diff --git a/CHANGELOG.md b/CHANGELOG.md
index 657e7f2826..006087f904 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -11,11 +11,14 @@ We use *breaking* word for marking changes that are not backward compatible (rel
 
 ## Unreleased
 
+### Added
+
 - [#1969](https://github.com/thanos-io/thanos/pull/1969) Sidecar: allow setting http connection pool size via flags
 - [#1967](https://github.com/thanos-io/thanos/issues/1967) Receive: Allow local TSDB compaction
-- [#1975](https://github.com/thanos-io/thanos/pull/1975) Store Gateway: fixed panic caused by memcached servers selector when there's 1 memcached node
 - [#1970](https://github.com/thanos-io/thanos/issues/1970) *breaking* Receive: Use gRPC for forwarding requests between peers. Note that existing values for the `--receive.local-endpoint` flag and the endpoints in the hashring configuration file must now specify the receive gRPC port and must be updated to be a simple `host:port` combination, e.g. `127.0.0.1:10901`, rather than a full HTTP URL, e.g. `http://127.0.0.1:10902/api/v1/receive`.
 
+## [v0.10.0](https://github.com/thanos-io/thanos/releases/tag/v0.10.0) - 2020.01.13
+
 ### Fixed
 
 - [1985](https://github.com/thanos-io/thanos/pull/1985) store gateway: Fixed case where series entry is larger than 64KB in index.
@@ -35,6 +38,7 @@ Compactor now properly handles partial block uploads for all operation like rete
 - [#1872](https://github.com/thanos-io/thanos/pull/1872) Ruler: `/api/v1/rules` now shows a properly formatted value
 - [#1945](https://github.com/thanos-io/thanos/pull/1945) `master` container images are now built with Go 1.13
 - [#1956](https://github.com/thanos-io/thanos/pull/1956) Ruler: now properly ignores duplicated query addresses
+- [#1975](https://github.com/thanos-io/thanos/pull/1975) Store Gateway: fixed panic caused by memcached servers selector when there's 1 memcached node
 
 ### Added
 
diff --git a/VERSION b/VERSION
index c70836ca5c..29b2d3ea50 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-0.9.0-dev
+0.10.0-dev
diff --git a/tutorials/katacoda/thanos/1-globalview/courseBase.sh b/tutorials/katacoda/thanos/1-globalview/courseBase.sh
index 196c8b5b9f..6bda9cb811 100644
--- a/tutorials/katacoda/thanos/1-globalview/courseBase.sh
+++ b/tutorials/katacoda/thanos/1-globalview/courseBase.sh
@@ -1,4 +1,4 @@
 #!/usr/bin/env bash
 
 docker pull quay.io/prometheus/prometheus:v2.14.0
-docker pull quay.io/thanos/thanos:v0.9.0-rc.0
+docker pull quay.io/thanos/thanos:v0.10.0
diff --git a/tutorials/katacoda/thanos/1-globalview/step2.md b/tutorials/katacoda/thanos/1-globalview/step2.md
index a5ee9470b7..4982909dfe 100644
--- a/tutorials/katacoda/thanos/1-globalview/step2.md
+++ b/tutorials/katacoda/thanos/1-globalview/step2.md
@@ -10,7 +10,7 @@ component and can be invoked in a single command.
 Let's take a look at all the Thanos commands:
 
 ```
-docker run --rm quay.io/thanos/thanos:v0.9.0-rc.0 --help
+docker run --rm quay.io/thanos/thanos:v0.10.0 --help
 ```{{execute}}
 
 You should see multiple commands that solves different purposes.
@@ -53,7 +53,7 @@ docker run -d --net=host --rm \
     -v $(pwd)/prometheus0_eu1.yml:/etc/prometheus/prometheus.yml \
     --name prometheus-0-sidecar-eu1 \
     -u root \
-    quay.io/thanos/thanos:v0.9.0-rc.0 \
+    quay.io/thanos/thanos:v0.10.0 \
     sidecar \
     --http-address 0.0.0.0:19090 \
     --grpc-address 0.0.0.0:19190 \
@@ -68,7 +68,7 @@ docker run -d --net=host --rm \
     -v $(pwd)/prometheus0_us1.yml:/etc/prometheus/prometheus.yml \
     --name prometheus-0-sidecar-us1 \
     -u root \
-    quay.io/thanos/thanos:v0.9.0-rc.0 \
+    quay.io/thanos/thanos:v0.10.0 \
     sidecar \
     --http-address 0.0.0.0:19091 \
     --grpc-address 0.0.0.0:19191 \
@@ -81,7 +81,7 @@ docker run -d --net=host --rm \
     -v $(pwd)/prometheus1_us1.yml:/etc/prometheus/prometheus.yml \
     --name prometheus-1-sidecar-us1 \
     -u root \
-    quay.io/thanos/thanos:v0.9.0-rc.0 \
+    quay.io/thanos/thanos:v0.10.0 \
     sidecar \
     --http-address 0.0.0.0:19092 \
     --grpc-address 0.0.0.0:19192 \
diff --git a/tutorials/katacoda/thanos/1-globalview/step3.md b/tutorials/katacoda/thanos/1-globalview/step3.md
index 80d8066ec3..cbe7d5f192 100644
--- a/tutorials/katacoda/thanos/1-globalview/step3.md
+++ b/tutorials/katacoda/thanos/1-globalview/step3.md
@@ -28,7 +28,7 @@ Click below snippet to start the Querier.
 ```
 docker run -d --net=host --rm \
     --name querier \
-    quay.io/thanos/thanos:v0.9.0-rc.0 \
+    quay.io/thanos/thanos:v0.10.0 \
     query \
     --http-address 0.0.0.0:29090 \
     --query.replica-label replica \