diff --git a/modules/synacormediaBidAdapter.js b/modules/synacormediaBidAdapter.js
index 7694f5d838e..96616bb6a48 100644
--- a/modules/synacormediaBidAdapter.js
+++ b/modules/synacormediaBidAdapter.js
@@ -1,6 +1,6 @@
 'use strict';
 
-import { getAdUnitSizes, logWarn, deepSetValue } from '../src/utils.js';
+import { getAdUnitSizes, logWarn, deepSetValue, isFn, isPlainObject } from '../src/utils.js';
 import { registerBidder } from '../src/adapters/bidderFactory.js';
 import { BANNER, VIDEO } from '../src/mediaTypes.js';
 import includes from 'core-js-pure/features/array/includes.js';
@@ -67,11 +67,7 @@ export const spec = {
       } else {
         seatId = bid.params.seatId;
       }
-      const tagIdOrplacementId = bid.params.tagId || bid.params.placementId;
-      const bidFloor = bid.params.bidfloor ? parseFloat(bid.params.bidfloor) : null;
-      if (isNaN(bidFloor)) {
-        logWarn(`Synacormedia: there is an invalid bid floor: ${bid.params.bidfloor}`);
-      }
+      const tagIdOrPlacementId = bid.params.tagId || bid.params.placementId;
       let pos = parseInt(bid.params.pos, 10);
       if (isNaN(pos)) {
         logWarn(`Synacormedia: there is an invalid POS: ${bid.params.pos}`);
@@ -83,9 +79,9 @@ export const spec = {
 
       let imps = [];
       if (videoOrBannerKey === 'banner') {
-        imps = this.buildBannerImpressions(adSizes, bid, tagIdOrplacementId, pos, bidFloor, videoOrBannerKey);
+        imps = this.buildBannerImpressions(adSizes, bid, tagIdOrPlacementId, pos, videoOrBannerKey);
       } else if (videoOrBannerKey === 'video') {
-        imps = this.buildVideoImpressions(adSizes, bid, tagIdOrplacementId, pos, bidFloor, videoOrBannerKey);
+        imps = this.buildVideoImpressions(adSizes, bid, tagIdOrPlacementId, pos, videoOrBannerKey);
       }
       if (imps.length > 0) {
         imps.forEach(i => openRtbBidRequest.imp.push(i));
@@ -128,7 +124,7 @@ export const spec = {
     return eids;
   },
 
-  buildBannerImpressions: function (adSizes, bid, tagIdOrPlacementId, pos, bidFloor, videoOrBannerKey) {
+  buildBannerImpressions: function (adSizes, bid, tagIdOrPlacementId, pos, videoOrBannerKey) {
     let format = [];
     let imps = [];
     adSizes.forEach((size, i) => {
@@ -151,6 +147,10 @@ export const spec = {
         },
         tagid: tagIdOrPlacementId,
       };
+      const bidFloor = getBidFloor(bid, 'banner', '*');
+      if (isNaN(bidFloor)) {
+        logWarn(`Synacormedia: there is an invalid bid floor: ${bid.params.bidfloor}`);
+      }
       if (bidFloor !== null && !isNaN(bidFloor)) {
         imp.bidfloor = bidFloor;
       }
@@ -159,7 +159,7 @@ export const spec = {
     return imps;
   },
 
-  buildVideoImpressions: function(adSizes, bid, tagIdOrPlacementId, pos, bidFloor, videoOrBannerKey) {
+  buildVideoImpressions: function(adSizes, bid, tagIdOrPlacementId, pos, videoOrBannerKey) {
     let imps = [];
     adSizes.forEach((size, i) => {
       if (!size || size.length != 2) {
@@ -171,6 +171,11 @@ export const spec = {
         id: `${videoOrBannerKey.substring(0, 1)}${bid.bidId}-${size0}x${size1}`,
         tagid: tagIdOrPlacementId
       };
+      const bidFloor = getBidFloor(bid, 'video', size);
+      if (isNaN(bidFloor)) {
+        logWarn(`Synacormedia: there is an invalid bid floor: ${bid.params.bidfloor}`);
+      }
+
       if (bidFloor !== null && !isNaN(bidFloor)) {
         imp.bidfloor = bidFloor;
       }
@@ -287,4 +292,20 @@ export const spec = {
   }
 };
 
+function getBidFloor(bid, mediaType, size) {
+  if (!isFn(bid.getFloor)) {
+    return bid.params.bidfloor ? parseFloat(bid.params.bidfloor) : null;
+  }
+  let floor = bid.getFloor({
+    currency: 'USD',
+    mediaType,
+    size
+  });
+
+  if (isPlainObject(floor) && !isNaN(floor.floor) && floor.currency === 'USD') {
+    return floor.floor;
+  }
+  return null;
+}
+
 registerBidder(spec);
diff --git a/test/spec/modules/synacormediaBidAdapter_spec.js b/test/spec/modules/synacormediaBidAdapter_spec.js
index 5f3633ec311..c053771c296 100644
--- a/test/spec/modules/synacormediaBidAdapter_spec.js
+++ b/test/spec/modules/synacormediaBidAdapter_spec.js
@@ -1231,4 +1231,74 @@ describe('synacormediaBidAdapter ', function () {
       expect(usersyncs).to.be.an('array').that.is.empty;
     });
   });
+
+  describe('Bid Requests with price module should use if available', function () {
+    let validVideoBidRequest = {
+      bidder: 'synacormedia',
+      params: {
+        bidfloor: '0.50',
+        seatId: 'prebid',
+        placementId: 'demo1',
+        pos: 1,
+        video: {}
+      },
+      renderer: {
+        url: '../syncOutstreamPlayer.js'
+      },
+      mediaTypes: {
+        video: {
+          playerSize: [[300, 250]],
+          context: 'outstream'
+        }
+      },
+      adUnitCode: 'div-1',
+      transactionId: '0869f34e-090b-4b20-84ee-46ff41405a39',
+      sizes: [[300, 250]],
+      bidId: '22b3a2268d9f0e',
+      bidderRequestId: '1d195910597e13',
+      auctionId: '3375d336-2aea-4ee7-804c-6d26b621ad20',
+      src: 'client',
+      bidRequestsCount: 1,
+      bidderRequestsCount: 1,
+      bidderWinsCount: 0
+    };
+
+    let validBannerBidRequest = {
+      bidId: '9876abcd',
+      sizes: [[300, 250]],
+      params: {
+        bidfloor: '0.50',
+        seatId: 'prebid',
+        placementId: '1234',
+      }
+    };
+
+    let bidderRequest = {
+      refererInfo: {
+        referer: 'http://localhost:9999/'
+      },
+      bidderCode: 'synacormedia',
+      auctionId: 'f8a75621-d672-4cbb-9275-3db7d74fb110'
+    };
+
+    it('should return valid bidfloor using price module for banner/video impression', function () {
+      let bannerRequest = spec.buildRequests([validBannerBidRequest], bidderRequest);
+      let videoRequest = spec.buildRequests([validVideoBidRequest], bidderRequest);
+
+      expect(bannerRequest.data.imp[0].bidfloor).to.equal(0.5);
+      expect(videoRequest.data.imp[0].bidfloor).to.equal(0.5);
+
+      let priceModuleFloor = 3;
+      let floorResponse = { currency: 'USD', floor: priceModuleFloor };
+
+      validBannerBidRequest.getFloor = () => { return floorResponse; };
+      validVideoBidRequest.getFloor = () => { return floorResponse; };
+
+      bannerRequest = spec.buildRequests([validBannerBidRequest], bidderRequest);
+      videoRequest = spec.buildRequests([validVideoBidRequest], bidderRequest);
+
+      expect(bannerRequest.data.imp[0].bidfloor).to.equal(priceModuleFloor);
+      expect(videoRequest.data.imp[0].bidfloor).to.equal(priceModuleFloor);
+    });
+  });
 });