diff --git a/notify/pagerduty/pagerduty.go b/notify/pagerduty/pagerduty.go
index 7d85392bb1..a145135bba 100644
--- a/notify/pagerduty/pagerduty.go
+++ b/notify/pagerduty/pagerduty.go
@@ -215,8 +215,8 @@ func (n *Notifier) notifyV2(
 		RoutingKey:  tmpl(string(n.conf.RoutingKey)),
 		EventAction: eventType,
 		DedupKey:    key.Hash(),
-		Images:      make([]pagerDutyImage, len(n.conf.Images)),
-		Links:       make([]pagerDutyLink, len(n.conf.Links)),
+		Images:      make([]pagerDutyImage, 0, len(n.conf.Images)),
+		Links:       make([]pagerDutyLink, 0, len(n.conf.Links)),
 		Payload: &pagerDutyPayload{
 			Summary:       summary,
 			Source:        tmpl(n.conf.Client),
@@ -228,15 +228,27 @@ func (n *Notifier) notifyV2(
 		},
 	}
 
-	for index, item := range n.conf.Images {
-		msg.Images[index].Src = tmpl(item.Src)
-		msg.Images[index].Alt = tmpl(item.Alt)
-		msg.Images[index].Href = tmpl(item.Href)
+	for _, item := range n.conf.Images {
+		image := pagerDutyImage{
+			Src:  tmpl(item.Src),
+			Alt:  tmpl(item.Alt),
+			Href: tmpl(item.Href),
+		}
+
+		if image.Src != "" {
+			msg.Images = append(msg.Images, image)
+		}
 	}
 
-	for index, item := range n.conf.Links {
-		msg.Links[index].HRef = tmpl(item.Href)
-		msg.Links[index].Text = tmpl(item.Text)
+	for _, item := range n.conf.Links {
+		link := pagerDutyLink{
+			HRef: tmpl(item.Href),
+			Text: tmpl(item.Text),
+		}
+
+		if link.HRef != "" {
+			msg.Links = append(msg.Links, link)
+		}
 	}
 
 	if tmplErr != nil {
diff --git a/notify/pagerduty/pagerduty_test.go b/notify/pagerduty/pagerduty_test.go
index 64fac902a4..0830923628 100644
--- a/notify/pagerduty/pagerduty_test.go
+++ b/notify/pagerduty/pagerduty_test.go
@@ -322,3 +322,129 @@ func TestEventSizeEnforcement(t *testing.T) {
 	require.NoError(t, err)
 	require.Contains(t, encodedV2.String(), `"custom_details":{"error":"Custom details have been removed because the original event exceeds the maximum size of 512KB"}`)
 }
+
+func TestPagerDutyEmptySrcHref(t *testing.T) {
+	type pagerDutyEvent struct {
+		RoutingKey  string           `json:"routing_key"`
+		EventAction string           `json:"event_action"`
+		DedupKey    string           `json:"dedup_key"`
+		Payload     pagerDutyPayload `json:"payload"`
+		Images      []pagerDutyImage
+		Links       []pagerDutyLink
+	}
+
+	images := []config.PagerdutyImage{
+		{
+			Src:  "",
+			Alt:  "Empty src",
+			Href: "https://example.com/",
+		},
+		{
+			Src:  "https://example.com/cat.jpg",
+			Alt:  "Empty href",
+			Href: "",
+		},
+		{
+			Src:  "https://example.com/cat.jpg",
+			Alt:  "",
+			Href: "https://example.com/",
+		},
+	}
+
+	links := []config.PagerdutyLink{
+		{
+			Href: "",
+			Text: "Empty href",
+		},
+		{
+			Href: "https://example.com/",
+			Text: "",
+		},
+	}
+
+	expectedImages := make([]pagerDutyImage, 0, len(images))
+	for _, image := range images {
+		if image.Src == "" {
+			continue
+		}
+		expectedImages = append(expectedImages, pagerDutyImage{
+			Src:  image.Src,
+			Alt:  image.Alt,
+			Href: image.Href,
+		})
+	}
+
+	expectedLinks := make([]pagerDutyLink, 0, len(links))
+	for _, link := range links {
+		if link.Href == "" {
+			continue
+		}
+		expectedLinks = append(expectedLinks, pagerDutyLink{
+			HRef: link.Href,
+			Text: link.Text,
+		})
+	}
+
+	server := httptest.NewServer(http.HandlerFunc(
+		func(w http.ResponseWriter, r *http.Request) {
+			decoder := json.NewDecoder(r.Body)
+			var event pagerDutyEvent
+			if err := decoder.Decode(&event); err != nil {
+				panic(err)
+			}
+
+			if event.RoutingKey == "" || event.EventAction == "" {
+				http.Error(w, http.StatusText(http.StatusBadRequest), http.StatusBadRequest)
+				return
+			}
+
+			for _, image := range event.Images {
+				if image.Src == "" {
+					http.Error(w, "Event object is invalid: 'image src' is missing or blank", http.StatusBadRequest)
+					return
+				}
+			}
+
+			for _, link := range event.Links {
+				if link.HRef == "" {
+					http.Error(w, "Event object is invalid: 'link href' is missing or blank", http.StatusBadRequest)
+					return
+				}
+			}
+
+			require.Equal(t, expectedImages, event.Images)
+			require.Equal(t, expectedLinks, event.Links)
+		},
+	))
+	defer server.Close()
+
+	url, err := url.Parse(server.URL)
+	require.NoError(t, err)
+
+	pagerDutyConfig := config.PagerdutyConfig{
+		HTTPConfig: &commoncfg.HTTPClientConfig{},
+		RoutingKey: config.Secret("01234567890123456789012345678901"),
+		URL:        &config.URL{URL: url},
+		Images:     images,
+		Links:      links,
+	}
+
+	pagerDuty, err := New(&pagerDutyConfig, test.CreateTmpl(t), log.NewNopLogger())
+	require.NoError(t, err)
+
+	ctx := context.Background()
+	ctx = notify.WithGroupKey(ctx, "1")
+
+	_, err = pagerDuty.Notify(ctx, []*types.Alert{
+		{
+			Alert: model.Alert{
+				Labels: model.LabelSet{
+					"lbl1": "val1",
+				},
+				StartsAt: time.Now(),
+				EndsAt:   time.Now().Add(time.Hour),
+			},
+		},
+	}...)
+	require.NoError(t, err)
+}