diff --git a/.changeset/lemon-news-give.md b/.changeset/lemon-news-give.md
new file mode 100644
index 000000000..def19b027
--- /dev/null
+++ b/.changeset/lemon-news-give.md
@@ -0,0 +1,5 @@
+---
+"products-feed": minor
+---
+
+Product feed: prioritize media assigned to a specific product variant. with a fallback mechanism to use product media when no variant-specific media is available. The changes aim to enhance the precision of media selection
diff --git a/apps/products-feed/src/modules/google-feed/get-related-media.ts b/apps/products-feed/src/modules/google-feed/get-related-media.ts
index 781220f84..c99166f6b 100644
--- a/apps/products-feed/src/modules/google-feed/get-related-media.ts
+++ b/apps/products-feed/src/modules/google-feed/get-related-media.ts
@@ -23,15 +23,14 @@ export const getRelatedMedia = ({
   variantMediaMap,
   productMedia,
 }: getRelatedMediaArgs) => {
-  // Saleor always uses the first photo as thumbnail - even if it's assigned to the variant
-  const productThumbnailUrl = productMedia[0]?.url;
-
   const mediaAssignedToAnyVariant = Object.values(variantMediaMap).flat() || [];
 
   const mediaAssignedToNoVariant =
     productMedia?.filter((m) => !mediaAssignedToAnyVariant.find((vm) => vm.id === m.id)) || [];
 
   const mediaAssignedToVariant = variantMediaMap[productVariantId] || [];
+  // Saleor always uses the first photo as thumbnail - even if it's assigned to the variant
+  const productThumbnailUrl = mediaAssignedToVariant[0]?.url || productMedia[0]?.url;
 
   const additionalImages =
     [...mediaAssignedToVariant, ...mediaAssignedToNoVariant]