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xgboost_direct_marketing fix grammar #72

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Expand Up @@ -26,7 +26,7 @@
"---\n",
"\n",
"## Background\n",
"Direct marketing, either through mail, email, phone, etc., is a common tactic to acquire customers. Because resources and a customer's attention is limited, the goal is to only target the subset of prospects who are likely to engage with a specific offer. Predicting those potential customer's based on readily available information like demographics, past interactions, and environmental factors is a common machine learning problem.\n",
"Direct marketing, either through mail, email, phone, etc., is a common tactic to acquire customers. Because resources and a customer's attention is limited, the goal is to only target the subset of prospects who are likely to engage with a specific offer. Predicting those potential customers based on readily available information like demographics, past interactions, and environmental factors is a common machine learning problem.\n",
"\n",
"This notebook presents an example problem to predict if a customer will enroll for a term deposit at a bank, after one or more phone calls. The steps include:\n",
"\n",
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