diff --git a/config/config.go b/config/config.go
index 0dca547a27..3b917066ac 100644
--- a/config/config.go
+++ b/config/config.go
@@ -34,6 +34,10 @@ type Config struct {
 		DisableCalendarSubscriptions bool   `public:"true" info:"If set, disables all active calendar subscriptions as well as the ability to create new calendar subscriptions."`
 	}
 
+	Services struct {
+		RequiredLabels []string `public:"true" info:"List of label names to require new services to define."`
+	}
+
 	Maintenance struct {
 		AlertCleanupDays    int `public:"true" info:"Closed alerts will be deleted after this many days (0 means disable cleanup)."`
 		AlertAutoCloseDays  int `public:"true" info:"Unacknowledged alerts will automatically be closed after this many days of inactivity. (0 means disable auto-close)."`
@@ -447,6 +451,12 @@ func (cfg Config) Validate() error {
 		}
 		return validate.OAuthScope(fname, val, "openid")
 	}
+	validateLabels := func(fname string, vals []string) (err error) {
+		for i, v := range vals {
+			err = validate.Many(err, validate.LabelKey(fmt.Sprintf("%s[%d]", fname, i), v))
+		}
+		return err
+	}
 
 	err = validate.Many(
 		err,
@@ -456,6 +466,7 @@ func (cfg Config) Validate() error {
 		validateKey("Slack.ClientSecret", cfg.Slack.ClientSecret),
 		validateKey("Twilio.AccountSID", cfg.Twilio.AccountSID),
 		validateKey("Twilio.AuthToken", cfg.Twilio.AuthToken),
+		validateLabels("Services.RequiredLabels", cfg.Services.RequiredLabels),
 		validateKey("Twilio.AlternateAuthToken", cfg.Twilio.AlternateAuthToken),
 		validate.ASCII("Twilio.VoiceName", cfg.Twilio.VoiceName, 0, 50),
 		validate.ASCII("Twilio.VoiceLanguage", cfg.Twilio.VoiceLanguage, 0, 10),
diff --git a/graphql2/mapconfig.go b/graphql2/mapconfig.go
index ab870c14cd..746aacf7ea 100644
--- a/graphql2/mapconfig.go
+++ b/graphql2/mapconfig.go
@@ -34,6 +34,7 @@ func MapConfigValues(cfg config.Config) []ConfigValue {
 		{ID: "General.DisableSMSLinks", Type: ConfigTypeBoolean, Description: "If set, SMS messages will not contain a URL pointing to GoAlert.", Value: fmt.Sprintf("%t", cfg.General.DisableSMSLinks)},
 		{ID: "General.DisableLabelCreation", Type: ConfigTypeBoolean, Description: "Disables the ability to create new labels for services.", Value: fmt.Sprintf("%t", cfg.General.DisableLabelCreation)},
 		{ID: "General.DisableCalendarSubscriptions", Type: ConfigTypeBoolean, Description: "If set, disables all active calendar subscriptions as well as the ability to create new calendar subscriptions.", Value: fmt.Sprintf("%t", cfg.General.DisableCalendarSubscriptions)},
+		{ID: "Services.RequiredLabels", Type: ConfigTypeStringList, Description: "List of label names to require new services to define.", Value: strings.Join(cfg.Services.RequiredLabels, "\n")},
 		{ID: "Maintenance.AlertCleanupDays", Type: ConfigTypeInteger, Description: "Closed alerts will be deleted after this many days (0 means disable cleanup).", Value: fmt.Sprintf("%d", cfg.Maintenance.AlertCleanupDays)},
 		{ID: "Maintenance.AlertAutoCloseDays", Type: ConfigTypeInteger, Description: "Unacknowledged alerts will automatically be closed after this many days of inactivity. (0 means disable auto-close).", Value: fmt.Sprintf("%d", cfg.Maintenance.AlertAutoCloseDays)},
 		{ID: "Maintenance.APIKeyExpireDays", Type: ConfigTypeInteger, Description: "Unused calendar API keys will be disabled after this many days (0 means disable cleanup).", Value: fmt.Sprintf("%d", cfg.Maintenance.APIKeyExpireDays)},
@@ -103,6 +104,7 @@ func MapPublicConfigValues(cfg config.Config) []ConfigValue {
 		{ID: "General.DisableSMSLinks", Type: ConfigTypeBoolean, Description: "If set, SMS messages will not contain a URL pointing to GoAlert.", Value: fmt.Sprintf("%t", cfg.General.DisableSMSLinks)},
 		{ID: "General.DisableLabelCreation", Type: ConfigTypeBoolean, Description: "Disables the ability to create new labels for services.", Value: fmt.Sprintf("%t", cfg.General.DisableLabelCreation)},
 		{ID: "General.DisableCalendarSubscriptions", Type: ConfigTypeBoolean, Description: "If set, disables all active calendar subscriptions as well as the ability to create new calendar subscriptions.", Value: fmt.Sprintf("%t", cfg.General.DisableCalendarSubscriptions)},
+		{ID: "Services.RequiredLabels", Type: ConfigTypeStringList, Description: "List of label names to require new services to define.", Value: strings.Join(cfg.Services.RequiredLabels, "\n")},
 		{ID: "Maintenance.AlertCleanupDays", Type: ConfigTypeInteger, Description: "Closed alerts will be deleted after this many days (0 means disable cleanup).", Value: fmt.Sprintf("%d", cfg.Maintenance.AlertCleanupDays)},
 		{ID: "Maintenance.AlertAutoCloseDays", Type: ConfigTypeInteger, Description: "Unacknowledged alerts will automatically be closed after this many days of inactivity. (0 means disable auto-close).", Value: fmt.Sprintf("%d", cfg.Maintenance.AlertAutoCloseDays)},
 		{ID: "Maintenance.APIKeyExpireDays", Type: ConfigTypeInteger, Description: "Unused calendar API keys will be disabled after this many days (0 means disable cleanup).", Value: fmt.Sprintf("%d", cfg.Maintenance.APIKeyExpireDays)},
@@ -188,6 +190,8 @@ func ApplyConfigValues(cfg config.Config, vals []ConfigValueInput) (config.Confi
 				return cfg, err
 			}
 			cfg.General.DisableCalendarSubscriptions = val
+		case "Services.RequiredLabels":
+			cfg.Services.RequiredLabels = parseStringList(v.Value)
 		case "Maintenance.AlertCleanupDays":
 			val, err := parseInt(v.ID, v.Value)
 			if err != nil {
diff --git a/web/src/app/services/ServiceCreateDialog.tsx b/web/src/app/services/ServiceCreateDialog.tsx
index 96585cd40d..18093af6d0 100644
--- a/web/src/app/services/ServiceCreateDialog.tsx
+++ b/web/src/app/services/ServiceCreateDialog.tsx
@@ -4,12 +4,14 @@ import { fieldErrors, nonFieldErrors } from '../util/errutil'
 import FormDialog from '../dialogs/FormDialog'
 import ServiceForm, { Value } from './ServiceForm'
 import { Redirect } from 'wouter'
+import { Label } from '../../schema'
 
 interface InputVar {
   name: string
   description: string
   escalationPolicyID?: string
   favorite: boolean
+  labels: Label[]
   newEscalationPolicy?: {
     name: string
     description: string
@@ -30,7 +32,7 @@ const createMutation = gql`
 `
 
 function inputVars(
-  { name, description, escalationPolicyID }: Value,
+  { name, description, escalationPolicyID, labels }: Value,
   attempt = 0,
 ): InputVar {
   const vars: InputVar = {
@@ -38,6 +40,7 @@ function inputVars(
     description,
     escalationPolicyID,
     favorite: true,
+    labels,
   }
   if (!vars.escalationPolicyID) {
     vars.newEscalationPolicy = {
@@ -68,6 +71,7 @@ export default function ServiceCreateDialog(props: {
     name: '',
     description: '',
     escalationPolicyID: '',
+    labels: [],
   })
 
   const [createKeyStatus, commit] = useMutation(createMutation)
diff --git a/web/src/app/services/ServiceEditDialog.tsx b/web/src/app/services/ServiceEditDialog.tsx
index d8948556b1..25eb0339bc 100644
--- a/web/src/app/services/ServiceEditDialog.tsx
+++ b/web/src/app/services/ServiceEditDialog.tsx
@@ -6,11 +6,13 @@ import { fieldErrors, nonFieldErrors } from '../util/errutil'
 import FormDialog from '../dialogs/FormDialog'
 import ServiceForm from './ServiceForm'
 import Spinner from '../loading/components/Spinner'
+import { Label } from '../../schema'
 
 interface Value {
   name: string
   description: string
   escalationPolicyID?: string
+  labels: Label[]
 }
 
 const query = gql`
@@ -19,6 +21,10 @@ const query = gql`
       id
       name
       description
+      labels {
+        key
+        value
+      }
       ep: escalationPolicy {
         id
         name
@@ -31,6 +37,11 @@ const mutation = gql`
     updateService(input: $input)
   }
 `
+const setLabel = gql`
+  mutation setLabel($input: SetLabelInput!) {
+    setLabel(input: $input)
+  }
+`
 
 export default function ServiceEditDialog(props: {
   serviceID: string
@@ -43,6 +54,7 @@ export default function ServiceEditDialog(props: {
   })
 
   const [saveStatus, save] = useMutation(mutation)
+  const [saveLabelStatus, saveLabel] = useMutation(setLabel)
 
   if (dataFetching && !data) {
     return <Spinner />
@@ -52,9 +64,12 @@ export default function ServiceEditDialog(props: {
     name: data?.service?.name,
     description: data?.service?.description,
     escalationPolicyID: data?.service?.ep?.id,
+    labels: data?.service?.labels || [],
   }
 
-  const fieldErrs = fieldErrors(saveStatus.error)
+  const fieldErrs = fieldErrors(saveStatus.error).concat(
+    fieldErrors(saveLabelStatus.error),
+  )
 
   return (
     <FormDialog
@@ -62,23 +77,40 @@ export default function ServiceEditDialog(props: {
       loading={saveStatus.fetching || (!data && dataFetching)}
       errors={nonFieldErrors(saveStatus.error).concat(
         nonFieldErrors(dataError),
+        nonFieldErrors(saveLabelStatus.error),
       )}
       onClose={props.onClose}
-      onSubmit={() => {
-        save(
+      onSubmit={async () => {
+        const saveRes = await save(
           {
             input: {
-              ...value,
               id: props.serviceID,
+              name: value?.name || '',
+              description: value?.description || '',
+              escalationPolicyID: value?.escalationPolicyID || '',
             },
           },
           {
             additionalTypenames: ['Service'],
           },
-        ).then((res) => {
+        )
+        if (saveRes.error) return
+
+        for (const label of value?.labels || []) {
+          const res = await saveLabel({
+            input: {
+              target: {
+                type: 'service',
+                id: props.serviceID,
+              },
+              key: label.key,
+              value: label.value,
+            },
+          })
           if (res.error) return
-          props.onClose()
-        })
+        }
+
+        props.onClose()
       }}
       form={
         <ServiceForm
diff --git a/web/src/app/services/ServiceForm.tsx b/web/src/app/services/ServiceForm.tsx
index 1c73470dd4..aa34062fbf 100644
--- a/web/src/app/services/ServiceForm.tsx
+++ b/web/src/app/services/ServiceForm.tsx
@@ -4,6 +4,9 @@ import TextField from '@mui/material/TextField'
 import { EscalationPolicySelect } from '../selection/EscalationPolicySelect'
 import { FormContainer, FormField } from '../forms'
 import { FieldError } from '../util/errutil'
+import { useConfigValue } from '../util/RequireConfig'
+import { Label } from '../../schema'
+import { InputAdornment } from '@mui/material'
 
 const MaxDetailsLength = 6 * 1024 // 6KiB
 
@@ -11,6 +14,7 @@ export interface Value {
   name: string
   description: string
   escalationPolicyID?: string
+  labels: Label[]
 }
 
 interface ServiceFormProps {
@@ -26,9 +30,27 @@ interface ServiceFormProps {
 }
 
 export default function ServiceForm(props: ServiceFormProps): JSX.Element {
-  const { epRequired, ...containerProps } = props
+  const { epRequired, errors, ...containerProps } = props
+
+  const formErrs = errors.map((e) => {
+    if (e.field !== 'value') {
+      // label value
+      return e
+    }
+    return {
+      ...e,
+      field: 'labels',
+    }
+  })
+
+  const [reqLabels] = useConfigValue('Services.RequiredLabels') as [string[]]
+
   return (
-    <FormContainer {...containerProps} optionalLabels={epRequired}>
+    <FormContainer
+      {...containerProps}
+      errors={formErrs}
+      optionalLabels={epRequired}
+    >
       <Grid container spacing={2}>
         <Grid item xs={12}>
           <FormField
@@ -61,6 +83,44 @@ export default function ServiceForm(props: ServiceFormProps): JSX.Element {
             component={EscalationPolicySelect}
           />
         </Grid>
+        {reqLabels &&
+          reqLabels.map((labelName: string, idx: number) => (
+            <Grid item xs={12} key={labelName}>
+              <FormField
+                fullWidth
+                name={labelName}
+                required={!epRequired} // optional when editing
+                component={TextField}
+                fieldName='labels'
+                label={
+                  reqLabels.length === 1
+                    ? 'Service Label'
+                    : reqLabels.length > 1 && idx === 0
+                      ? 'Service Labels'
+                      : ''
+                }
+                InputProps={{
+                  startAdornment: (
+                    <InputAdornment position='start'>
+                      {labelName}:
+                    </InputAdornment>
+                  ),
+                }}
+                mapOnChangeValue={(newVal: string, value: Value) => {
+                  return [
+                    ...value.labels.filter((l) => l.key !== labelName),
+                    {
+                      key: labelName,
+                      value: newVal,
+                    },
+                  ]
+                }}
+                mapValue={(labels: Label[]) =>
+                  labels.find((l) => l.key === labelName)?.value || ''
+                }
+              />
+            </Grid>
+          ))}
       </Grid>
     </FormContainer>
   )
diff --git a/web/src/schema.d.ts b/web/src/schema.d.ts
index 4269ff2e40..3fc5506268 100644
--- a/web/src/schema.d.ts
+++ b/web/src/schema.d.ts
@@ -1397,6 +1397,7 @@ type ConfigID =
   | 'General.DisableSMSLinks'
   | 'General.DisableLabelCreation'
   | 'General.DisableCalendarSubscriptions'
+  | 'Services.RequiredLabels'
   | 'Maintenance.AlertCleanupDays'
   | 'Maintenance.AlertAutoCloseDays'
   | 'Maintenance.APIKeyExpireDays'