diff --git a/Makefile b/Makefile
index ba8adca62..8fbe91389 100644
--- a/Makefile
+++ b/Makefile
@@ -48,7 +48,7 @@ endif
 build-profiling:
 	@rm -f python/pydantic_core/*.so
 ifneq ($(USE_MATURIN),)
-	maturin develop '--profile profiling'
+	maturin develop --profile profiling
 else
 	pip install -v -e . --config-settings=build-args='--profile profiling'
 endif