It is a descriptive analysis on shopping based on several parameters such as Gender, Age, Price Action, Payment Methods, Frequency and Ratings.
Below mentioned are the columns/fields on which analysis is conducted:
- Customer ID - Unique identifier for each customer.
- Age - Age of the customer.
- Gender - Gender of the customer (Male/Female).
- Item Purchased - The item purchased by the customer.
- Category - Category of the item purchased.
- Purchase Amount (USD) - The amount of the purchase in USD.
- Location - Location where the purchase was made.
- Size - Size of the purchased item.
- Color - Color of the purchased item.
- Season - Season during which the purchase was made.
- Review Rating - Rating given by the customer for the purchased item.
- Subscription Status - Indicates if the customer has a subscription (Yes/No).
- Shipping Type - Type of shipping chosen by the customer.
- Discount Applied - Indicates if a discount was applied to the purchase (Yes/No).
- Promo Code Used - Indicates if a promo code was used for the purchase (Yes/No).
- Previous Purchases - Number of previous purchases made by the customer.
- Payment Method - Customer's most preferred payment method.
- Frequency of Purchases - Frequency at which the customer makes purchases (e.g., Weekly, Fortnightly, Monthly).