     <groupId>io.zipkin.reporter2</groupId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/amqp-client/pom.xml b/amqp-client/pom.xml
index 07fc24bb..c207f932 100644
--- a/amqp-client/pom.xml
+++ b/amqp-client/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-sender-amqp-client</artifactId>
diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 35691923..8b901203 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/bom/pom.xml b/bom/pom.xml
index 72ddf10f..d0aebe56 100644
--- a/bom/pom.xml
+++ b/bom/pom.xml
@@ -20,7 +20,7 @@
   <groupId>io.zipkin.reporter2</groupId>
   <artifactId>zipkin-reporter-bom</artifactId>
   <name>Zipkin Reporter BOM</name>
-  <version>3.4.3</version>
+  <version>3.4.4-SNAPSHOT</version>
   <packaging>pom</packaging>
   <description>Bill Of Materials POM for all Zipkin reporter artifacts</description>
 
@@ -51,7 +51,7 @@
     <url>https://github.com/openzipkin/zipkin-reporter-java</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</developerConnection>
-    <tag>3.4.3</tag>
+    <tag>HEAD</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/brave/pom.xml b/brave/pom.xml
index 898a8937..0f2a2ba6 100644
--- a/brave/pom.xml
+++ b/brave/pom.xml
@@ -9,7 +9,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/core/pom.xml b/core/pom.xml
index cbe7c593..22bd28b5 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-reporter</artifactId>
diff --git a/kafka/pom.xml b/kafka/pom.xml
index 57cbf261..8434f023 100644
--- a/kafka/pom.xml
+++ b/kafka/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-sender-kafka</artifactId>
diff --git a/libthrift/pom.xml b/libthrift/pom.xml
index 414c9407..22b447a1 100644
--- a/libthrift/pom.xml
+++ b/libthrift/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-sender-libthrift</artifactId>
diff --git a/metrics-micrometer/pom.xml b/metrics-micrometer/pom.xml
index 9a493299..6740d116 100644
--- a/metrics-micrometer/pom.xml
+++ b/metrics-micrometer/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-reporter-metrics-micrometer</artifactId>
diff --git a/okhttp3/pom.xml b/okhttp3/pom.xml
index c3238624..7c6a8975 100644
--- a/okhttp3/pom.xml
+++ b/okhttp3/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-sender-okhttp3</artifactId>
diff --git a/pom.xml b/pom.xml
index caf8735c..20a95107 100755
--- a/pom.xml
+++ b/pom.xml
@@ -10,7 +10,7 @@
 
   <groupId>io.zipkin.reporter2</groupId>
   <artifactId>zipkin-reporter-parent</artifactId>
-  <version>3.4.3</version>
+  <version>3.4.4-SNAPSHOT</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -113,7 +113,7 @@
     <url>https://github.com/openzipkin/zipkin-reporter-java</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</developerConnection>
-    <tag>3.4.3</tag>
+    <tag>HEAD</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/spring-beans/pom.xml b/spring-beans/pom.xml
index fbfa2b71..42bb750f 100644
--- a/spring-beans/pom.xml
+++ b/spring-beans/pom.xml
@@ -9,7 +9,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/urlconnection/pom.xml b/urlconnection/pom.xml
index af3391a1..abe739c2 100644
--- a/urlconnection/pom.xml
+++ b/urlconnection/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3</version>
+    <version>3.4.4-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-sender-urlconnection</artifactId>