manual backport of #18301 (#18497)

* backport
* Update README.md

Co-authored-by: Tu Nguyen <[email protected]>

README.md

@@ -3,7 +3,8 @@
   <span>Consul</span>
 </h1>
 
-[![Docker Pulls](https://img.shields.io/docker/pulls/_/consul.svg)](https://hub.docker.com/_/consul)
+[![License: BUSL-1.1](https://img.shields.io/badge/License-BUSL--1.1-yellow.svg)](LICENSE)
+[![Docker Pulls](https://img.shields.io/docker/pulls/hashicorp/consul.svg)](https://hub.docker.com/r/hashicorp/consul)
 [![Go Report Card](https://goreportcard.com/badge/github.com/hashicorp/consul)](https://goreportcard.com/report/github.com/hashicorp/consul)
 
 Consul is a distributed, highly available, and data center aware solution to connect and configure applications across dynamic, distributed infrastructure.
@@ -31,9 +32,7 @@ Consul provides several key features:
   discovery prevents routing traffic to unhealthy hosts and enables service
   level circuit breakers.
 
-* **Key/Value Storage** - A flexible key/value store enables storing
-  dynamic configuration, feature flagging, coordination, leader election and
-  more. The simple HTTP API makes it easy to use anywhere.
+* **Dynamic App Configuration** - An HTTP API that allows users to store indexed objects, like configuration parameters and application metadata, within Consul.
 
 Consul runs on Linux, macOS, FreeBSD, Solaris, and Windows and includes an
 optional [browser based UI](https://demo.consul.io). A commercial version

website/content/docs/dynamic-app-config/kv.mdx

@@ -7,6 +7,10 @@ description: >-
 
 # Key/Value (KV) Store Overview
 
+<Note>
+The Consul KV API, CLI, and UI are now considered feature complete and no new feature development is planned for future releases.
+</Note>
+
 Consul KV is a core feature of Consul and is installed with the Consul agent.
 Once installed with the agent, it will have reasonable defaults. Consul KV allows
 users to store indexed objects, though its main uses are storing configuration