diff --git a/CHANGELOG.md b/CHANGELOG.md
index dbb1ee5523..556bfb357c 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,15 @@
 # Changelog
 
+## [4.3.10](https://github.com/shaka-project/shaka-player/compare/v4.3.9...v4.3.10) (2023-08-30)
+
+
+### Bug Fixes
+
+* **Ads:** Initialize correctly the IMA ads manager ([#5541](https://github.com/shaka-project/shaka-player/issues/5541)) ([f15ba16](https://github.com/shaka-project/shaka-player/commit/f15ba16f7742790fad7ed5212c0605b418f37db5))
+* **Demo:** Show correctly external text in the Demo ([#5521](https://github.com/shaka-project/shaka-player/issues/5521)) ([01403c4](https://github.com/shaka-project/shaka-player/commit/01403c43441fe8a2dd305f63fa1394127dfdd89b))
+* Orange set top box is incorrectly categorized as Apple ([#5545](https://github.com/shaka-project/shaka-player/issues/5545)) ([f0f1281](https://github.com/shaka-project/shaka-player/commit/f0f12813772560a0063ad4de521b31391c52d932))
+* **UI:** Fix playback restarts in safari when click on seekbar end ([#5527](https://github.com/shaka-project/shaka-player/issues/5527)) ([8263c73](https://github.com/shaka-project/shaka-player/commit/8263c736b6309afda3add0174a9508b74b3ed379))
+
 ## [4.3.9](https://github.com/shaka-project/shaka-player/compare/v4.3.8...v4.3.9) (2023-08-21)
 
 
diff --git a/lib/player.js b/lib/player.js
index d630a9d8fb..2e330c29e9 100644
--- a/lib/player.js
+++ b/lib/player.js
@@ -7020,7 +7020,7 @@ shaka.Player.TYPICAL_BUFFERING_THRESHOLD_ = 0.5;
  * @define {string} A version number taken from git at compile time.
  * @export
  */
-shaka.Player.version = 'v4.3.9-uncompiled';
+shaka.Player.version = 'v4.3.10-uncompiled';
 
 // Initialize the deprecation system using the version string we just set
 // on the player.
diff --git a/package-lock.json b/package-lock.json
index b983a09f30..7437283f04 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,12 +1,12 @@
 {
   "name": "shaka-player",
-  "version": "4.3.9",
+  "version": "4.3.10",
   "lockfileVersion": 2,
   "requires": true,
   "packages": {
     "": {
       "name": "shaka-player",
-      "version": "4.3.9",
+      "version": "4.3.10",
       "license": "Apache-2.0",
       "dependencies": {
         "eme-encryption-scheme-polyfill": "^2.1.1"
diff --git a/package.json b/package.json
index 3d0ba0b191..75e2b2d4ac 100644
--- a/package.json
+++ b/package.json
@@ -1,7 +1,7 @@
 {
   "name": "shaka-player",
   "description": "DASH/EME video player library",
-  "version": "4.3.9",
+  "version": "4.3.10",
   "homepage": "https://github.com/shaka-project/shaka-player",
   "author": "Google",
   "maintainers": [