Questions to ask:
- Why are we doing this project?
- Who’s our target audience?
- What does success look like?
- What are our non-goals?
- What problems are we trying to solve?
- What’s the main message we want to tell?
- What are our supporting messages?
- What are 3 adjectives to describe our final work?
- What are the deliverables and specs?
- What’s our timeline?
- What metrics do we want to track?
~ From Dropbox.