diff --git a/deploy/olm/syncselector-template.yaml b/deploy/olm/syncselector-template.yaml
index b5ca889e5..59d2d84c9 100644
--- a/deploy/olm/syncselector-template.yaml
+++ b/deploy/olm/syncselector-template.yaml
@@ -22,7 +22,7 @@ objects:
     spec:
       clusterDeploymentSelector:
         matchLabels:
-          api.openshift.com/addon-reference-addon: 'true'
+          api.openshift.com/managed: "true"
       resourceApplyMode: Sync
       resources:
         - apiVersion: v1