Capture campaign attribution as mobile_install event

[bogaert]

See: snowplow/snowplow-ios-tracker#297

[bernardosrulzon]

@bogaert This would be nice :)

We have implemented an Install Referrer tracking for first time installs. Maybe it could be supported out of the box with Snowplow. Details in the docs: https://developers.google.com/android/reference/com/google/android/gms/tagmanager/InstallReferrerReceiver

[alexanderdean]

Hey @bernardosrulzon - could you flesh out how we would support this out of the box?

[bernardosrulzon]

The goal is to see which campaigns are generating app installs - these campaigns must have referrer params in the Google Play URL (example).

You can get the referrer information, after the user has downloaded the app, through the INSTALL_REFERRER broadcast. Then, these parameters would go into a mobile_install self-describing event, making it possible to see which campaigns have better engagement/sales/etc.

An important benefit for internal campaigns (e.g. e-mail marketing asking your users to download the app) is that you could pass the user id into utm_term, making it possible to identify users before they ever log in.

[alexanderdean]

Awesome - thanks for sharing! Updating the ticket name...

[matus-tomlein]

We will implement the Play install referrer context entity in issue #249