diff --git a/README.Rmd b/README.Rmd
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--- a/README.Rmd
+++ b/README.Rmd
@@ -22,7 +22,7 @@ knitr::opts_chunk$set(
 
 ## Overview
 
-R uses __factors__ to handle categorical variables, variables that have a fixed and known set of possible values. Factors are also helpful for reordering character vectors to improve display. The goal of the __forcats__ package is to provide a suite of tools that solve common problems with factors, including changing the order of levels or the values. Some examples include: 
+R uses __factors__ to handle categorical variables, variables that have a fixed and known set of possible values. Factors are also helpful for reordering character vectors to improve display. The goal of the forcats package is to provide a suite of tools that solve common problems with factors, including changing the order of levels or the values. Some examples include: 
 
 * `fct_reorder()`: Reordering a factor by another variable.
 * `fct_infreq()`: Reordering a factor by the frequency of values.
diff --git a/README.md b/README.md
index 72a22c9..d0fa288 100644
--- a/README.md
+++ b/README.md
@@ -16,10 +16,10 @@ coverage](https://codecov.io/gh/tidyverse/forcats/branch/main/graph/badge.svg)](
 
 R uses **factors** to handle categorical variables, variables that have
 a fixed and known set of possible values. Factors are also helpful for
-reordering character vectors to improve display. The goal of the
-**forcats** package is to provide a suite of tools that solve common
-problems with factors, including changing the order of levels or the
-values. Some examples include:
+reordering character vectors to improve display. The goal of the forcats
+package is to provide a suite of tools that solve common problems with
+factors, including changing the order of levels or the values. Some
+examples include:
 
 - `fct_reorder()`: Reordering a factor by another variable.
 - `fct_infreq()`: Reordering a factor by the frequency of values.
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diff --git a/vignettes/forcats.Rmd b/vignettes/forcats.Rmd
index 020ec94..e4627b5 100644
--- a/vignettes/forcats.Rmd
+++ b/vignettes/forcats.Rmd
@@ -15,7 +15,7 @@ knitr::opts_chunk$set(
 )
 ```
 
-The goal of the **forcats** package is to provide a suite of useful tools that solve common problems with factors.
+The goal of the forcats package is to provide a suite of useful tools that solve common problems with factors.
 Factors are useful when you have categorical data, variables that have a fixed and known set of values, and when you want to display character vectors in non-alphabetical order.
 If you want to learn more, the best place to start is the [chapter on factors](https://r4ds.had.co.nz/factors.html) in R for Data Science.