diff --git a/docs/cmd/tkn_bundle_push.md b/docs/cmd/tkn_bundle_push.md
index 7654aa708..dcdd3b6fd 100644
--- a/docs/cmd/tkn_bundle_push.md
+++ b/docs/cmd/tkn_bundle_push.md
@@ -36,6 +36,7 @@ Created time:
       --ctime string             YYYY-MM-DD, YYYY-MM-DDTHH:MM:SS or RFC3339 formatted created time to set, defaults to current time. In non RFC3339 syntax dates are in UTC timezone.
   -f, --filenames strings        List of fully-qualified file paths containing YAML or JSON defined Tekton objects to include in this bundle
   -h, --help                     help for push
+      --label strings            OCI Config labels in the form of key=value to be added to the OCI image. Can be provided multiple times to add multiple labels.
       --remote-bearer string     A Bearer token to authenticate against the repository
       --remote-password string   A password to pass to the registry for basic auth. Must be used with --remote-username
       --remote-skip-tls          If set to true, skips TLS check when connecting to the registry
diff --git a/docs/man/man1/tkn-bundle-push.1 b/docs/man/man1/tkn-bundle-push.1
index 0a4a2eac4..bc935cfae 100644
--- a/docs/man/man1/tkn-bundle-push.1
+++ b/docs/man/man1/tkn-bundle-push.1
@@ -61,6 +61,10 @@ Created time:
 \fB\-h\fP, \fB\-\-help\fP[=false]
     help for push
 
+.PP
+\fB\-\-label\fP=[]
+    OCI Config labels in the form of key=value to be added to the OCI image. Can be provided multiple times to add multiple labels.
+
 .PP
 \fB\-\-remote\-bearer\fP=""
     A Bearer token to authenticate against the repository
diff --git a/pkg/bundle/builder.go b/pkg/bundle/builder.go
index 6abb1e22d..1b4cffc2d 100644
--- a/pkg/bundle/builder.go
+++ b/pkg/bundle/builder.go
@@ -23,8 +23,14 @@ import (
 
 // BuildTektonBundle will return a complete OCI Image usable as a Tekton Bundle built by parsing, decoding, and
 // compressing the provided contents as Tekton objects.
-func BuildTektonBundle(contents []string, annotations map[string]string, ctime time.Time, log io.Writer) (v1.Image, error) {
+func BuildTektonBundle(contents []string, annotations, labels map[string]string, ctime time.Time, log io.Writer) (v1.Image, error) {
 	img := mutate.Annotations(empty.Image, annotations).(v1.Image)
+	img, err := mutate.Config(img, v1.Config{
+		Labels: labels,
+	})
+	if err != nil {
+		return nil, fmt.Errorf("setting labels: %w", err)
+	}
 
 	if len(contents) > tkremote.MaximumBundleObjects {
 		return nil, fmt.Errorf("bundle contains more than the maximum %d allow objects", tkremote.MaximumBundleObjects)
@@ -96,7 +102,7 @@ func BuildTektonBundle(contents []string, annotations map[string]string, ctime t
 	}
 
 	// Set created time for bundle image
-	img, err := mutate.CreatedAt(img, v1.Time{Time: ctime})
+	img, err = mutate.CreatedAt(img, v1.Time{Time: ctime})
 	if err != nil {
 		return nil, fmt.Errorf("failed to add created time to image: %w", err)
 	}
diff --git a/pkg/bundle/builder_test.go b/pkg/bundle/builder_test.go
index 2d96f2821..17134c4cc 100644
--- a/pkg/bundle/builder_test.go
+++ b/pkg/bundle/builder_test.go
@@ -69,7 +69,8 @@ func TestBuildTektonBundle(t *testing.T) {
 	}
 
 	annotations := map[string]string{"org.opencontainers.image.license": "Apache-2.0", "org.opencontainers.image.url": "https://example.org"}
-	img, err := BuildTektonBundle([]string{string(raw)}, annotations, time.Now(), &bytes.Buffer{})
+	labels := map[string]string{"version": "1.0", "quay.expires-after": "7d"}
+	img, err := BuildTektonBundle([]string{string(raw)}, annotations, labels, time.Now(), &bytes.Buffer{})
 	if err != nil {
 		t.Error(err)
 	}
@@ -82,6 +83,9 @@ func TestBuildTektonBundle(t *testing.T) {
 	if cfg.Created.IsZero() {
 		t.Error("Created time of image was not set")
 	}
+	if !cmp.Equal(cfg.Config.Labels, labels) {
+		t.Errorf("Expected labels were not set got: %+v", cfg.Config.Labels)
+	}
 
 	manifest, err := img.Manifest()
 	if err != nil {
@@ -163,7 +167,7 @@ func TestBadObj(t *testing.T) {
 		t.Error(err)
 		return
 	}
-	_, err = BuildTektonBundle([]string{string(raw)}, nil, time.Now(), &bytes.Buffer{})
+	_, err = BuildTektonBundle([]string{string(raw)}, nil, nil, time.Now(), &bytes.Buffer{})
 	noNameErr := errors.New("kubernetes resources should have a name")
 	if err == nil {
 		t.Errorf("expected error: %v", noNameErr)
@@ -186,7 +190,7 @@ func TestLessThenMaxBundle(t *testing.T) {
 		return
 	}
 	// no error for less then max
-	_, err = BuildTektonBundle([]string{string(raw)}, nil, time.Now(), &bytes.Buffer{})
+	_, err = BuildTektonBundle([]string{string(raw)}, nil, nil, time.Now(), &bytes.Buffer{})
 	if err != nil {
 		t.Error(err)
 	}
@@ -214,7 +218,7 @@ func TestJustEnoughBundleSize(t *testing.T) {
 		justEnoughObj = append(justEnoughObj, string(raw))
 	}
 	// no error for the max
-	_, err := BuildTektonBundle(justEnoughObj, nil, time.Now(), &bytes.Buffer{})
+	_, err := BuildTektonBundle(justEnoughObj, nil, nil, time.Now(), &bytes.Buffer{})
 	if err != nil {
 		t.Error(err)
 	}
@@ -243,14 +247,14 @@ func TestTooManyInBundle(t *testing.T) {
 	}
 
 	// expect error when we hit the max
-	_, err := BuildTektonBundle(toMuchObj, nil, time.Now(), &bytes.Buffer{})
+	_, err := BuildTektonBundle(toMuchObj, nil, nil, time.Now(), &bytes.Buffer{})
 	if err == nil {
 		t.Errorf("expected error: %v", toManyObjErr)
 	}
 }
 
 func TestDeterministicLayers(t *testing.T) {
-	img, err := BuildTektonBundle(threeTasks, nil, time.Now(), &bytes.Buffer{})
+	img, err := BuildTektonBundle(threeTasks, nil, nil, time.Now(), &bytes.Buffer{})
 	if err != nil {
 		t.Errorf("unexpected error: %v", err)
 	}
@@ -282,7 +286,7 @@ func TestDeterministicLayers(t *testing.T) {
 }
 
 func TestDeterministicManifest(t *testing.T) {
-	img, err := BuildTektonBundle(threeTasks, nil, time.Time{}, &bytes.Buffer{})
+	img, err := BuildTektonBundle(threeTasks, nil, nil, time.Time{}, &bytes.Buffer{})
 	if err != nil {
 		t.Errorf("unexpected error: %v", err)
 	}
diff --git a/pkg/cmd/bundle/list_test.go b/pkg/cmd/bundle/list_test.go
index 1bc6d5c06..97d92ed3d 100644
--- a/pkg/cmd/bundle/list_test.go
+++ b/pkg/cmd/bundle/list_test.go
@@ -105,7 +105,7 @@ func TestListCommand(t *testing.T) {
 				t.Fatal(err)
 			}
 
-			img, err := bundle.BuildTektonBundle([]string{examplePullTask, examplePullPipeline}, nil, time.Now(), &bytes.Buffer{})
+			img, err := bundle.BuildTektonBundle([]string{examplePullTask, examplePullPipeline}, nil, nil, time.Now(), &bytes.Buffer{})
 			if err != nil {
 				t.Fatal(err)
 			}
diff --git a/pkg/cmd/bundle/push.go b/pkg/cmd/bundle/push.go
index 9f25fe966..03c1353c0 100644
--- a/pkg/cmd/bundle/push.go
+++ b/pkg/cmd/bundle/push.go
@@ -42,6 +42,8 @@ type pushOptions struct {
 	remoteOptions      bundle.RemoteOptions
 	annotationParams   []string
 	annotations        map[string]string
+	labelParams        []string
+	labels             map[string]string
 	ctimeParam         string
 	ctime              time.Time
 }
@@ -101,6 +103,7 @@ Created time:
 	c.Flags().StringSliceVarP(&opts.bundleContentPaths, "filenames", "f", []string{}, "List of fully-qualified file paths containing YAML or JSON defined Tekton objects to include in this bundle")
 	c.Flags().StringSliceVarP(&opts.annotationParams, "annotate", "", []string{}, "OCI Manifest annotation in the form of key=value to be added to the OCI image. Can be provided multiple times to add multiple annotations.")
 	c.Flags().StringVar(&opts.ctimeParam, "ctime", "", "YYYY-MM-DD, YYYY-MM-DDTHH:MM:SS or RFC3339 formatted created time to set, defaults to current time. In non RFC3339 syntax dates are in UTC timezone.")
+	c.Flags().StringSliceVarP(&opts.labelParams, "label", "", []string{}, "OCI Config labels in the form of key=value to be added to the OCI image. Can be provided multiple times to add multiple labels.")
 	bundle.AddRemoteFlags(c.Flags(), &opts.remoteOptions)
 
 	return c
@@ -137,6 +140,10 @@ func (p *pushOptions) parseArgsAndFlags(args []string) (err error) {
 		return err
 	}
 
+	if p.labels, err = params.ParseParams(p.labelParams); err != nil {
+		return err
+	}
+
 	if p.ctime, err = determineCTime(p.ctimeParam); err != nil {
 		return err
 	}
@@ -150,7 +157,7 @@ func (p *pushOptions) Run(args []string) error {
 		return err
 	}
 
-	img, err := bundle.BuildTektonBundle(p.bundleContents, p.annotations, p.ctime, p.stream.Out)
+	img, err := bundle.BuildTektonBundle(p.bundleContents, p.annotations, p.labels, p.ctime, p.stream.Out)
 	if err != nil {
 		return err
 	}
diff --git a/pkg/cmd/bundle/push_test.go b/pkg/cmd/bundle/push_test.go
index 92972dea8..aa3179b4e 100644
--- a/pkg/cmd/bundle/push_test.go
+++ b/pkg/cmd/bundle/push_test.go
@@ -62,6 +62,8 @@ func TestPushCommand(t *testing.T) {
 		expectedAnnotations map[string]string
 		ctime               string
 		expectedCTime       time.Time
+		labels              []string
+		expectedLabels      map[string]string
 	}{
 		{
 			name: "single-input",
@@ -102,6 +104,16 @@ func TestPushCommand(t *testing.T) {
 			ctime:            fixedTime.Format(time.RFC3339),
 			expectedCTime:    fixedTime,
 		},
+		{
+			name: "with-labels",
+			files: map[string]string{
+				"simple.yaml": exampleTask,
+			},
+			expectedContents: map[string]expected{exampleTaskExpected.name: exampleTaskExpected},
+			labels:           []string{"version=1.0", "quay.expires-after=7d"},
+			expectedLabels:   map[string]string{"version": "1.0", "quay.expires-after": "7d"},
+			expectedCTime:    time.Unix(defaultTimestamp, 0),
+		},
 	}
 
 	for _, tc := range testcases {
@@ -149,6 +161,7 @@ func TestPushCommand(t *testing.T) {
 				annotationParams:   tc.annotations,
 				remoteOptions:      bundle.RemoteOptions{},
 				ctimeParam:         tc.ctime,
+				labelParams:        tc.labels,
 			}
 
 			if err := opts.Run([]string{ref}); err != nil {
@@ -174,6 +187,10 @@ func TestPushCommand(t *testing.T) {
 				t.Errorf("Expected created time to be %s, but it was %s", tc.expectedCTime, config.Created.Time)
 			}
 
+			if !cmp.Equal(config.Config.Labels, tc.expectedLabels) {
+				t.Errorf("Expected labels to be %+v, but it was %+v", tc.expectedLabels, config.Config.Labels)
+			}
+
 			layers, err := img.Layers()
 			if err != nil {
 				t.Fatal(err)