diff --git a/cmd/contour/gatewayprovisioner.go b/cmd/contour/gatewayprovisioner.go
index ab3e2a5607e..4da0208b31d 100644
--- a/cmd/contour/gatewayprovisioner.go
+++ b/cmd/contour/gatewayprovisioner.go
@@ -35,7 +35,7 @@ func registerGatewayProvisioner(app *kingpin.Application) (*kingpin.CmdClause, *
 	cmd := app.Command("gateway-provisioner", "Run contour gateway provisioner.")
 
 	provisionerConfig := &gatewayProvisionerConfig{
-		contourImage:          "ghcr.io/projectcontour/contour:main",
+		contourImage:          "ghcr.io/projectcontour/contour:v1.28.0",
 		envoyImage:            "docker.io/envoyproxy/envoy:v1.29.1",
 		metricsBindAddress:    ":8080",
 		leaderElection:        false,
diff --git a/examples/contour/02-job-certgen.yaml b/examples/contour/02-job-certgen.yaml
index 35ba3d2fc7d..adeb337dd1e 100644
--- a/examples/contour/02-job-certgen.yaml
+++ b/examples/contour/02-job-certgen.yaml
@@ -36,10 +36,9 @@ rules:
 apiVersion: batch/v1
 kind: Job
 metadata:
-  name: contour-certgen-main
+  name: contour-certgen-v1-28-0
   namespace: projectcontour
 spec:
-  ttlSecondsAfterFinished: 0
   template:
     metadata:
       labels:
@@ -47,8 +46,8 @@ spec:
     spec:
       containers:
       - name: contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         command:
         - contour
         - certgen
diff --git a/examples/contour/03-contour.yaml b/examples/contour/03-contour.yaml
index a49c3851e4a..6c5932f3115 100644
--- a/examples/contour/03-contour.yaml
+++ b/examples/contour/03-contour.yaml
@@ -45,8 +45,8 @@ spec:
         - --contour-key-file=/certs/tls.key
         - --config-path=/config/contour.yaml
         command: ["contour"]
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: contour
         ports:
         - containerPort: 8001
diff --git a/examples/contour/03-envoy.yaml b/examples/contour/03-envoy.yaml
index cde50e56c24..9f6b0bb5cd3 100644
--- a/examples/contour/03-envoy.yaml
+++ b/examples/contour/03-envoy.yaml
@@ -29,8 +29,8 @@ spec:
         args:
           - envoy
           - shutdown-manager
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         lifecycle:
           preStop:
             exec:
@@ -107,8 +107,8 @@ spec:
         - --envoy-key-file=/certs/tls.key
         command:
         - contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: envoy-initconfig
         volumeMounts:
         - name: envoy-config
diff --git a/examples/deployment/03-envoy-deployment.yaml b/examples/deployment/03-envoy-deployment.yaml
index c7861ec5244..e2f404ac6d0 100644
--- a/examples/deployment/03-envoy-deployment.yaml
+++ b/examples/deployment/03-envoy-deployment.yaml
@@ -41,8 +41,8 @@ spec:
           args:
             - envoy
             - shutdown-manager
-          image: ghcr.io/projectcontour/contour:main
-          imagePullPolicy: Always
+          image: ghcr.io/projectcontour/contour:v1.28.0
+          imagePullPolicy: IfNotPresent
           lifecycle:
             preStop:
               exec:
@@ -119,8 +119,8 @@ spec:
             - --envoy-key-file=/certs/tls.key
           command:
             - contour
-          image: ghcr.io/projectcontour/contour:main
-          imagePullPolicy: Always
+          image: ghcr.io/projectcontour/contour:v1.28.0
+          imagePullPolicy: IfNotPresent
           name: envoy-initconfig
           volumeMounts:
             - name: envoy-config
diff --git a/examples/gateway-provisioner/03-gateway-provisioner.yaml b/examples/gateway-provisioner/03-gateway-provisioner.yaml
index ba5a3cfc2e4..0d2841bf591 100644
--- a/examples/gateway-provisioner/03-gateway-provisioner.yaml
+++ b/examples/gateway-provisioner/03-gateway-provisioner.yaml
@@ -22,8 +22,8 @@ spec:
         - --metrics-addr=127.0.0.1:8080
         - --enable-leader-election
         command: ["contour"]
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: contour-gateway-provisioner
         resources:
           requests:
diff --git a/examples/render/contour-deployment.yaml b/examples/render/contour-deployment.yaml
index 790f7744634..7a76ab76e70 100644
--- a/examples/render/contour-deployment.yaml
+++ b/examples/render/contour-deployment.yaml
@@ -8803,10 +8803,9 @@ rules:
 apiVersion: batch/v1
 kind: Job
 metadata:
-  name: contour-certgen-main
+  name: contour-certgen-v1-28-0
   namespace: projectcontour
 spec:
-  ttlSecondsAfterFinished: 0
   template:
     metadata:
       labels:
@@ -8814,8 +8813,8 @@ spec:
     spec:
       containers:
       - name: contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         command:
         - contour
         - certgen
@@ -9076,8 +9075,8 @@ spec:
         - --contour-key-file=/certs/tls.key
         - --config-path=/config/contour.yaml
         command: ["contour"]
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: contour
         ports:
         - containerPort: 8001
@@ -9176,8 +9175,8 @@ spec:
           args:
             - envoy
             - shutdown-manager
-          image: ghcr.io/projectcontour/contour:main
-          imagePullPolicy: Always
+          image: ghcr.io/projectcontour/contour:v1.28.0
+          imagePullPolicy: IfNotPresent
           lifecycle:
             preStop:
               exec:
@@ -9254,8 +9253,8 @@ spec:
             - --envoy-key-file=/certs/tls.key
           command:
             - contour
-          image: ghcr.io/projectcontour/contour:main
-          imagePullPolicy: Always
+          image: ghcr.io/projectcontour/contour:v1.28.0
+          imagePullPolicy: IfNotPresent
           name: envoy-initconfig
           volumeMounts:
             - name: envoy-config
diff --git a/examples/render/contour-gateway-provisioner.yaml b/examples/render/contour-gateway-provisioner.yaml
index 79a2d1a5830..343c41abbc2 100644
--- a/examples/render/contour-gateway-provisioner.yaml
+++ b/examples/render/contour-gateway-provisioner.yaml
@@ -20601,8 +20601,8 @@ spec:
         - --metrics-addr=127.0.0.1:8080
         - --enable-leader-election
         command: ["contour"]
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: contour-gateway-provisioner
         resources:
           requests:
diff --git a/examples/render/contour-gateway.yaml b/examples/render/contour-gateway.yaml
index 48672da8e17..8f0640c6a60 100644
--- a/examples/render/contour-gateway.yaml
+++ b/examples/render/contour-gateway.yaml
@@ -8806,10 +8806,9 @@ rules:
 apiVersion: batch/v1
 kind: Job
 metadata:
-  name: contour-certgen-main
+  name: contour-certgen-v1-28-0
   namespace: projectcontour
 spec:
-  ttlSecondsAfterFinished: 0
   template:
     metadata:
       labels:
@@ -8817,8 +8816,8 @@ spec:
     spec:
       containers:
       - name: contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         command:
         - contour
         - certgen
@@ -9079,8 +9078,8 @@ spec:
         - --contour-key-file=/certs/tls.key
         - --config-path=/config/contour.yaml
         command: ["contour"]
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: contour
         ports:
         - containerPort: 8001
@@ -9167,8 +9166,8 @@ spec:
         args:
           - envoy
           - shutdown-manager
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         lifecycle:
           preStop:
             exec:
@@ -9245,8 +9244,8 @@ spec:
         - --envoy-key-file=/certs/tls.key
         command:
         - contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: envoy-initconfig
         volumeMounts:
         - name: envoy-config
diff --git a/examples/render/contour.yaml b/examples/render/contour.yaml
index e2ab3f43ff3..c458a55d599 100644
--- a/examples/render/contour.yaml
+++ b/examples/render/contour.yaml
@@ -8803,10 +8803,9 @@ rules:
 apiVersion: batch/v1
 kind: Job
 metadata:
-  name: contour-certgen-main
+  name: contour-certgen-v1-28-0
   namespace: projectcontour
 spec:
-  ttlSecondsAfterFinished: 0
   template:
     metadata:
       labels:
@@ -8814,8 +8813,8 @@ spec:
     spec:
       containers:
       - name: contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         command:
         - contour
         - certgen
@@ -9076,8 +9075,8 @@ spec:
         - --contour-key-file=/certs/tls.key
         - --config-path=/config/contour.yaml
         command: ["contour"]
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: contour
         ports:
         - containerPort: 8001
@@ -9164,8 +9163,8 @@ spec:
         args:
           - envoy
           - shutdown-manager
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         lifecycle:
           preStop:
             exec:
@@ -9242,8 +9241,8 @@ spec:
         - --envoy-key-file=/certs/tls.key
         command:
         - contour
-        image: ghcr.io/projectcontour/contour:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour:v1.28.0
+        imagePullPolicy: IfNotPresent
         name: envoy-initconfig
         volumeMounts:
         - name: envoy-config