To get or set data-atrributes
on elements.
<ul id="bar">
<li class="beer" data-name="Boddingtons">Boddingtons</li>
</li>
$('#bar .beer:first').dataAttr('name'); //returns "Boddingtons"
$('#bar .beer:first').dataAttr('type', 'ale'); //returns jquery object for chaining
$('#bar .beer:first').dataAttr({
type: 'ale',
origin: 'england',
rating: 'delicious'
}); //also returns jquery object for chainability