diff --git a/modules/axonixBidAdapter.js b/modules/axonixBidAdapter.js
index 7cd8f63bd2a..a790a89a0c1 100644
--- a/modules/axonixBidAdapter.js
+++ b/modules/axonixBidAdapter.js
@@ -177,7 +177,7 @@ export const spec = {
     const { nurl } = bid || {};
 
     if (bid.nurl) {
-      triggerPixel(replaceAuctionPrice(nurl, bid.cpm));
+      triggerPixel(replaceAuctionPrice(nurl, bid.originalCpm || bid.cpm));
     };
   }
 }
diff --git a/modules/koblerBidAdapter.js b/modules/koblerBidAdapter.js
index 49be80e969c..80aa038a9f7 100644
--- a/modules/koblerBidAdapter.js
+++ b/modules/koblerBidAdapter.js
@@ -63,7 +63,7 @@ export const onBidWon = function (bid) {
   const adServerPrice = deepAccess(bid, 'adserverTargeting.hb_pb', 0);
   const adServerPriceCurrency = config.getConfig('currency.adServerCurrency') || SUPPORTED_CURRENCY;
   if (isStr(bid.nurl) && bid.nurl !== '') {
-    const winNotificationUrl = replaceAuctionPrice(bid.nurl, cpm)
+    const winNotificationUrl = replaceAuctionPrice(bid.nurl, bid.originalCpm || cpm)
       .replace(/\${AUCTION_PRICE_CURRENCY}/g, cpmCurrency)
       .replace(/\${AD_SERVER_PRICE}/g, adServerPrice)
       .replace(/\${AD_SERVER_PRICE_CURRENCY}/g, adServerPriceCurrency);
diff --git a/modules/mediaforceBidAdapter.js b/modules/mediaforceBidAdapter.js
index 7d4f22b7916..c686a2e378d 100644
--- a/modules/mediaforceBidAdapter.js
+++ b/modules/mediaforceBidAdapter.js
@@ -262,7 +262,7 @@ export const spec = {
   onBidWon: function(bid) {
     const cpm = deepAccess(bid, 'adserverTargeting.hb_pb') || '';
     if (isStr(bid.burl) && bid.burl !== '') {
-      bid.burl = replaceAuctionPrice(bid.burl, cpm);
+      bid.burl = replaceAuctionPrice(bid.burl, bid.originalCpm || cpm);
       triggerPixel(bid.burl);
     }
   },
diff --git a/src/prebid.js b/src/prebid.js
index 0689b301303..712ea01cc31 100644
--- a/src/prebid.js
+++ b/src/prebid.js
@@ -446,9 +446,8 @@ $$PREBID_GLOBAL$$.renderAd = hook('async', function (doc, id, options) {
 
         if (shouldRender) {
           // replace macros according to openRTB with price paid = bid.cpm
-          bid.ad = replaceAuctionPrice(bid.ad, bid.cpm);
-          bid.adUrl = replaceAuctionPrice(bid.adUrl, bid.cpm);
-
+          bid.ad = replaceAuctionPrice(bid.ad, bid.originalCpm || bid.cpm);
+          bid.adUrl = replaceAuctionPrice(bid.adUrl, bid.originalCpm || bid.cpm);
           // replacing clickthrough if submitted
           if (options && options.clickThrough) {
             const {clickThrough} = options;
diff --git a/src/secureCreatives.js b/src/secureCreatives.js
index 587b68b20bd..696334cc6ce 100644
--- a/src/secureCreatives.js
+++ b/src/secureCreatives.js
@@ -161,7 +161,7 @@ function handleEventRequest(reply, data, adObject) {
 }
 
 export function _sendAdToCreative(adObject, reply) {
-  const { adId, ad, adUrl, width, height, renderer, cpm } = adObject;
+  const { adId, ad, adUrl, width, height, renderer, cpm, originalCpm } = adObject;
   // rendering for outstream safeframe
   if (isRendererRequired(renderer)) {
     executeRenderer(renderer, adObject);
@@ -169,8 +169,8 @@ export function _sendAdToCreative(adObject, reply) {
     resizeRemoteCreative(adObject);
     reply({
       message: 'Prebid Response',
-      ad: replaceAuctionPrice(ad, cpm),
-      adUrl: replaceAuctionPrice(adUrl, cpm),
+      ad: replaceAuctionPrice(ad, originalCpm || cpm),
+      adUrl: replaceAuctionPrice(adUrl, originalCpm || cpm),
       adId,
       width,
       height