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Newsletter: A crash course on activation metrics #10414

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Newsletter: A crash course on activation metrics #10414

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ivanagas
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@ivanagas ivanagas commented Jan 22, 2025 •
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Feedback appreciated:

  • Does minimal intro work or do I need to do more?
  • Any good examples I should include?
  • Does last section "What to do with activation metric once you have it" work? Feels a bit vague at the moment.
  • Did I go overboard with the images?

Checklist

  • Words are spelled using American English
  • Titles are in sentence case
  • Feature names are in sentence case too
  • Use relative URLs for internal links

Article checklist

  • I've added (at least) 3-5 internal links to this new article
  • I've checked the preview build of the article
  • The date on the article is today's date
  • I've added this to the relevant "Tutorials and guides" docs page (if applicable)

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daniloc
daniloc approved these changes Jan 22, 2025
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I think this is a banger, dude. That last section seems very concrete and actionable to me. At this point you know a lot about this so your standard is high but, ime, most folks are barely starting this journey and that's already plenty of meat that leaves them better than they started.

contents/newsletter/activation-metrics.md

On top of this, having a clear activation rate makes it easier to have a clear picture of other metrics down the funnel. For example, a poor referral rate could just be a product of not enough users being activated and getting there. A larger sample size (more activated users) lets you do a proper analysis of the down funnel metrics.

## What makes activation tricky?
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This section is GREAT

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@daniloc daniloc daniloc approved these changes

@bijanbwb bijanbwb bijanbwb approved these changes

@andyvan-ph andyvan-ph Awaiting requested review from andyvan-ph

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@ivanagas @bijanbwb @daniloc