diff --git a/CHANGELOG.md b/CHANGELOG.md
index 6ed9ee86e4..afe7825f59 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -12,6 +12,8 @@ We use *breaking :warning:* to mark changes that are not backward compatible (re
 
 ### Added
 
+- [#6185](https://github.com/thanos-io/thanos/pull/6185) Tracing: tracing in OTLP support configuring service_name.
+
 ### Fixed
 
 - [#6172](https://github.com/thanos-io/thanos/pull/6172) query-frontend: return JSON formatted errors for invalid PromQL expression in the split by interval middleware.
diff --git a/docs/tracing.md b/docs/tracing.md
index 430570d72f..b0405945cd 100644
--- a/docs/tracing.md
+++ b/docs/tracing.md
@@ -78,6 +78,7 @@ Thanos supports exporting traces in the OpenTelemetry Protocol (OTLP). Both gRPC
 type: OTLP
 config:
   client_type: ""
+  service_name: ""
   reconnection_period: 0s
   compression: ""
   insecure: false
diff --git a/pkg/tracing/otlp/config_yaml.go b/pkg/tracing/otlp/config_yaml.go
index ed471612f0..caa9ceb5ba 100644
--- a/pkg/tracing/otlp/config_yaml.go
+++ b/pkg/tracing/otlp/config_yaml.go
@@ -21,6 +21,7 @@ type retryConfig struct {
 
 type Config struct {
 	ClientType         string            `yaml:"client_type"`
+	ServiceName        string            `yaml:"service_name"`
 	ReconnectionPeriod time.Duration     `yaml:"reconnection_period"`
 	Compression        string            `yaml:"compression"`
 	Insecure           bool              `yaml:"insecure"`
diff --git a/pkg/tracing/otlp/otlp.go b/pkg/tracing/otlp/otlp.go
index 58c27f2bdd..7f0890a790 100644
--- a/pkg/tracing/otlp/otlp.go
+++ b/pkg/tracing/otlp/otlp.go
@@ -17,6 +17,7 @@ import (
 	"go.opentelemetry.io/otel/exporters/otlp/otlptrace/otlptracehttp"
 	"go.opentelemetry.io/otel/sdk/resource"
 	tracesdk "go.opentelemetry.io/otel/sdk/trace"
+	semconv "go.opentelemetry.io/otel/semconv/v1.7.0"
 	_ "google.golang.org/grpc/encoding/gzip"
 	"gopkg.in/yaml.v2"
 )
@@ -58,13 +59,16 @@ func NewTracerProvider(ctx context.Context, logger log.Logger, conf []byte) (*tr
 	}
 
 	processor := tracesdk.NewBatchSpanProcessor(exporter)
-	tp := newTraceProvider(ctx, processor, logger)
+	tp := newTraceProvider(ctx, processor, logger, config.ServiceName)
 
 	return tp, nil
 }
 
-func newTraceProvider(ctx context.Context, processor tracesdk.SpanProcessor, logger log.Logger) *tracesdk.TracerProvider {
-	resource, err := resource.New(ctx)
+func newTraceProvider(ctx context.Context, processor tracesdk.SpanProcessor, logger log.Logger, serviceName string) *tracesdk.TracerProvider {
+	resource, err := resource.New(
+		ctx,
+		resource.WithAttributes(semconv.ServiceNameKey.String(serviceName)),
+	)
 	if err != nil {
 		level.Warn(logger).Log("msg", "jaeger: detecting resources for tracing provider failed", "err", err)
 	}
diff --git a/pkg/tracing/otlp/otlp_test.go b/pkg/tracing/otlp/otlp_test.go
index 46108876da..979942d85b 100644
--- a/pkg/tracing/otlp/otlp_test.go
+++ b/pkg/tracing/otlp/otlp_test.go
@@ -23,7 +23,8 @@ func TestContextTracing_ClientEnablesTracing(t *testing.T) {
 	tracerOtel := newTraceProvider(
 		context.Background(),
 		tracesdk.NewSimpleSpanProcessor(exp),
-		log.NewNopLogger())
+		log.NewNopLogger(),
+		"thanos")
 	tracer, _ := migration.Bridge(tracerOtel, log.NewNopLogger())
 	clientRoot, _ := tracing.StartSpan(tracing.ContextWithTracer(context.Background(), tracer), "a")