diff --git a/modules/improvedigitalBidAdapter.js b/modules/improvedigitalBidAdapter.js
index b56cc56a186..b563faf52ac 100644
--- a/modules/improvedigitalBidAdapter.js
+++ b/modules/improvedigitalBidAdapter.js
@@ -182,6 +182,10 @@ export const CONVERTER = ortbConverter({
     })();
     const bidResponse = buildBidResponse(bid, context);
     const idExt = deepAccess(bid, `ext.${BIDDER_CODE}`, {});
+    // Programmatic guaranteed flag
+    if (idExt.pg === 1) {
+      bidResponse.adserverTargeting = { hb_deal_type_improve: 'pg' };
+    }
     Object.assign(bidResponse, {
       dealId: (typeof idExt.buying_type === 'string' && idExt.buying_type !== 'rtb') ? idExt.line_item_id : undefined,
       netRevenue: idExt.is_net || false,
diff --git a/test/spec/modules/improvedigitalBidAdapter_spec.js b/test/spec/modules/improvedigitalBidAdapter_spec.js
index f427f9e7624..a86b9be73e6 100644
--- a/test/spec/modules/improvedigitalBidAdapter_spec.js
+++ b/test/spec/modules/improvedigitalBidAdapter_spec.js
@@ -1181,6 +1181,16 @@ describe('Improve Digital Adapter Tests', function () {
       expect(bids[0].dealId).to.equal(268515);
     });
 
+    it('should set deal type targeting KV for PG', function () {
+      const request = makeRequest(bidderRequest);
+      const response = deepClone(serverResponse);
+      let bids;
+
+      response.body.seatbid[0].bid[0].ext.improvedigital.pg = 1;
+      bids = spec.interpretResponse(response, request);
+      expect(bids[0].adserverTargeting.hb_deal_type_improve).to.equal('pg');
+    });
+
     it('should set currency', function () {
       const response = deepClone(serverResponse);
       response.body.cur = 'EUR';