This repository contains the analysis for an A/B testing experiment conducted to assess the effectiveness of a new landing page compared to the old one. The experiment aims to determine whether the new landing page leads to increased user engagement and conversions.
100 users were randomly selected for this experiment.
The participants were divided equally into two groups: Control Group: Users were shown the existing (old) landing page. Treatment Group: Users were shown the new landing page.
Data regarding user interactions with both landing page versions was collected, including the time spent on the page and conversion status.