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---
layout: default
title: The Lode King Brand
---
<div class="sticky-anchor"> </div>
<nav class="section-nav sticky-content">
<div class="wrapper">
<a href="#logos" class="section-nav__item">Logos</a>
<a href="#colours" class="section-nav__item">Colours</a>
<a href="#products" class="section-nav__item">Product Names</a>
<!-- <a href="/#typography" class="section-nav__item">Typography</a> -->
<a href="#naming" class="section-nav__item">Naming</a>
<a href="#slogans" class="section-nav__item">Slogans</a>
</div>
</nav>
<div class="ct ct-section">
<div class="wrapper">
<section id="logos" class="brand-section">
<h2 class="brand-heading [pn-heading]">Logo</h2>
<div class="entry">
<p>Please use the logo as follows. The logo should always have clearspace as indicated in the images below.</p>
<div class="entry-wrap a-flexbox">
<div class="col col-6 box">
<img src="/dist/img/logo/lode-king-logo-dark.png" />
<p class="col-desc">Black Lode King logo</p>
<span class="download-link">Download
<a href="https://s3.amazonaws.com/lodeking/brand/logo/eps/lode-king-logo-black.eps">EPS</a> or
<a href="https://s3.amazonaws.com/lodeking/brand/logo/png/lode-king-logo-black.png" target="_blank">PNG</a> or
<a href="https://s3.amazonaws.com/lodeking/brand/logo/dxf/lode-king-logo.dxf" target="_blank">DXF</a>.
</span>
</div>
<div class="col col-6 box">
<img src="/dist/img/logo/lode-king-logo-accent.png" />
<p class="col-desc">Gold Lode King logo</p>
<span class="download-link">Download <a href="https://s3.amazonaws.com/lodeking/brand/logo/eps/lode-king-logo-gold.eps">EPS</a> or <a href="https://s3.amazonaws.com/lodeking/brand/logo/png/lode-king-logo-gold.png" target="_blank">PNG</a>.</span>
</div>
<div class="col col-6 box">
<img src="/dist/img/logo/lode-king-logo-light.png" />
<p class="col-desc">Light Lode King logo</p>
<span class="download-link">Download <a href="https://s3.amazonaws.com/lodeking/brand/logo/eps/lode-king-logo-light.eps">EPS</a> or <a href="https://s3.amazonaws.com/lodeking/brand/logo/png/lode-king-logo-light.png" target="_blank">PNG</a>.</span>
</div>
<div class="col col-3 box">
<img src="/dist/img/logo/lode-king-crown-black-square.svg" />
<p class="col-desc">Black crown</p>
<span class="download-link">
Download <br>
<a href="https://s3.amazonaws.com/lodeking/brand/logo/eps/lode-king-crown-black.eps">EPS</a> or <a href="https://s3.amazonaws.com/lodeking/brand/logo/png/lode-king-crown-black.png" target="_blank">PNG</a> or <a href="https://s3.amazonaws.com/lodeking/brand/logo/png/lode-king-crown.dxf" target="_blank">DXF</a>
</span>
</div>
<div class="col col-3 box">
<img src="/dist/img/logo/lode-king-crown-gold-square.svg" />
<p class="col-desc">Gold crown</p>
<span class="download-link">
Download<br>
<a href="https://s3.amazonaws.com/lodeking/brand/logo/eps/lode-king-crown-gold.eps">EPS</a> or <a href="https://s3.amazonaws.com/lodeking/brand/logo/png/lode-king-crown-gold.png" target="_blank">PNG</a>
</span>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="ct ct-section">
<div class="wrapper">
<section id="colours" class="brand-section">
<h2 class="brand-heading [pn-heading]">Colours</h2>
<div class="entry">
<!-- <p>Blue has been a part of the Lode King brand since its inception in 1980. Lode King Blue will continue to be the primary colour used in the Lode King brand.</p>
<p>We’ve deemed a few more colours to use in place of blue where it is appropriate.</p> -->
<div class="entry-wrap">
<span class="swatch sw-black">
<span class="swatch__footer">#252525<br>CMYK 71,65,64,69</span>
</span>
<span class="swatch sw-acc-gold">
<span class="swatch__footer">PMS 22-12 U<br>#b58d5e<br>CMYK<br>28,43,70,4</span>
</span>
<span class="swatch sw-blue">
<span class="swatch__footer">#1a3d5d<br>CMYK 96,76,40,29</span>
</span>
</div>
<!-- <p>In some applications, such as on the web and in vehicle decals, it might be appropriate to use an accent colour.</p>
<p>These accent colours should use sparingly, as to avoid diluting the brand.</p> -->
<div class="entry-wrap">
<!-- <div class="col col-2">
<span class="swatch sw-acc-blue"></span>
<span class="download-link">#4194d0</span>
</div> -->
<!-- <span class="download-link">#e5e5e5</span> -->
<!-- <div class="col col-2">
<span class="swatch sw-white">
<span class="swatch__footer swatch__footer--light">#ffffff</span>
</span>
</div> -->
<span class="swatch sw-subdued-grey">
<span class="swatch__footer swatch__footer--light">#e5e5e5</span>
</span>
<span class="swatch sw-light-grey">
<span class="swatch__footer swatch__footer--light">#e6e8e7<br>CMYK 9,6,7,0</span>
</span>
<span class="swatch sw-grey">
<span class="swatch__footer">#5b5b5b<br>CMYK 62,54,53,27</span>
</span>
<span class="swatch sw-black">
<span class="swatch__footer">#252525</span>
</span>
<!-- <div class="col col-2">
<span class="swatch sw-black" style="background-color: #252525;">
<span class="swatch__footer">#252525</span>
</span>
</div> -->
<!-- <div class="col col-2">
<span class="swatch sw-black" style="background-color: #1f1f1f;">
<span class="swatch__footer">#1f1f1f</span>
</span>
</div> -->
<!-- <div class="col col-2">
<span class="swatch sw-dark-grey"></span>
<span class="download-link">#252525</span>
</div> -->
</div>
</div>
</section>
</div>
</div>
<!-- <div class="ct ct-section">
<div class="wrapper">
<section id="typography" class="brand-section">
<h2 class="brand-heading [pn-heading]">Typography</h2>
<div class="entry">
<h1 class="[knockout-heavy] [a-rajdhani]">Primary headings use Rajdhani</h1>
<p>Rajdhani is used for all main headings. It has a industrial and rugged look while maintaining legibility.</p>
<p>It should be used sparingly, and almost always in all caps.</p>
<h2 class="[knockout-medium]">Secondary headings use Knockout 48 Featherweight.</h2>
<p>Knockout Featherweight is used for non-primary headings. It should also be used primarily in all caps.</p>
<h3 class="[pn-heading]">Tertiary headings use Proxima Nova.</h3>
<p>Proxima Nova was chosen for its clarity as well as its parallels with the parent brand, Triple E Canada.</p>
<p>Proxima Nova will be also used anywhere that is not a heading. This could include body copy, fine print, or some sub-headings.</p>
<p>For sub-heading use, Proxima should be set in <b>BOLD ALL CAPS</b>.</p>
<h3 class="a-united">Product Line Names</h3>
<p>Use <em>United Italic Ext Black</em> for product name wordmarks.</p>
</div>
</section>
</div>
</div> -->
<div class="ct ct-section">
<div class="wrapper">
<section id="brand" class="brand-section">
<h2 class="brand-heading [pn-heading]">Our Name</h2>
<div class="entry">
<p>Lode King is two words. Capitalise the <b>L</b> and the <b>K</b>.</p>
<div class="entry-wrap entry-wrap-accent">
<div class="col col-4">
<h2 class="brand-wording a-camelcase">Lode King</h2>
<span class="download-link">Like this</span>
</div>
<div class="col col-4">
<h2 class="brand-wording brand-wording-incorrect a-camelcase"><del>Lode-King</del></h2>
<span class="download-link">Not hyphenated</span>
</div>
<div class="col col-4">
<h2 class="brand-wording brand-wording-incorrect a-camelcase"><del>Lode king</del></h2>
<span class="download-link">Or like this</span>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="ct ct-section">
<div class="wrapper">
<section id="products" class="brand-section">
<h2 class="brand-heading [pn-heading]">Product Names</h2>
<h3 class="h4">Hopper Trailers</h3>
<div class="entry">
<div class="col col-6 box">
<img src="/dist/img/trailers/distinction-wordmark.svg" alt="Distinction" height="32px">
<h5>Distinction • Aluminum Hopper Trailers</h5>
<!-- <p>Lode King’s flagship line of Distinction aluminum hopper trailers represent decades of listening and learning from our customers’ needs and requirements. You can count on our aluminum grain trailers to be tough, durable and reliable, all with the added benefits of a low-maintenance trailer due to the all-aluminum construction.</p> -->
<span class="download-link">Download
<a href="/dist/img/trailers/distinction-wordmark.eps" download>EPS</a> or
<a href="/dist/img/trailers/distinction-wordmark.png" download>PNG</a> or
<a href="/dist/img/trailers/distinction-wordmark.dxf" download target="_blank">DXF</a>
</span>
</div>
<div class="col col-6 box">
<img src="/dist/img/trailers/prestige-wordmark.svg" alt="Prestige" height="32px">
<h5>Prestige • Steel Hopper Trailers</h5>
<!-- <p>The grain trailer of choice for many, Lode King’s Prestige line of steel hopper-bottom trailers can be built in configurations to suit both the farming community where yard space and field approaches are a factor, to commercial operators who need a longer, high volume trailer that can be used in all North American jurisdictions.</p> -->
<span class="download-link">Download
<a href="/dist/img/trailers/prestige-wordmark.eps" download>EPS</a> or
<a href="/dist/img/trailers/prestige-wordmark.png" download>PNG</a> or
<a href="/dist/img/trailers/prestige-wordmark.dxf" download target="_blank">DXF</a>
</span>
</div>
</div>
<hr>
<h3 class="h4">Flat Deck Trailers</h3>
<div class="entry">
<div class="col col-6 box">
<img src="/dist/img/trailers/brilliance-wordmark.svg" alt="brilliance" height="32px">
<h5>Brilliance • Aluminum Flatbed Trailers</h5>
<!-- <p>If you’re looking for strength and longevity in a lightweight, low-maintenance trailer, look no further than Lode King’s line of Brilliance all-aluminum flatbeds. Lode King aluminum flatbeds bring the latest in lightweight trailer design and manufacturing techniques to the open road–all backed by the best name in the industry.</p> -->
<span class="download-link">Download
<a href="/dist/img/trailers/brilliance-wordmark.eps" download>EPS</a> or
<a href="/dist/img/trailers/brilliance-wordmark.png" download>PNG</a> or
<a href="/dist/img/trailers/brilliance-wordmark.dxf" download target="_blank">DXF</a>
</span>
</div>
<div class="col col-6 box">
<img src="/dist/img/trailers/renown-wordmark.svg" alt="Renown" height="32px">
<h5>Renown • Combo Flatbed Trailers</h5>
<!-- <p>Recognized as some of the best trailers on the road today, Lode King's Renown combo flatbeds combine the strength of steel with the low maintenance and weight advantages of aluminum to form a trailer that is lightweight and sturdy.</p> -->
<span class="download-link">Download
<a href="/dist/img/trailers/renown-wordmark.eps" download>EPS</a> or
<a href="/dist/img/trailers/renown-wordmark.png" download>PNG</a> or
<a href="/dist/img/trailers/renown-wordmark.dxf" download target="_blank">DXF</a>
</span>
</div>
<div class="col col-6 box">
<img src="/dist/img/trailers/forceline-wordmark.svg" alt="Forceline" height="32px">
<h5>Forceline • Steel Flatbed Trailers</h5>
<!-- <p>Lode King’s family of Forceline steel flatbeds were designed for the customer that has toughness, durability and years of dependable service in mind. Years of customer feedback and product improvements have led to a steel trailer that simply can’t be beat.</p> -->
<span class="download-link">Download
<a href="/dist/img/trailers/forceline-wordmark.eps" download>EPS</a> or
<a href="/dist/img/trailers/forceline-wordmark.png" download>PNG</a> or
<a href="/dist/img/trailers/forceline-wordmark.dxf" download target="_blank">DXF</a>
</span>
</div>
</div>
</section>
</div>
</div>
<div class="ct ct-section">
<div class="wrapper">
<section id="naming" class="brand-section">
<h2 class="brand-heading [pn-heading]">Trailer Naming Conventions</h2>
<div class="entry">
<p>There are many different names used in the industry to classify our products. Please follow these guidelines to keep our naming scheme consistent.</p>
<div class="entry-wrap">
<div class="col col-6">
<h1 class="a-camelcase">Super-B</h1>
<span class="download-link">Refers to a b-train trailer. Capitalise the <b>S</b> and the <b>B</b>. Always use a hypen.</span>
</div>
<div class="col col-6">
<h1 class="a-camelcase">Tandem</h1>
<span class="download-link">Refers to a trailer with two axles.</span>
</div>
<div class="col col-6">
<h1 class="a-camelcase">Tri-Axle</h1>
<span class="download-link">Capitalise the <b>T</b> and the <b>A</b>. Always use a hypen.</span>
</div>
<!-- <div class="col col-6">
<h1 class="a-camelcase">Commodity</h1>
<span class="download-link">Use this in reference to a grain trailer.</span>
</div> -->
<div class="col col-6">
<h1 class="a-camelcase">Flatbed</h1>
<span class="download-link">This refers to any trailer with a flat, rigid top. <del>Flat deck</del></span>
</div>
<div class="col col-6">
<h1 class="a-camelcase">Drop Deck</h1>
<span class="download-link">Refers to a flat deck with two different deck heights. <del>Step Deck</del></span>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="ct ct-section">
<div class="wrapper">
<section id="slogans" class="brand-section">
<h2 class="brand-heading [pn-heading]">Slogans</h2>
<div class="entry">
<div class="col col-6">
<p class="h3">Always moving forward</p>
</div>
<div class="col col-6">
<p class="h3">Highway Driven</p>
</div>
</div>
</section>
</div>
</div>
<!-- <div class="ct ct-section">
<div class="wrapper">
<h2>Coming Soon</h2>
<ul>
<li>Brand Images</li>
</ul>
</div>
</div> -->