This repository contains an Advanced Sales Analytics Dashboard built in Power BI, designed to provide deep insights into sales performance, profitability, and trends.
- Measure Selector for dynamic analysis
- Conditional Formatting for better data visualization
- Bookmarks for seamless navigation
- Complex DAX Measures to generate insightful visuals
- Reset Button to clear filters easily
- Tooltips for quick insights
- Profitability Analysis to identify high-profit areas
- What factors contributed to their improvement?
- Were they newly hired?
- How can we sustain their performance and motivate them further?
- Consider offering incentives to maintain motivation.
- Leverage their expertise—train other sales team members.
- Can we bundle these with lower-performing products to boost overall sales?
- Can we introduce a new product line with similar ingredients?
- Should we invest more in marketing these products to maximize sales?
- 99% Dark & Pur has the highest profit margin but ranks third in sales—how can we boost its sales further?
- Identify the root cause:
- Were discounts discontinued?
- Did a major retailer stop carrying our products?
- What strategies worked here that didn’t elsewhere?
- Should we replicate these strategies in other regions?
- Is marketing the key driver?
- What strategies made bars successful?
- Can we apply these strategies to boost sales of Bites?
- Should we focus more on our core product line (Bars)?
- What factors contribute to their strong performance?
- How can we apply these insights to other markets?