Update README.md

Add some background and license information framework.

README.md

@@ -1,2 +1,29 @@
 # dysentery
-Exploring ways to participate in a Pioneer Pro DJ Link network
+Exploring ways to participate in a Pioneer Pro DJ Link network.
+
+[![License](https://img.shields.io/badge/License-Eclipse%20Public%20License%201.0-blue.svg)](#license)
+
+### Why Dysentery?
+
+The name of this project is a reference to one of the infamous hazards faced in
+[The Oregon Trail](https://en.wikipedia.org/wiki/The_Oregon_Trail_%28video_game%29),
+a game which helped many students in the eighties and nineties understand what life
+was like for pioneers exploring the American West. Since we are exploring the
+protocol used by Pioneer gear, it seemed at least slightly appropriate. And, ok, I
+have a hard time resisting forced puns. Let's hope none of us see:
+
+[![You have died of dysentery](http://www.strangeloopgames.com/wp-content/uploads/2014/01/Dysentary.png)](http://www.strangeloopgames.com/you-have-died-of-dysentery-how-games-will-revolutionize-education/)
+
+## License
+
+<img align="right" alt="Deep Symmetry" src="doc/assets/DS-logo-bw-200-padded-left.png">
+Copyright © 2016 [Deep Symmetry, LLC](http://deepsymmetry.org)
+
+Distributed under the
+[Eclipse Public License 1.0](http://opensource.org/licenses/eclipse-1.0.php),
+the same as Clojure. By using this software in any fashion, you are
+agreeing to be bound by the terms of this license. You must not remove
+this notice, or any other, from this software. A copy of the license
+can be found in
+[resources/public/epl-v10.html](https://rawgit.com/brunchboy/afterglow/master/resources/public/epl-v10.html)
+within this project.